Richfield, UT Airbnb Market Data, Statistics, and Occupancy Rates

Richfield Short-Term Rental Market Overview

Richfield, UT is a compact short-term rental market with just 30 active Airbnb listings and an average annual revenue of $12,875 per property. With an ADR of $171—well below the Utah state average of $494—and occupancy hovering around 20% versus the state's 42%, the market presents a challenging revenue profile that demands careful, property-level analysis before committing capital. That said, listing growth of 93% year-over-year suggests emerging interest in this rural Utah corridor, potentially tied to outdoor recreation and road-trip travel through central Utah.

Key Market Statistics

According to Rabbu market data, the Richfield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Richfield

Investors eyeing Richfield are typically drawn by low entry costs relative to other Utah markets and the potential to capture road-trip and outdoor recreation travelers passing through central Utah.

Expert Market Assessment

"With an ROI score of 34 out of 100, Richfield falls into the limited-potential category—below-average revenue-to-price ratios and soft occupancy are the primary drags. Revenue peaks in June at $1,273 per month and dips to just $731 in January, creating a pronounced seasonal gap that investors need to plan around. The market does benefit from above-average growth trends and balanced supply/demand dynamics, which could shift the picture over time if demand materializes more consistently. For now, this is a market where only operators with strong local knowledge, low acquisition costs, or a differentiated property offering are likely to find workable returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Richfield

Average revenue by month in Richfield

Richfield shows clear seasonality, with June ($1,273) and August ($1,233) standing out as the top-earning months and January ($731) marking the low point—a spread of roughly $540 between peak and trough. Investors should plan for a summer-weighted revenue curve with significantly softer winter performance.

Active Airbnb listings by property size in Richfield

Two-bedroom listings dominate the market with 12 of 30 total properties, followed by three-bedrooms (8) and one-bedrooms (6). The absence of larger four- or five-bedroom listings could represent either a reflection of local housing stock or a potential gap for investors targeting group travelers.

Average daily rate (ADR) by property size in Richfield

ADR scales modestly with size, from $74 for one-bedroom units to $151 for three-bedrooms—roughly a 2x premium for adding two bedrooms. Three-bedroom properties offer the strongest pricing power, though all rates sit well below Utah's $494 state average, reflecting Richfield's budget-oriented traveler base.

Average RevPAN by property size in Richfield

Three-bedroom properties deliver the highest RevPAN at $30 per available night, compared to $23 for two-bedrooms and $19 for one-bedrooms. The gap underscores that larger units capture both higher nightly rates and comparable occupancy, making them the most efficient earners on a per-night basis.

Average occupancy rates by property size in Richfield

One-bedroom listings lead occupancy at 27%, while two-bedrooms (19%) and three-bedrooms (20%) trail behind, all well below the state average of 42%. The relatively flat occupancy across larger sizes suggests demand constraints are market-wide rather than size-specific, so pricing strategy and listing quality become critical differentiators.

Average monthly revenue by property size in Richfield

Three-bedroom properties are the clear top earners at $1,456 per month, nearly double the $688 generated by one-bedroom units, with two-bedrooms landing in the middle at $875. This revenue gap makes three-bedrooms the most compelling configuration for investors seeking to maximize monthly cash flow in this market.

Average annual revenue by property size in Richfield

Annualized, three-bedroom listings bring in $17,473—over twice the $8,265 earned by one-bedroom properties and roughly 66% more than two-bedrooms at $10,506. For investors evaluating return potential against acquisition and furnishing costs, three-bedroom properties present the strongest revenue case in Richfield.

Most common amenities for Airbnb listings in Richfield

Kitchen and parking are universal at 100% of listings, reflecting guest expectations in a drive-to, self-catering market. Laundry (87% washer, 77% dryer) and self check-in (70%) round out the essentials, while differentiators like hot tubs (27%) and pools (23%) remain relatively uncommon and could help a property stand out.

Understanding Richfield's ROI Score: 34/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Richfield's ROI score of 34 out of 100 places it in the limited investment potential band, driven primarily by below-average revenue-to-price ratios and below-average occupancy stability—two factors that together account for 70% of the score's weighting. On a brighter note, the market's above-average growth trend and average supply/demand balance hint at an evolving landscape that could improve over time. Investors should pair these data points with thorough local regulatory research and property-specific underwriting before making a commitment.

