Rimrock, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Rimrock Short-Term Rental Market Overview

Rimrock, AZ is a small but growing short-term rental market nestled in Arizona's Verde Valley, where proximity to natural attractions and a relatively low property entry point create an appealing setup for STR investors. With an average annual revenue of $26,303 against average home values of $476,820, the revenue-to-price ratio sits at an average level — but above-average occupancy stability and market growth trends push the overall opportunity into attractive territory. The market's 28 active listings and 84% year-over-year listing growth suggest rising investor interest, though the compact supply still leaves room for well-positioned properties to stand out.

Key Market Statistics

According to Rabbu market data, the Rimrock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rimrock

Rimrock's blend of affordable property costs relative to the Arizona average, above-average occupancy stability, and growing visitor interest makes it a compelling market for investors seeking desert-market exposure without big-city competition.

Expert Market Assessment

"Rimrock presents an attractive opportunity for STR investors who value steady demand over blockbuster nightly rates. The market's spring peak — March leads at $3,245 in average monthly revenue — provides a strong anchor, while the roughly $1,600–$2,100 range during slower months keeps cash flow ticking year-round. Above-average occupancy stability and a positive growth trajectory offset the average revenue-to-price ratio, making this a market where disciplined operators can build reliable income streams without the volatility seen in larger Arizona destinations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rimrock

Average revenue by month in Rimrock

Rimrock's revenue peaks sharply in March at $3,245 and stays elevated through May ($2,385), then dips to a low of $1,609 in January — a spread of roughly $1,636 between the best and weakest months. This spring-heavy seasonality reflects the Verde Valley's pleasant desert weather drawing visitors, with a secondary uptick in October ($2,442) as fall temperatures attract another wave of guests.

Active Airbnb listings by property size in Rimrock

One-bedroom units make up the largest share of Rimrock's 28 listings with 10 properties, followed by three-bedrooms (8) and two-bedrooms (7). The relatively even distribution means no single size dominates, though the lower supply of two-bedroom listings — combined with their strong occupancy — could signal a gap worth targeting.

Average daily rate (ADR) by property size in Rimrock

ADR climbs steadily with size, from $116 for one-bedrooms to $188 for two-bedrooms and $233 for three-bedrooms. The jump from one to two bedrooms represents a 62% premium, making two-bedroom properties a compelling middle ground where the rate increase outpaces the typical cost difference.

Average RevPAN by property size in Rimrock

Two-bedroom listings deliver the highest RevPAN at $108 per available night, edging out three-bedrooms at $101 and significantly outperforming one-bedrooms at just $41. This indicates that two-bedroom properties strike the best balance between rate, occupancy, and revenue efficiency in Rimrock.

Average occupancy rates by property size in Rimrock

Two-bedroom properties lead the market with 58% occupancy — well above the 46% market average — while three-bedrooms come in at 43% and one-bedrooms lag at 35%. For investors prioritizing consistent bookings and cash-flow predictability, two-bedroom configurations clearly offer the strongest demand signal.

Average monthly revenue by property size in Rimrock

Three-bedroom properties top monthly revenue at $2,834, with two-bedrooms close behind at $2,585, while one-bedrooms earn $1,523 — roughly 54% of the three-bedroom figure. The modest revenue gap between two- and three-bedroom units suggests that two-bedrooms may offer comparable returns with lower acquisition and operating costs.

Average annual revenue by property size in Rimrock

Three-bedroom listings generate the highest annual revenue at $34,012, followed by two-bedrooms at $31,022 and one-bedrooms at $18,276. Given the relatively small $2,990 annual revenue gap between two- and three-bedroom properties, investors should weigh whether the incremental income from a larger home justifies the higher purchase and maintenance costs.

Most common amenities for Airbnb listings in Rimrock

Kitchens appear in 100% of Rimrock listings, and outdoor-focused amenities dominate — parking (86%), outdoor furniture (82%), backyards (79%), patios (79%), and BBQ grills (71%) are near-standard. This signals that guests expect a self-sufficient, outdoor-oriented experience, and investors should prioritize these features while noting that differentiators like hot tubs (11%) and lake access (11%) remain rare enough to provide a competitive edge.

