Richland, WA Airbnb Market Data, Statistics, and Occupancy Rates

Richland Short-Term Rental Market Overview

Richland, WA is a compact short-term rental market with just 37 active Airbnb listings and an average annual revenue of $24,397 per property. With an ADR of $157—well below the $393 Washington state average—and occupancy matching the state benchmark at 36%, the market offers accessible entry pricing but demands careful deal selection. Investor interest has surged, with active listings growing 146% year over year, signaling rising competition in what remains a relatively small supply environment.

Key Market Statistics

According to Rabbu market data, the Richland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Richland

Richland attracts STR investors through its above-average occupancy stability and relatively low competition in a market that's still developing its short-term rental infrastructure.

Expert Market Assessment

"Richland presents a competitive but nuanced opportunity for STR investors. The market's ROI score of 54 out of 100 reflects above-average occupancy stability offset by a below-average revenue-to-price ratio—with average home values at $626,243 and annual revenue around $24,397, the yield math requires disciplined underwriting. Seasonality is pronounced: July peaks at $2,767 in average monthly revenue while January dips to $1,245, creating a roughly 2.2x spread that investors should plan around. The most promising configuration appears to be three-bedroom properties, which lead in both RevPAN ($69) and annual revenue ($28,544), making them the clearest path to optimizing returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Richland

Average revenue by month in Richland

Revenue in Richland follows a clear summer peak, with July leading at $2,767 and January bottoming out at $1,245—a spread of over $1,500 that underscores the importance of summer bookings. The shoulder months of April through May and September through October still generate over $2,000, providing a broader earning window than strictly summer-dependent markets.

Active Airbnb listings by property size in Richland

Three-bedroom properties make up the largest share of Richland's supply with 12 listings, followed closely by one-bedrooms at 11. Two-bedroom units are the least represented at just 7 listings, which could signal a supply gap worth exploring for investors seeking less direct competition.

Average daily rate (ADR) by property size in Richland

ADR in Richland scales steadily from $81 for one-bedroom units to $210 for four-bedrooms, with the biggest jump occurring between one- and two-bedroom properties (more than doubling). The premium from three to four bedrooms is relatively modest at $20, suggesting diminishing pricing power for the largest configurations.

Average RevPAN by property size in Richland

Three-bedroom properties deliver the strongest RevPAN at $69 per available night, outperforming even four-bedrooms ($54) thanks to a better balance of rate and occupancy. One-bedroom units trail at $35, indicating that while they fill more often, their lower nightly rates limit revenue efficiency.

Average occupancy rates by property size in Richland

One-bedroom listings lead occupancy at 43%, well above the market average, while four-bedroom properties sit lowest at 26%. This pattern suggests smaller units appeal to a broader traveler base in Richland, offering more consistent booking flow for investors prioritizing cash-flow stability over peak revenue.

Average monthly revenue by property size in Richland

Three-bedroom properties generate the highest average monthly revenue at $2,378, edging out four-bedrooms at $2,215 despite the latter's higher ADR. One-bedroom units earn $1,171 per month—roughly half of three-bedroom properties—highlighting how revenue compounds when rate and occupancy work in tandem.

Average annual revenue by property size in Richland

At $28,544 per year, three-bedroom properties offer the best annual revenue potential in Richland, followed by four-bedrooms at $26,583. The gap between one-bedroom ($14,057) and three-bedroom annual earnings is roughly $14,500, making the larger format a more compelling revenue generator for investors who can absorb the higher acquisition cost.

Most common amenities for Airbnb listings in Richland

Parking dominates at 97% of listings—unsurprising for a car-dependent market like Richland—while kitchen, washer, and dryer each appear in 89% of properties, signaling that guests expect a home-like, extended-stay experience. Differentiators like hot tubs (11%), EV chargers (11%), and pet-friendliness (32%) are far less common, presenting opportunities for hosts to stand out from the competition.

Understanding Richland's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Richland's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where deals exist but require sharper sourcing. Above-average occupancy stability is a genuine strength, but it's offset by a below-average revenue-to-price ratio—average home values of $626,243 against $24,397 in annual revenue mean yield compression is real. Investors should pair this data with thorough local regulatory research and focus on property types (particularly three-bedrooms) where the return profile is strongest.