Short-Term Rental Regulations in Richfield

Understanding local STR regulations is essential before investing in Richfield. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Richfield, Utah may need to obtain a business license or STR permit from the city. Investors should verify current registration and permitting requirements directly with the City of Richfield and Sevier County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants in certain subdivisions could also limit or prohibit short-term rentals, so reviewing any applicable CC&Rs is essential before purchasing.

Tax Obligations

Utah imposes a state transient room tax alongside any applicable local tourism or resort taxes on short-term rentals. Platforms like Airbnb often collect and remit state-level taxes automatically, but hosts should confirm local obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Richfield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Richfield's rapid listing growth (93% YoY) signals that hosts see untapped potential, though the market will need demand to catch up with supply to sustain or improve its current 20% occupancy rate. Seasonal data points to summer months (June through September) as the strongest earning window, and investors should expect revenue to concentrate heavily in that period. ADR may see modest upward pressure in the $170–$180 range if supply growth stabilizes, but occupancy improvements are less certain without a step-change in demand drivers. Investors considering this market should budget conservatively and treat any upside beyond current averages as a bonus rather than a baseline."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Richfield, UT

What is the average Airbnb occupancy rate in Richfield?

The average Airbnb occupancy rate in Richfield, UT is currently 20%, which is well below the Utah state average of 42%. Among property sizes, one-bedroom listings lead with 27% occupancy, while two-bedroom and three-bedroom properties sit around 19–20%. These figures reflect the market's relatively low demand density, making pricing strategy and seasonal positioning especially important for hosts.

How much do Airbnb hosts make in Richfield?

On average, Airbnb hosts in Richfield earn approximately $1,072 per month or $12,875 per year based on the trailing 12-month average. Revenue varies significantly by property size: one-bedroom listings average about $688 per month, two-bedrooms around $875, and three-bedroom properties lead at $1,456 monthly. Peak earning months run from June through September, with June averaging $1,273.

Is Richfield a good market for Airbnb investment?

Richfield currently carries an ROI score of 34 out of 100, placing it in the limited investment potential range. Below-average occupancy (20%) and a revenue-to-price ratio that underperforms relative to peers are the main concerns. However, listing growth of 93% year-over-year and an average supply/demand balance suggest the market is evolving. Investors willing to conduct deep property-level diligence and operate efficiently may still find niche opportunities, particularly with larger properties that command higher nightly rates.

What is the average daily rate (ADR) for Airbnb in Richfield?

The average daily rate for Airbnb listings in Richfield is $171, significantly below the Utah state average of $494. ADR scales with property size: one-bedroom listings average $74 per night, two-bedrooms come in at $126, and three-bedroom properties average $151. These rates reflect Richfield's positioning as an affordable, rural market rather than a premium resort destination.

Are short-term rentals legal in Richfield?

Short-term rentals are generally permitted in Richfield, UT, though operators may need a business license or STR-specific permit from the city. Local regulations can change, so investors should verify current rules with the City of Richfield and Sevier County before purchasing or listing a property. Checking any applicable HOA restrictions is also strongly recommended.

When is peak season for Airbnb in Richfield?

Peak season in Richfield runs from roughly May through October, with June being the strongest month at an average of $1,273 in revenue. August ($1,233) and September ($1,174) also perform well, likely driven by summer travelers and early fall tourism. The slowest months are January ($731) and February ($815), creating a meaningful seasonal revenue gap that investors should factor into their cash flow planning.

How many Airbnbs are there in Richfield?

As of April 2026, there are 30 active Airbnb listings in Richfield, UT. Two-bedroom properties make up the largest share with 12 listings, followed by three-bedrooms (8 listings) and one-bedrooms (6 listings). The market saw 93% year-over-year growth in active listings, indicating significant new supply entering this small market.

How is Airbnb revenue calculated in Richfield?

The annual and monthly revenue figures for Richfield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN trends across property configurations
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value data sourced from Zillow Home Value Index (ZHVI) for acquisition context
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements can change; always verify current rules with municipal and county authorities before investing.