Rileyville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Rileyville Short-Term Rental Market Overview

Rileyville, VA is a small but compelling short-term rental market nestled in Virginia's Shenandoah Valley, where outdoor recreation and scenic mountain getaways drive consistent guest demand. With an ROI score of 72 out of 100, the market offers an above-average revenue-to-price ratio and stable occupancy that make it worth a closer look. The average annual revenue of $40,175 across just 48 active listings suggests a market that hasn't been oversaturated, and the relatively affordable entry point compared to many Virginia destinations adds to its appeal.

Key Market Statistics

According to Rabbu market data, the Rileyville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rileyville

Rileyville's combination of an above-average revenue-to-price ratio, steady occupancy, and limited supply makes it a market worth considering for investors seeking yield in Virginia's outdoor tourism corridor.

Expert Market Assessment

"Rileyville represents an attractive opportunity for STR investors who want exposure to Virginia's nature tourism market without the price tags found in more established resort towns. Seasonality is notable — revenue peaks in July and August at $4,580 and $4,860 respectively, while January and February dip to roughly $2,000 — but the spread is manageable and shoulder months like October ($3,762) and November ($3,580) help smooth cash flow. The market's above-average scores across revenue-to-price ratio, occupancy stability, and growth trend all point to a destination where supply hasn't yet caught up with demand, giving early movers a meaningful advantage."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rileyville

Average revenue by month in Rileyville

Revenue in Rileyville peaks sharply in summer, with August topping the chart at $4,860 and July at $4,580, while January ($2,039) and February ($2,104) mark the quietest months. The roughly 2.4x spread between peak and trough highlights meaningful seasonality, though strong fall shoulder performance — October at $3,762 and November at $3,580 — helps cushion the annual revenue curve.

Active Airbnb listings by property size in Rileyville

Two-bedroom and 3-bedroom properties each account for 16 of Rileyville's 48 listings, making them the dominant supply categories. With only 5 four-bedroom homes on the market — and those units generating the highest revenue — larger properties represent a potentially underserved niche where investors could capture outsized returns.

Average daily rate (ADR) by property size in Rileyville

ADR climbs steadily from $198 for 1-bedroom units to $387 for 4-bedroom homes, nearly doubling across that range. The jump from 3-bedroom ($249) to 4-bedroom ($387) is especially notable at $138 per night, suggesting group-friendly properties in Rileyville command a significant premium that could justify higher acquisition costs.

Average RevPAN by property size in Rileyville

Four-bedroom properties deliver the strongest RevPAN at $144, roughly double the market average of $72 and nearly three times the $50 figure for 2-bedroom units. Three-bedroom homes also perform well at $72 RevPAN, while 2-bedrooms lag despite their prevalence, signaling that larger configurations generate meaningfully better returns per available night.

Average occupancy rates by property size in Rileyville

Four-bedroom homes lead occupancy at 37%, followed by 1-bedrooms at 34%, while 3-bedroom and 2-bedroom properties trail at 29% and 23% respectively. The relatively low occupancy for 2-bedroom units — despite being tied for the most common listing size — suggests oversupply in that segment, making cash-flow planning more challenging for that property type.

Average monthly revenue by property size in Rileyville

Four-bedroom properties are the clear top earners at $6,377 per month, nearly double the $3,094 averaged by 2-bedroom listings. Three-bedroom units generate $3,627 monthly while 1-bedrooms are surprisingly competitive at $3,439, making smaller properties a viable entry point for investors seeking lower acquisition costs without a proportional revenue sacrifice.

Average annual revenue by property size in Rileyville

Annual revenue ranges from $37,132 for 2-bedroom properties to $76,525 for 4-bedroom homes, with the latter offering the strongest return potential by a wide margin. Three-bedroom units at $43,530 per year represent a solid middle ground, while 1-bedrooms at $41,278 actually outperform 2-bedrooms — an unusual dynamic that investors should factor into their property search.

Most common amenities for Airbnb listings in Rileyville

Every listing in Rileyville offers parking and a kitchen, reflecting the rural, self-service nature of stays in this market. Hot tubs (90%), BBQ grills (92%), and patios/balconies (96%) are near-universal, signaling that guests expect a full outdoor experience — any new listing without these amenities would be at a significant competitive disadvantage.

