Rhinelander, WI Airbnb Market Data, Statistics, and Occupancy Rates

Rhinelander Short-Term Rental Market Overview

Rhinelander, WI presents an appealing niche opportunity for short-term rental investors drawn to Wisconsin's Northwoods lake country. With just 38 active Airbnb listings, an above-average revenue-to-price ratio, and average home values around $422,608, the market rewards investors who can capture the strong summer surge — July alone averages $5,907 per listing. The low overall supply and pronounced seasonality mean well-positioned properties can punch above their weight during peak months, though off-season revenue drops sharply and requires realistic cash-flow planning.

Key Market Statistics

According to Rabbu market data, the Rhinelander short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rhinelander

Rhinelander appeals to investors because its strong revenue-to-price ratio and limited supply create a favorable entry point for lake-and-recreation-oriented short-term rentals.

Expert Market Assessment

"Rhinelander earns an "Attractive Opportunity" designation thanks to its above-average revenue-to-price ratio and manageable competition. The market's extreme seasonality is the defining characteristic — July and August combine for roughly 44% of average annual revenue, while April bottoms out at just $560. Investors who can tolerate thin off-season months and optimize pricing during the summer surge stand to benefit from a small, lake-centric market where the right property consistently outperforms. Occupancy at 24% sits below the 38% Wisconsin state average, reflecting the seasonal pattern rather than structural weakness."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rhinelander

Average revenue by month in Rhinelander

Rhinelander's revenue is heavily summer-weighted, with July ($5,907) and August ($5,327) accounting for the bulk of annual income and April ($560) marking the low point. The nearly 10× spread between peak and trough months underscores the importance of aggressive summer pricing and realistic off-season budgeting.

Active Airbnb listings by property size in Rhinelander

Three-bedroom properties dominate supply with 17 of the 38 active listings, followed by 11 two-bedroom and just 6 one-bedroom units. The limited one-bedroom inventory could represent an entry opportunity for investors with smaller properties, though revenue per unit is also lower at that size.

Average daily rate (ADR) by property size in Rhinelander

ADR rises steadily with size — from $154 for one-bedrooms to $172 for two-bedrooms and $216 for three-bedrooms. The $44 premium from two to three bedrooms is particularly notable, suggesting guests are willing to pay meaningfully more for the additional space typical of family or group lake getaways.

Average RevPAN by property size in Rhinelander

Three-bedroom listings deliver the strongest RevPAN at $65, more than double the $29 posted by two-bedrooms and well ahead of one-bedrooms at $41. This gap indicates that three-bedroom properties convert their higher ADR into superior effective revenue, making them the most efficient earners on a per-night basis.

Average occupancy rates by property size in Rhinelander

Three-bedroom units lead occupancy at 30%, closely followed by one-bedrooms at 27%, while two-bedrooms lag at just 17%. The weaker two-bedroom occupancy combined with its middling ADR creates the lowest RevPAN in the market, suggesting that size category faces the toughest demand dynamics.

Average monthly revenue by property size in Rhinelander

Three-bedroom properties top the monthly revenue chart at $2,320, roughly 49% more than two-bedrooms ($1,561) and 37% more than one-bedrooms ($1,690). The gap between one- and two-bedroom revenue is surprisingly narrow, driven by one-bedrooms' higher occupancy compensating for their lower nightly rate.

Average annual revenue by property size in Rhinelander

On an annual basis, three-bedroom listings generate approximately $27,841, outpacing one-bedrooms ($20,285) and two-bedrooms ($18,738) by a wide margin. For investors evaluating return potential against acquisition cost, the three-bedroom category clearly offers the strongest revenue foundation in Rhinelander.

Most common amenities for Airbnb listings in Rhinelander

Kitchens (100%) and parking (97%) are virtually universal, while waterfront access and lake access each appear in 61% of listings — reflecting the core draw of Rhinelander's Northwoods setting. Investors should treat lakefront positioning and outdoor amenities like BBQ grills (55%) and backyards (66%) as near-essential for competitive performance in this market.

Understanding Rhinelander's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rhinelander's ROI Score of 60 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that signals favorable income relative to acquisition costs. Occupancy stability and supply/demand balance are rated average, while market growth trend scores below average — meaning the market is steady but not rapidly expanding. Investors should pair these metrics with local regulatory research and a conservative seasonal cash-flow model to ensure the numbers work for their specific investment goals.

