Rigby, ID Airbnb Market Data, Statistics, and Occupancy Rates

Rigby Short-Term Rental Market Overview

Rigby, ID is a small, emerging short-term rental market with just 16 active Airbnb listings and an average annual revenue of $22,134 per property. While the market features a pronounced seasonal swing — September revenues top $4,341 compared to a February low of $379 — the average daily rate of $167 sits well below Idaho's $277 state average, and occupancy runs at 31% versus the 41% statewide benchmark. With a 161% year-over-year growth in active listings, investor interest is clearly rising, though the revenue-to-price ratio remains a challenge given average home values near $645,651.

Key Market Statistics

According to Rabbu market data, the Rigby short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rigby

Investors consider Rigby for its proximity to eastern Idaho's outdoor recreation, its still-small competitive set, and the potential to capture seasonal tourism demand — though tight margins require careful deal selection.

Expert Market Assessment

"Rigby presents a competitive but challenging opportunity for STR investors. The market's ROI score of 46 out of 100 reflects below-average revenue-to-price ratios and occupancy stability, meaning investors will need to be strategic about acquisition costs and operational efficiency. Seasonality is the defining characteristic here: September alone generates over eight times the revenue of February, so cash-flow planning around a concentrated earning window is essential. For investors who can source properties below median home values and optimize for the June-through-October peak, there's upside — but this isn't a set-and-forget market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rigby

Average revenue by month in Rigby

Revenue in Rigby swings dramatically across the calendar — September leads at $4,341, more than 11 times the February low of $379. The June-through-October window accounts for the vast majority of annual earnings, making cash-flow planning around this concentrated peak season critical for investors.

Active Airbnb listings by property size in Rigby

Breakdown data by property size is not currently available for Rigby, likely due to the market's small inventory of just 16 listings. As the market grows, size-level data will become more useful for identifying supply gaps.

Average daily rate (ADR) by property size in Rigby

ADR data by bedroom count is not available for Rigby at this time, reflecting the limited sample size. Investors should evaluate comparable properties individually to estimate rate potential for specific configurations.

Average RevPAN by property size in Rigby

RevPAN by property size data is not yet available for Rigby's small market. The market-wide RevPAN of $51 provides a baseline, but individual property performance will depend heavily on size, amenities, and seasonal pricing.

Average occupancy rates by property size in Rigby

Occupancy rate breakdowns by property size are unavailable for Rigby given the limited number of active listings. The overall 31% occupancy rate suggests significant seasonal vacancy that investors should factor into their financial models.

Average monthly revenue by property size in Rigby

Monthly revenue by property size data is not currently reported for Rigby due to insufficient sample size across bedroom categories. Investors targeting this market should analyze individual comps to project monthly income by property type.

Average annual revenue by property size in Rigby

Annual revenue breakdowns by bedroom count are not available for Rigby at this time. The market-wide average of $22,134 per year serves as a general benchmark, though larger or better-amenitized properties may outperform this figure.

Most common amenities for Airbnb listings in Rigby

Kitchens and parking are universal across Rigby's listings (100%), with backyards (94%), self check-in (81%), and BBQ grills (69%) also highly prevalent. The strong showing of pet-friendly listings (69%) and outdoor living features signals that guests expect a family-friendly, home-style experience — investors should prioritize these amenities to remain competitive.

Understanding Rigby's ROI Score: 46/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rigby's ROI score of 46 out of 100 places it in the 'Competitive Opportunity' band, reflecting below-average marks across revenue-to-price ratio, occupancy stability, and market growth trend, with only supply/demand balance rating at average. This means the market has genuine seasonal demand, but tighter margins and rapid listing growth require investors to be disciplined about acquisition price and operating costs. Pairing this data with local regulatory research and a clear understanding of seasonal cash-flow dynamics will be essential for anyone seriously evaluating Rigby as an STR investment.

Short-Term Rental Regulations in Rigby

Understanding local STR regulations is essential before investing in Rigby. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rigby, Idaho may need to obtain a local business license or STR permit before listing their property. Investors should verify current requirements directly with the City of Rigby and Jefferson County, as regulations in smaller Idaho communities can evolve quickly.

Key Restrictions

Common STR restrictions in Idaho communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay provisions. HOA covenants may also impose additional limitations on short-term rental activity, so reviewing any applicable association rules before purchasing is essential.

Tax Obligations

Idaho levies a state sales tax and a travel and convention tax on short-term lodging, and Jefferson County may impose additional local lodging taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but operators should confirm all local obligations are covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rigby can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rigby's STR market is likely to remain highly seasonal, with the bulk of meaningful revenue concentrated between June and October. Rapid listing growth (161% year-over-year) could put downward pressure on occupancy if demand doesn't keep pace, so investors should watch absorption carefully. ADR may see modest increases of 1–3% as operators refine pricing strategies, but occupancy rates may stay in the 28–35% range absent a significant demand catalyst. Selective deal sourcing and cost-conscious property acquisition will be key for anyone entering this market in the near term."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rigby, ID

What is the average Airbnb occupancy rate in Rigby?

The average Airbnb occupancy rate in Rigby is currently 31%, which trails Idaho's statewide average of 41%. This lower rate reflects the market's strong seasonality — properties fill up well during the summer and early fall months but see significantly lighter bookings during winter.

How much do Airbnb hosts make in Rigby?

Airbnb hosts in Rigby earn an average of $1,844 per month, which translates to roughly $22,134 per year based on trailing 12-month performance. Revenue is heavily seasonal, with peak months like September reaching $4,341 and slower months like February dipping to $379.

Is Rigby a good market for Airbnb investment?

Rigby carries a Rabbu ROI Score of 46 out of 100, placing it in the 'Competitive Opportunity' category. The market has strong seasonal demand and a small competitive set of just 16 listings, but below-average revenue-to-price ratios and occupancy stability mean investors should be selective about property acquisition and pricing strategy to generate meaningful returns.

What is the average daily rate (ADR) for Airbnb in Rigby?

The average daily rate for Airbnb listings in Rigby is $167, which is notably below Idaho's state average of $277. This lower ADR reflects the market's rural positioning but also means acquisition and operating costs need to be proportionally lower for the numbers to work.

Are short-term rentals legal in Rigby?

Short-term rentals are generally permitted in Rigby, Idaho, though operators may need to obtain local permits or business licenses. Regulations in smaller Idaho communities can change, so it's important to check directly with the City of Rigby and Jefferson County for the most current rules before investing.

When is peak season for Airbnb in Rigby?

Peak season in Rigby runs from June through October, with September standing out as the highest-earning month at $4,341 in average revenue. The summer months of July ($3,195) and August ($2,953) also perform strongly, while the winter months from January through March represent the slowest period.

How many Airbnbs are there in Rigby?

As of April 2026, there are 16 active Airbnb listings in Rigby. The market has seen dramatic growth with a 161% year-over-year increase in active listings, indicating rising investor interest in this eastern Idaho community.

How is Airbnb revenue calculated in Rigby?

The annual and monthly revenue figures for Rigby are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Rigby and surrounding areas
• Occupancy rate and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Amenity prevalence data across active listings to benchmark guest expectations
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal authorities before purchasing.