Understanding Rimrock's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rimrock's ROI Score of 61 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where healthy occupancy stability and positive growth trends compensate for an average revenue-to-price ratio. The above-average marks on both occupancy stability and market growth suggest that demand is strengthening and bookings remain reliable, while the average supply/demand balance indicates the market isn't oversaturated. Investors should pair these data-driven insights with local regulatory research and property-level due diligence to confirm that individual deal economics align with the broader market opportunity.

Short-Term Rental Regulations in Rimrock

Understanding local STR regulations is essential before investing in Rimrock. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rimrock should verify whether Yavapai County or the state of Arizona requires a Transaction Privilege Tax license or any local registration for STR activity. Arizona's state-level preemption of local STR bans exists, but county-level administrative requirements may still apply, so investors should confirm current rules with local authorities before listing.

Key Restrictions

Common restrictions that may affect STR operators in the Rimrock area include occupancy limits, noise ordinances, and parking requirements typical of unincorporated communities. HOA rules can also impose additional constraints such as minimum stay lengths or outright STR prohibitions, so reviewing any applicable covenants is essential before purchasing.

Tax Obligations

Arizona requires STR hosts to collect and remit Transaction Privilege Tax (TPT), and Yavapai County may impose additional lodging or bed taxes. Many booking platforms handle tax collection automatically, but hosts should verify their obligations with the Arizona Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rimrock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rimrock's STR market is expected to continue gaining traction as the Verde Valley draws more visitors seeking outdoor recreation and desert landscapes. Seasonal patterns suggest spring will remain the strongest booking window, with ADRs potentially edging up 2–4% as supply catches up to growing demand. Occupancy rates should hold steady around 44–48% market-wide, though two- and three-bedroom properties may outperform. Investors entering now benefit from above-average market growth trends, though individual results will depend on property quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rimrock, AZ

What is the average Airbnb occupancy rate in Rimrock?

The average occupancy rate for Airbnb listings in Rimrock is currently 46%, which is slightly below Arizona's 53% state average. Two-bedroom properties perform strongest at 58% occupancy, while one-bedrooms trail at 35%. These figures represent market-wide averages — well-optimized listings with competitive pricing and strong amenities can exceed these benchmarks.

How much do Airbnb hosts make in Rimrock?

Airbnb hosts in Rimrock earn an average of $2,191 per month, which translates to approximately $26,303 annually based on trailing 12-month booking data. Revenue varies significantly by property size: three-bedroom listings lead at $34,012 per year, two-bedrooms average $31,022, and one-bedrooms bring in about $18,276. Actual earnings depend on factors like property condition, guest reviews, and pricing strategy.

Is Rimrock a good market for Airbnb investment?

Rimrock scores a 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. Key strengths include above-average occupancy stability and market growth trends, which suggest the area is gaining popularity with guests. The revenue-to-price ratio is average at current home values of $476,820, so investors should carefully model their expected returns. With only 28 active listings, there's room to differentiate a well-managed property.

What is the average daily rate (ADR) for Airbnb in Rimrock?

The average daily rate in Rimrock is $168, which is significantly lower than Arizona's $434 state average. ADR scales with property size: one-bedrooms average $116, two-bedrooms $188, and three-bedrooms command $233 per night. The lower price point relative to major Arizona destinations helps sustain bookings, particularly during shoulder seasons.

Are short-term rentals legal in Rimrock?

Arizona has state-level legislation that generally prevents municipalities from outright banning short-term rentals, which is favorable for Rimrock investors. However, operators may still need to comply with county-level registration requirements, obtain a Transaction Privilege Tax license, and adhere to any applicable HOA restrictions. It's always advisable to confirm current rules with Yavapai County and review property-specific covenants before investing.

When is peak season for Airbnb in Rimrock?

Peak season in Rimrock runs from March through May, with March topping the charts at $3,245 in average monthly revenue. October also shows a strong secondary peak at $2,442, likely driven by fall weather and outdoor activities. The softest months are January ($1,609) and August ($1,801), reflecting the typical Arizona pattern where extreme summer heat slows desert-market bookings.

How many Airbnbs are there in Rimrock?

Rimrock currently has 28 active Airbnb listings. The supply is split across one-bedroom (10 listings), two-bedroom (7 listings), and three-bedroom (8 listings) properties. Year-over-year listing growth of 84% indicates the market is expanding rapidly, though the total inventory remains small enough that a well-positioned property can capture meaningful market share.

How is Airbnb revenue calculated in Rimrock?

The annual and monthly revenue figures for Rimrock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rimrock market
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.