Understanding Rileyville's ROI Score: 72/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rileyville's ROI score of 72 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and solid occupancy stability. Market growth trends also score above average, suggesting the area is still gaining traction rather than plateauing, while supply-and-demand balance sits at an average level — a sign that new inventory is entering the market but hasn't eroded fundamentals. Investors should pair these metrics with local regulatory research and property-level analysis to confirm that the opportunity aligns with their return targets.

Short-Term Rental Regulations in Rileyville

Understanding local STR regulations is essential before investing in Rileyville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rileyville, Virginia may need to obtain permits or register with Warren County or the relevant local jurisdiction before listing a property. Investors should verify current permit requirements directly with local planning and zoning offices, as regulations in Virginia's rural communities can vary.

Key Restrictions

Common STR restrictions in Virginia communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rental use, so reviewing any applicable covenants before purchasing is essential.

Tax Obligations

Virginia requires short-term rental operators to collect and remit applicable transient occupancy taxes, and there may be additional local lodging or sales taxes depending on the jurisdiction. Many booking platforms like Airbnb handle tax collection automatically, but hosts should confirm their obligations with the Virginia Department of Taxation to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rileyville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rileyville's short-term rental market is expected to benefit from continued growth in nature-based tourism across the Shenandoah region. With above-average market growth trends already in place and a 263% year-over-year increase in active listings, demand appears to be outpacing what the area has historically supplied. Investors can reasonably anticipate ADR holding in the $240–$260 range and occupancy stabilizing around 28–33%, with summer months continuing to deliver the strongest returns. As always, these are estimates based on trailing performance and broader demand signals rather than guarantees."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rileyville, VA

What is the average Airbnb occupancy rate in Rileyville?

The average occupancy rate for Airbnb listings in Rileyville is currently 30%, which sits slightly below Virginia's state average of 34%. Occupancy varies by property size, with 4-bedroom homes leading at 37% and 1-bedrooms close behind at 34%. Two-bedroom units tend to see lower occupancy at around 23%, so property selection matters when projecting cash flow.

How much do Airbnb hosts make in Rileyville?

Airbnb hosts in Rileyville earn an average of $3,347 per month or roughly $40,175 per year based on trailing 12-month booking data. Earnings vary significantly by property size — 4-bedroom homes lead with average annual revenue of $76,525, while 2-bedroom units average $37,132. Peak summer months like August can push monthly income above $4,800.

Is Rileyville a good market for Airbnb investment?

Rileyville scores 72 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" tier. The market benefits from an above-average revenue-to-price ratio and stable occupancy patterns, with limited supply of just 48 active listings keeping competition manageable. Investors targeting nature and outdoor tourism in Virginia's Shenandoah region will find this market particularly appealing, though individual returns depend on property quality, pricing, and management.

What is the average daily rate (ADR) for Airbnb in Rileyville?

The average daily rate in Rileyville is $244, which is below Virginia's statewide average of $339. ADR scales meaningfully with property size: 1-bedroom units average $198, while 4-bedroom homes command $387 per night. This pricing structure rewards investors who can offer larger, well-appointed properties that cater to families and groups.

Are short-term rentals legal in Rileyville?

Short-term rentals are generally permitted in Rileyville, VA, though operators may need to comply with local zoning rules, obtain permits, or register with the county. Virginia's regulatory landscape for STRs can vary by locality, so prospective investors should check with Warren County planning and zoning officials and review any HOA or deed restrictions before purchasing a property for rental use.

When is peak season for Airbnb in Rileyville?

Peak season in Rileyville runs from June through August, with August delivering the highest average monthly revenue at $4,860 and July close behind at $4,580. October also performs well at $3,762, likely driven by fall foliage tourism in the Shenandoah Valley. The slowest months are January ($2,039) and February ($2,104), creating a seasonal revenue spread of roughly $2,800 between peak and off-peak.

How many Airbnbs are there in Rileyville?

As of April 2026, there are 48 active Airbnb listings in Rileyville. The supply is concentrated in 2-bedroom and 3-bedroom properties (16 each), with 7 one-bedroom units and just 5 four-bedroom homes. The relatively small number of listings suggests a market that still has room for well-positioned new entrants.

How is Airbnb revenue calculated in Rileyville?

The annual and monthly revenue figures for Rileyville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Rileyville and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary — investors should conduct independent due diligence before purchasing.