Short-Term Rental Regulations in Rhinelander

Understanding local STR regulations is essential before investing in Rhinelander. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rhinelander, WI should be aware that Wisconsin requires tourist rooming house licenses administered at the state level, and the City of Rhinelander may impose additional registration or permit requirements. Investors are strongly encouraged to verify current local and state permit obligations before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking regulations, and potential HOA covenants for properties in managed communities. Some Wisconsin municipalities also cap the number of STR permits issued, so confirming availability early in the acquisition process is advisable.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental income, and Oneida County or the City of Rhinelander may levy additional local lodging taxes. Major booking platforms typically collect and remit some of these taxes, but hosts should confirm full compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rhinelander can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rhinelander's STR market is likely to see continued summer-driven demand with July and August remaining dominant revenue months. ADR may drift modestly higher in the $225–$240 range as supply remains limited, though occupancy is expected to hover around 22–26% on an annualized basis given the deep winter and spring troughs. Investors should budget conservatively for the November-through-April stretch and treat the roughly six warm-weather months as the primary income window. Market growth trend has been below average, so any expansion in listing counts could soften per-listing returns if not matched by incremental demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rhinelander, WI

What is the average Airbnb occupancy rate in Rhinelander?

The average occupancy rate for Airbnb listings in Rhinelander is currently 24%, which is below the Wisconsin state average of 38%. This reflects the market's strong seasonality — occupancy climbs significantly during the summer lake season and drops during colder months. Three-bedroom properties lead at 30% occupancy, while two-bedroom units trail at 17%.

How much do Airbnb hosts make in Rhinelander?

Rhinelander Airbnb hosts earn an average of $2,154 per month and approximately $25,852 per year based on trailing 12-month performance. Revenue varies widely by season and property size: three-bedroom listings average $2,320 per month and $27,841 annually, while one-bedrooms bring in about $1,690 per month. Peak summer months like July can generate close to $5,907 per listing.

Is Rhinelander a good market for Airbnb investment?

Rhinelander scores a 60 out of 100 on Rabbu's ROI Score, classified as an "Attractive Opportunity." The market's above-average revenue-to-price ratio is its strongest factor, meaning STR income relative to property costs is favorable compared to many Wisconsin markets. The main consideration is pronounced seasonality — investors should plan for lean months from late fall through early spring and ensure summer revenue can carry annual cash-flow needs.

What is the average daily rate (ADR) for Airbnb in Rhinelander?

The average daily rate in Rhinelander is $225, which is below the Wisconsin state average of $368. ADR scales with property size: one-bedroom listings average $154, two-bedrooms average $172, and three-bedrooms average $216. The lower ADR compared to the state reflects the market's rural, recreational positioning rather than an urban or resort premium.

Are short-term rentals legal in Rhinelander?

Short-term rentals are permitted in Rhinelander, WI, though operators should verify current licensing requirements at both the state and local level. Wisconsin requires tourist rooming house licenses for properties rented for fewer than 30 consecutive days. Local ordinances may impose additional rules around permits, occupancy, and taxes, so consulting with city officials and a local attorney before listing is recommended.

When is peak season for Airbnb in Rhinelander?

Peak season in Rhinelander runs from June through August, with July being the clear high point at an average of $5,907 in monthly revenue per listing. August follows closely at $5,327. Shoulder months like June ($2,712) and September ($2,137) also perform well. The slowest period is March through April, when monthly revenue can dip to $560–$847.

How many Airbnbs are there in Rhinelander?

As of April 2026, there are 38 active Airbnb listings in Rhinelander. Three-bedroom properties make up the largest share with 17 listings, followed by two-bedrooms at 11 and one-bedrooms at 6. The relatively small total supply means new entrants face limited direct competition, particularly for well-differentiated lakefront or waterfront properties.

How is Airbnb revenue calculated in Rhinelander?

The annual and monthly revenue figures shown for Rhinelander are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data into a market-level historical average. Because each month draws from its own historical performance, the figures naturally reflect seasonal peaks (like July at $5,907) and slower periods (like April at $560). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Rhinelander and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and operational quality.