Richland Center, WI Airbnb Market Data, Statistics, and Occupancy Rates

Richland Center Short-Term Rental Market Overview

Richland Center, WI earns an ROI score of 79 out of 100, placing it in the "Standout Opportunity" tier for short-term rental investors. With an average home value of $245,587 and average annual revenue of $25,555, the revenue-to-price ratio sits well above average — a key draw for investors seeking affordable entry points in a small-market setting. While occupancy at 26% trails the Wisconsin state average of 38%, the combination of low acquisition costs and moderate daily rates creates a compelling cash-flow profile worth closer examination.

Key Market Statistics

According to Rabbu market data, the Richland Center short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Richland Center

Low property prices paired with above-average revenue-to-price ratios make Richland Center an appealing option for investors seeking affordable STR entry in a small Wisconsin market.

Expert Market Assessment

"Richland Center represents a moderate-to-strong opportunity for STR investors who are comfortable with pronounced seasonality. August leads the pack at $3,307 in average monthly revenue, while January dips to just $1,282 — a spread that demands careful financial planning. The market's standout ROI score of 79 is largely driven by its favorable revenue-to-price dynamics, which outweigh softer occupancy figures. Investors who optimize pricing during the May-through-October peak window and manage costs tightly during winter should find this small-market play rewarding."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Richland Center

Average revenue by month in Richland Center

Revenue in Richland Center peaks sharply in August at $3,307 and bottoms out in January at $1,282 — a spread of over $2,000 that underscores the market's strong summer seasonality. Investors should plan for robust earnings from May through October and leaner months through winter, making cash reserves for the off-season essential.

Active Airbnb listings by property size in Richland Center

The market's 27 active listings skew toward smaller properties, with 1-bedroom units making up the largest share at 9 listings, followed by 3-bedroom properties at 7. The absence of 2-bedroom listings in the data could represent an underserved niche that investors may want to explore.

Average daily rate (ADR) by property size in Richland Center

ADR increases meaningfully with size, rising from $145 for 1-bedroom properties to $204 for 3-bedroom listings. The roughly 40% premium for a 3-bedroom makes larger properties attractive for investors who can keep acquisition costs manageable.

Average RevPAN by property size in Richland Center

One-bedroom properties edge out 3-bedroom units on RevPAN at $47 versus $43, driven by their higher occupancy rates. This suggests that smaller units may deliver more consistent per-night revenue even though their raw nightly rate is lower.

Average occupancy rates by property size in Richland Center

One-bedroom listings lead occupancy at 32%, while 3-bedroom properties sit at 21% — an 11-percentage-point gap that reflects stronger demand for smaller, more affordable accommodations. Investors targeting 3-bedroom properties should factor in this lower fill rate when modeling cash flow.

Average monthly revenue by property size in Richland Center

Three-bedroom properties earn $2,447 per month on average compared to $1,743 for 1-bedroom units, with the higher ADR more than offsetting their lower occupancy. The $700 monthly gap makes larger properties the higher earners in absolute terms despite being booked less frequently.

Average annual revenue by property size in Richland Center

At $29,372 per year, 3-bedroom listings generate roughly 40% more annual revenue than 1-bedroom units at $20,922. For investors focused on maximizing gross income, 3-bedroom properties offer the strongest return potential in Richland Center, provided acquisition and operating costs remain proportionate.

Most common amenities for Airbnb listings in Richland Center

Parking is universal at 100% of listings, and kitchen, backyard, BBQ grill, and patio or balcony features each appear in 89–96% of properties — signaling that guests expect a home-like outdoor experience. Differentiators like hot tubs (7%) and saunas (11%) remain rare, presenting an opportunity for hosts to stand out with premium additions.

Understanding Richland Center's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI score of 79 out of 100, Richland Center lands in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects the market's affordable home values relative to earning potential. Occupancy stability, market growth, and supply/demand balance all rate as average, meaning the market's strength is concentrated in its financial accessibility rather than exceptional demand metrics. Pairing this data with thorough research into local licensing requirements and seasonal cash-flow planning will help investors make a well-rounded decision.

Short-Term Rental Regulations in Richland Center

Understanding local STR regulations is essential before investing in Richland Center. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Richland Center, Wisconsin may need to obtain a tourist rooming house license at the state level and should check with the City of Richland Center for any local permit or registration requirements. Investors are strongly encouraged to verify current rules with local authorities before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA rules can also impose additional limitations, particularly for properties in planned communities or condominiums, so reviewing all governing documents is essential before purchasing.

Tax Obligations

Wisconsin imposes a state sales tax and room tax on short-term rentals, and Richland County may levy an additional local room tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Richland Center can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Richland Center's STR market is expected to maintain its seasonal rhythm, with peak revenue concentrated in the summer months of July and August. ADR could see modest upward pressure in the range of 2–5% as supply remains limited at just 27 active listings. Occupancy may stay in the 24–28% range given the market's rural character, though targeted marketing during shoulder months like May and October could help operators close the gap. Investors should plan for winter softness and budget accordingly, treating January through March as reliably slower periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Richland Center, WI

What is the average Airbnb occupancy rate in Richland Center?

The average Airbnb occupancy rate in Richland Center is currently 26%, which falls below the Wisconsin state average of 38%. One-bedroom properties tend to perform better at 32% occupancy, while 3-bedroom listings average around 21%. Seasonal demand during summer months helps push occupancy higher, but winter months bring notably slower bookings.

How much do Airbnb hosts make in Richland Center?

Airbnb hosts in Richland Center earn an average of $2,129 per month and roughly $25,555 per year based on the trailing 12 months of booking data. Three-bedroom properties lead with an average annual revenue of $29,372, while 1-bedroom units generate approximately $20,922 per year. Peak months like August can push monthly earnings above $3,300.

Is Richland Center a good market for Airbnb investment?

Richland Center scores 79 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" designation. The market benefits from a strong revenue-to-price ratio thanks to average home values around $245,587. While occupancy is below the state average, the low entry cost and limited competition (just 27 active listings) create a favorable setup for investors who can manage seasonal fluctuations.

What is the average daily rate (ADR) for Airbnb in Richland Center?

The average daily rate in Richland Center is $207, which is well below the Wisconsin state average of $368. One-bedroom properties command about $145 per night, while 3-bedroom listings average $204. The lower ADR reflects the market's rural character and more affordable positioning, which also translates to lower acquisition costs for investors.

Are short-term rentals legal in Richland Center?

Short-term rentals are generally permitted in Richland Center, though operators should verify local licensing and permit requirements with the City of Richland Center and the State of Wisconsin. Wisconsin requires tourist rooming house licenses for most STR operators. Local zoning, HOA rules, and other restrictions may also apply, so prospective hosts should do thorough due diligence before listing a property.

When is peak season for Airbnb in Richland Center?

Peak season in Richland Center runs from May through August, with August being the highest-earning month at an average of $3,307 in revenue. July follows closely at $2,968. October also sees a notable uptick to $2,434, likely driven by fall foliage tourism. The slowest months are January ($1,282) and February ($1,368).

How many Airbnbs are there in Richland Center?

There are currently 27 active Airbnb listings in Richland Center as of April 2026. The market is split primarily between 1-bedroom properties (9 listings) and 3-bedroom properties (7 listings). This limited supply means less direct competition for hosts, though it also reflects the market's smaller scale.

How is Airbnb revenue calculated in Richland Center?

The annual and monthly revenue figures for Richland Center are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Richland Center and surrounding areas
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, licensing requirements, and tax obligations can change; always verify with municipal and state authorities before investing. Individual property results may vary significantly based on location, condition, amenities, pricing strategy, and management quality.