Rexburg, ID Airbnb Market Data, Statistics, and Occupancy Rates

Rexburg Short-Term Rental Market Overview

Rexburg, ID is a small but growing short-term rental market with 75 active Airbnb listings and average annual revenue of $18,459 per property. The market's ADR of $113 sits well below the Idaho state average of $277, while occupancy at 26% also trails the 41% statewide benchmark — signals that investors need to be selective about property type and pricing strategy. With a 65% year-over-year increase in active listings, competition is ramping up quickly in this college-town market, making deal sourcing and differentiation increasingly important.

Key Market Statistics

According to Rabbu market data, the Rexburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rexburg

Rexburg appeals to investors seeking affordable Idaho real estate near a university campus, though the market's seasonal demand and rising competition require careful property selection.

Expert Market Assessment

"Rexburg's STR market presents a competitive opportunity — there's genuine demand, particularly during summer and the academic calendar, but investors face headwinds from below-average occupancy and a supply surge that has outpaced the market's absorption capacity. Revenue swings dramatically by season: July peaks near $3,412 in average monthly revenue while February dips to just $443, creating a cash-flow profile that demands careful budgeting. Properties in the 3-bedroom range offer the best balance of occupancy and revenue, and operators who target university-related stays and summer visitors will be best positioned. Overall, this is a market where execution matters more than entry — the right property with the right strategy can work, but passive ownership may underperform."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rexburg

Average revenue by month in Rexburg

Rexburg's revenue profile is sharply seasonal — July leads at $3,412 while February bottoms out at $443, a nearly 8x spread that underscores the importance of summer bookings. The June-through-September window accounts for the lion's share of annual earnings, and investors should plan for lean winter months when budgeting.

Active Airbnb listings by property size in Rexburg

Two-bedroom listings dominate Rexburg's supply with 29 active properties, followed by 23 three-bedroom units and just 12 one-bedrooms. With only 5 four-bedroom listings on the market, larger properties represent a relatively underserved niche that could offer less direct competition for investors willing to take on bigger units.

Average daily rate (ADR) by property size in Rexburg

ADR scales steadily with size in Rexburg, from $70 for 1-bedrooms to $160 for 4-bedroom properties — a $90 premium for stepping up three bedroom counts. The jump from 2-bedrooms ($101) to 3-bedrooms ($116) is more modest, suggesting that 3-bedroom units may hit a sweet spot of higher rates without drastically higher acquisition costs.

Average RevPAN by property size in Rexburg

Two- and three-bedroom properties tie for the strongest RevPAN at $28, meaningfully outperforming both 1-bedrooms ($17) and 4-bedrooms ($16). The low RevPAN for 4-bedroom units — despite their high ADR — reflects their 10% occupancy rate, indicating that the largest properties struggle to fill enough nights to justify their premium pricing.

Average occupancy rates by property size in Rexburg

Occupancy is relatively tight across 1- through 3-bedroom listings, ranging from 25% to 28%, but drops off dramatically to just 10% for 4-bedroom properties. For investors prioritizing cash-flow consistency, the mid-range property sizes offer more reliable booking patterns in this market.

Average monthly revenue by property size in Rexburg

Monthly revenue climbs with bedroom count, from $986 for 1-bedrooms to $2,341 for 4-bedroom properties, though the low occupancy of the largest units makes that top figure less reliable. Three-bedroom listings at $1,812 per month offer a strong balance of revenue and occupancy, making them a practical choice for steady returns.

Average annual revenue by property size in Rexburg

Annual revenue ranges from $11,833 for 1-bedroom properties to $28,100 for 4-bedrooms, with 3-bedroom units pulling in $21,745. Given average home values of $604,744 in the market, even the top-earning 4-bedroom tier produces a modest yield, reinforcing the need for competitive acquisition pricing to make the numbers work.

Most common amenities for Airbnb listings in Rexburg

Parking (99%) and kitchen access (93%) are essentially table stakes in Rexburg, reflecting a guest base that expects home-like conveniences and drives to the area. Washer/dryer combos (88%) and self check-in (81%) are also near-universal, while differentiators like hot tubs (7%) and pools (15%) remain rare — suggesting an opportunity for listings that add premium outdoor amenities to stand out.