Short-Term Rental Regulations in Richland

Understanding local STR regulations is essential before investing in Richland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Richland, Washington may need to obtain a business license or STR-specific permit from the city. Investors should verify current requirements directly with the City of Richland and Benton County, as regulations in Washington state can evolve and vary by municipality.

Key Restrictions

Common STR restrictions in markets like Richland can include occupancy limits per bedroom, minimum stay requirements, noise ordinances, and designated parking provisions. HOA rules may impose additional constraints, and some neighborhoods could have deed restrictions affecting rental use—always confirm with local governing bodies before purchasing.

Tax Obligations

Washington state does not levy a personal income tax, but STR operators are typically responsible for state and local sales tax, as well as any applicable lodging or tourism taxes. Major booking platforms often collect and remit a portion of these taxes, though hosts should confirm their full obligations with the Washington Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Richland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Richland's STR market is likely to see continued supply growth as new investors respond to the Tri-Cities region's economic drivers, though the rapid 146% listing increase may moderate as the market matures. Seasonal patterns suggest summer months will remain the revenue engine, with monthly averages likely hovering around $2,500–$2,800 from June through August, while winter months may settle in the $1,200–$1,500 range. ADR growth could be modest—perhaps 1–3%—given occupancy stability rates that score above average, but below-average market growth trends and revenue-to-price ratios suggest investors should build conservative assumptions into their projections."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Richland, WA

What is the average Airbnb occupancy rate in Richland?

The average occupancy rate for Airbnb listings in Richland is currently 36%, which matches the Washington state average. Occupancy varies significantly by property size—one-bedroom units lead at 43%, while four-bedroom properties sit at 26%. Investors targeting smaller units may benefit from more consistent bookings, though larger properties compensate with higher nightly rates.

How much do Airbnb hosts make in Richland?

Airbnb hosts in Richland earn an average of $2,033 per month, or roughly $24,397 annually, based on trailing 12-month booking data. Revenue ranges widely by property size: one-bedroom listings average about $14,057 per year, while three-bedroom properties—the top earners—bring in approximately $28,544 annually. Peak summer months can generate over $2,700, so actual earnings depend heavily on when and how the property is booked.

Is Richland a good market for Airbnb investment?

Richland scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability, but the revenue-to-price ratio is below average given home values averaging $626,243. Investors who source deals selectively—particularly targeting three-bedroom properties that deliver the best RevPAN—can find viable returns, though this isn't a market where broad-stroke purchasing strategies are likely to succeed.

What is the average daily rate (ADR) for Airbnb in Richland?

The average daily rate for Airbnb listings in Richland is $157, which is significantly below the Washington state average of $393. ADR scales with property size: one-bedroom listings average $81 per night, two-bedrooms average $170, three-bedrooms come in at $190, and four-bedroom properties top out at $210. This lower ADR reflects Richland's positioning as a value-driven market compared to coastal or metro Washington destinations.

Are short-term rentals legal in Richland?

Short-term rentals are generally permitted in Richland, WA, though operators may need to secure applicable business licenses or permits from the city. Regulations can change, so prospective investors should contact the City of Richland directly and review any HOA or neighborhood-specific restrictions before purchasing a property intended for STR use.

When is peak season for Airbnb in Richland?

Peak season in Richland runs from May through August, with July delivering the highest average monthly revenue at $2,767. June and August also perform strongly at $2,612 and $2,639, respectively. The slowest months are January ($1,245) and February ($1,321), creating meaningful seasonality that investors should factor into their cash flow planning.

How many Airbnbs are there in Richland?

There are currently 37 active Airbnb listings in Richland as of April 2026. The market has seen substantial growth, with active listings increasing 146% year over year. Supply is distributed across one-bedroom (11 listings), two-bedroom (7), three-bedroom (12), and four-bedroom (5) properties, with three-bedroom units being the most common.

How is Airbnb revenue calculated in Richland?

The annual and monthly revenue figures for Richland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This methodology anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Richland and surrounding areas
• Average daily rate, occupancy, and RevPAN trends by property size and time period
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers including Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with municipal and state authorities before investing. Individual property results will vary based on location, property condition, pricing strategy, and management quality.