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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Reedville offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Reedville, VA is a small waterfront market on Virginia's Northern Neck that appeals primarily to seasonal leisure travelers drawn to the Chesapeake Bay. With just 17 active Airbnb listings, the market is compact but commands an average daily rate of $331 — nearly on par with the $339 Virginia state average — and generates about $33,263 in average annual revenue per listing. An 83% year-over-year increase in active listings signals growing investor interest, though a 14% average occupancy rate highlights the deeply seasonal nature of this coastal market.
According to Rabbu market data, the Reedville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 17 |
| Average Daily Rate (ADR) | vs. $339 state avg. | $331 |
| Average Occupancy Rate | vs. 34% state avg. | 14% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $2,771 |
| Average Annual Revenue | Historical 12-month average | $33,263 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Reedville for its waterfront appeal, limited supply, and premium nightly rates that capitalize on summer vacation demand along the Chesapeake Bay.
Key investment factors
"Reedville presents a moderately attractive opportunity for investors comfortable with highly seasonal cash flow. The market's strength is concentrated in June through August, when average monthly revenue climbs to $4,647–$6,638 — a dramatic contrast to winter months that dip below $600. With a ROI score of 59 out of 100, the fundamentals are promising but not without caveats: below-average occupancy stability means revenue is heavily front-loaded into summer, and property values averaging nearly $614K require strong peak-season performance to justify the investment. That said, the limited supply of just 17 listings and robust year-over-year growth suggest this market hasn't yet reached saturation."
— Rabbu Market Analysis Team
Reedville's seasonality is extreme — July leads at $6,638 in average revenue, while January bottoms out at just $571, creating a roughly 12:1 peak-to-trough ratio. The bulk of annual income is earned between June and September, making summer pricing optimization critical for maximizing returns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$571 |
| February |
|
$605 |
| March |
|
$954 |
| April |
|
$2,142 |
| May |
|
$2,818 |
| June |
|
$4,647 |
| July |
|
$6,638 |
| August |
|
$6,129 |
| September |
|
$3,137 |
| October |
|
$2,480 |
| November |
|
$1,935 |
| December |
|
$1,202 |
The entire reportable supply in Reedville consists of 3-bedroom properties, with 8 active listings in that category. This concentration suggests that 3-bedroom waterfront homes are the proven configuration here, though it may also signal an opportunity for investors offering differentiated sizes.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
8 |
Three-bedroom properties in Reedville command an average daily rate of $281, which is below the market-wide ADR of $331. The gap suggests that some higher-priced or larger unlisted properties may be pulling the overall average up, or that premium pricing during peak dates lifts the blended market figure.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$281 |
RevPAN for 3-bedroom listings sits at $36 per available night, reflecting the impact of low annual occupancy on otherwise healthy nightly rates. Investors should view this metric through a seasonal lens, as peak-month RevPAN is significantly higher than the annual average suggests.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$36 |
Three-bedroom properties average just 13% occupancy, underscoring how concentrated bookings are in the summer months. While this figure may look concerning at first glance, it's typical of seasonal waterfront markets where high summer ADR compensates for extended off-season vacancy.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
13% |
The average 3-bedroom listing in Reedville generates $2,426 per month, forming the backbone of the market's revenue. This figure blends lucrative summer months with near-dormant winters, so actual monthly income will fluctuate dramatically throughout the year.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$2,426 |
Three-bedroom properties average $29,113 in annual revenue, which against an average home value of roughly $614K yields a gross income ratio of about 4.7%. Investors looking to improve on this figure should focus on maximizing peak-season occupancy and exploring shoulder-season pricing strategies.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$29,113 |
Parking and a full kitchen are universal (100% of listings), while waterfront access (88%), backyards (94%), and BBQ grills (88%) dominate — reflecting a guest base that expects an outdoor-oriented, self-catering vacation experience. Beach access at 59% and lake access at 29% further confirm that proximity to water is a key differentiator in this market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
100% |
| Backyard |
|
94% |
| Washer |
|
94% |
| Dryer |
|
94% |
| Waterfront |
|
88% |
| Self Check-in |
|
88% |
| Outdoor Furniture |
|
88% |
| BBQ Grill |
|
88% |
| Patio or Balcony |
|
77% |
| Workspace |
|
71% |
| Beach Access |
|
59% |
| Pets |
|
47% |
| Lake Access |
|
29% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Reedville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Reedville's ROI score of 59 out of 100 lands in the "Attractive Opportunity" band, driven by an above-average market growth trend and average revenue-to-price and supply/demand metrics — offset by below-average occupancy stability due to the market's sharp seasonality. The score reflects a market where summer revenue potential is real but annual cash-flow predictability requires careful planning. Investors should pair this data with local regulatory research and a realistic seasonal budgeting model before committing.
Understanding local STR regulations is essential before investing in Reedville. Here's the current regulatory landscape:
Short-term rental operators in Reedville, Virginia may need to obtain a local business license or STR-specific permit from Northumberland County. Investors should verify current registration and zoning requirements with local county offices before listing a property.
Common restrictions in Virginia's rural waterfront communities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates — particularly in areas with shared waterfront access. HOA covenants, if applicable, may impose additional limitations on rental activity, so reviewing any deed restrictions is essential.
Virginia requires STR operators to collect and remit state sales tax and applicable local transient occupancy taxes. Many booking platforms handle collection automatically, but hosts should confirm compliance with Northumberland County's specific tax requirements.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Reedville can provide current regulatory guidance.
Financing an Airbnb investment in Reedville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Reedville's peak summer months should continue to anchor the bulk of annual revenue, with July and August alone historically accounting for nearly 40% of total earnings. The above-average market growth trend suggests demand is catching up with newly added supply, and ADR could edge up 2–4% as operators refine pricing strategies for the compressed high season. Investors should anticipate occupancy remaining in the 12–18% range on an annual basis given the pronounced off-season lull, but strong summer nightly rates help offset quieter winter months. Planning for shoulder-season promotions in April–May and September–October could help smooth cash flow."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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