Understanding Rexburg's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rexburg's ROI score of 49 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor interest is real but returns require careful execution. The below-average revenue-to-price ratio is the primary drag on the score, driven by home values that are high relative to achievable STR income, while occupancy stability and market growth trend both sit at average levels. Investors considering Rexburg should pair this data with thorough local regulatory research and focus on property types — particularly 2- and 3-bedrooms — where RevPAN performance is strongest.

Short-Term Rental Regulations in Rexburg

Understanding local STR regulations is essential before investing in Rexburg. Here's the current regulatory landscape:

Permit Requirements

Rexburg, Idaho may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Rexburg and Madison County, as local ordinances can change and may differ from state-level guidance.

Key Restrictions

Common restrictions in similar Idaho markets include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking mandates. HOA covenants can also prohibit or limit short-term rentals in certain neighborhoods, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental hosts in Idaho are generally subject to state sales tax and local lodging or resort city taxes where applicable. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with the Idaho State Tax Commission and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rexburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rexburg's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between June and September. The rapid 65% growth in listings suggests supply may continue outpacing demand unless the local tourism base broadens, which could put downward pressure on occupancy rates and ADR. Investors should anticipate monthly revenues fluctuating between roughly $450 in the winter lows and $3,400 during peak summer months, and plan cash reserves accordingly. Modest ADR increases of 1–3% are plausible for well-positioned properties, but overall market yields will depend on whether supply growth moderates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rexburg, ID

What is the average Airbnb occupancy rate in Rexburg?

The average Airbnb occupancy rate in Rexburg is currently 26%, which falls below the Idaho state average of 41%. Occupancy varies by property size, with 2-bedroom listings performing best at 28%, while 4-bedroom properties average just 10%. The lower overall occupancy reflects Rexburg's seasonal demand patterns, with summer months drawing significantly more bookings than winter.

How much do Airbnb hosts make in Rexburg?

Airbnb hosts in Rexburg earn an average of $1,538 per month or $18,459 per year based on trailing 12-month booking data. Revenue varies considerably by property size: 1-bedroom listings average $11,833 annually, while 4-bedroom properties can reach $28,100. Seasonality plays a major role — hosts can expect peak earnings around $3,412 in July and much leaner months in winter, with February averaging just $443.

Is Rexburg a good market for Airbnb investment?

Rexburg earns an ROI score of 49 out of 100 from Rabbu, placing it in the 'Competitive Opportunity' category. The market has genuine demand driven by university activity and summer tourism, but below-average revenue-to-price ratios and rapid supply growth (65% year-over-year) mean investors need to be strategic. Larger properties and strong operational execution tend to outperform, and careful deal sourcing is essential to generate attractive returns.

What is the average daily rate (ADR) for Airbnb in Rexburg?

The average daily rate for Airbnb listings in Rexburg is $113, significantly below the Idaho state average of $277. ADR scales with property size: 1-bedroom units average $70, 2-bedrooms $101, 3-bedrooms $116, and 4-bedroom properties command $160 per night. The lower ADR reflects Rexburg's positioning as a practical, non-resort market.

Are short-term rentals legal in Rexburg?

Short-term rentals are generally permitted in Rexburg, Idaho, though operators may need to obtain local business licenses or permits. Regulations can vary by zone and may be subject to change, so prospective investors should verify current rules with the City of Rexburg and review any applicable HOA restrictions before purchasing a property.

When is peak season for Airbnb in Rexburg?

Peak season in Rexburg runs from June through September, with July being the highest-earning month at an average of $3,412 in revenue. June ($2,402), August ($2,526), and September ($2,137) also perform well. The off-season — particularly January through March — sees substantially lower revenue, with February averaging just $443. This pronounced seasonality is an important factor for cash-flow planning.

How many Airbnbs are there in Rexburg?

There are currently 75 active Airbnb listings in Rexburg as of April 2026. The market has experienced significant growth, with a 65% year-over-year increase in listings. Two-bedroom properties make up the largest share with 29 listings, followed by 3-bedrooms (23), 1-bedrooms (12), and 4-bedrooms (5).

How is Airbnb revenue calculated in Rexburg?

The annual and monthly revenue figures for Rexburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change — always verify with municipal and state authorities before investing. Individual property results may vary significantly based on location, condition, pricing strategy, and management quality.