Roan Mountain, TN Airbnb Market Data, Statistics, and Occupancy Rates

Roan Mountain Short-Term Rental Market Overview

Roan Mountain, TN is a small but growing short-term rental market with just 32 active Airbnb listings and a notable 68% year-over-year growth in supply. With an average daily rate of $142—well below the $309 Tennessee state average—the market offers an affordable entry point for investors drawn to the area's mountain recreation appeal. However, a 23% average occupancy rate and $17,052 in average annual revenue signal that this is a seasonal, niche market where selective deal sourcing and strong operational execution matter.

Key Market Statistics

According to Rabbu market data, the Roan Mountain short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Roan Mountain

Investors consider Roan Mountain for its affordable property prices relative to the broader Tennessee market and its growing appeal as an outdoor recreation destination.

Expert Market Assessment

"Roan Mountain presents a competitive but selective opportunity for STR investors. The market's ROI score of 39 out of 100 reflects average revenue-to-price dynamics paired with below-average occupancy stability, meaning cash flow can be uneven—particularly during the winter trough from December through March. That said, the above-average growth trend and a clear summer peak (July and August each topping $2,200 in average monthly revenue) indicate genuine demand from outdoor enthusiasts. Investors who time their pricing strategy around the June–October high season and manage expenses carefully through the quieter months stand the best chance of earning meaningful returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roan Mountain

Average revenue by month in Roan Mountain

Roan Mountain shows pronounced seasonality, with July ($2,267) and August ($2,201) delivering roughly 3.5 times the revenue of the slowest month, February ($632). A secondary autumn bump in October ($1,877) suggests fall foliage drives meaningful demand, giving investors a broader high-season window from June through October.

Active Airbnb listings by property size in Roan Mountain

Two-bedroom properties dominate the supply at 13 of 32 total listings, followed by 3-bedrooms (8) and 1-bedrooms (5). The relatively thin supply across all sizes—especially 1-bedrooms—could present an opportunity for well-positioned listings to capture share, though overall market demand remains modest.

Average daily rate (ADR) by property size in Roan Mountain

ADR scales steadily with size, from $110 for 1-bedroom units to $176 for 3-bedrooms—a 60% premium for two additional bedrooms. The jump from 1- to 2-bedrooms ($110 to $140) represents a meaningful rate increase that, combined with stronger occupancy, makes 2-bedroom properties a compelling middle ground.

Average RevPAN by property size in Roan Mountain

Two-bedroom listings deliver the highest RevPAN at $43 per available night, outperforming both 1-bedrooms ($16) and 3-bedrooms ($34). This gap highlights how the 2-bedroom segment's stronger occupancy more than compensates for its lower nightly rate compared to 3-bedroom properties.

Average occupancy rates by property size in Roan Mountain

Occupancy rates vary sharply by size: 2-bedroom listings lead at 31%, while 3-bedrooms sit at 20% and 1-bedrooms trail at just 15%. For investors prioritizing consistent bookings and cash-flow stability, the 2-bedroom configuration clearly outperforms in this market.

Average monthly revenue by property size in Roan Mountain

Three-bedroom listings lead in average monthly revenue at $1,906, followed closely by 2-bedrooms at $1,599, while 1-bedrooms generate just $701 per month. The modest $307 monthly gap between 2- and 3-bedroom properties, combined with 2-bedrooms' superior occupancy, makes both configurations worth evaluating depending on acquisition cost.

Average annual revenue by property size in Roan Mountain

Annual revenue ranges from $8,413 for 1-bedroom properties up to $22,880 for 3-bedrooms, with 2-bedrooms landing at $19,196. Given average home values of $396,174 in the area, investors should carefully model acquisition costs against these revenue levels to ensure viable returns—particularly for smaller units.

Most common amenities for Airbnb listings in Roan Mountain

Parking (100%), kitchens (94%), and outdoor amenities like furniture (91%), backyards (88%), and BBQ grills (75%) dominate listings, reflecting a guest base that values rural, nature-oriented stays. Hot tubs appear in only 13% of listings, which could represent a differentiation opportunity given their popularity in comparable mountain markets.

Understanding Roan Mountain's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roan Mountain's ROI Score of 39 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand and investor interest exist, the market requires careful deal selection. The score reflects an average revenue-to-price ratio and supply/demand balance, but is held back by below-average occupancy stability—a direct result of the market's strong seasonality. Investors should pair this data with thorough local regulatory research and conservative cash-flow modeling to determine whether a specific property pencils out.

Short-Term Rental Regulations in Roan Mountain

Understanding local STR regulations is essential before investing in Roan Mountain. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Roan Mountain, Tennessee may need to obtain local permits or register their property with county or municipal authorities. Investors should verify current STR permit requirements with Carter County and the State of Tennessee before listing a property.

Key Restrictions

Common restrictions in Tennessee mountain communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may impose additional limitations, so it's important to review any applicable deed restrictions or community rules before purchasing.

Tax Obligations

Tennessee imposes state and local sales taxes as well as occupancy taxes on short-term rentals, and platforms like Airbnb often collect and remit a portion of these on behalf of hosts. Investors should confirm their full tax obligations with both state and county tax authorities to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roan Mountain can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roan Mountain's above-average market growth trend suggests continued listing expansion and rising visitor interest, though the rapid 68% supply increase could put downward pressure on occupancy if demand doesn't keep pace. Seasonal revenue patterns point to summer and early fall as the primary revenue windows, with July and August driving monthly earnings above $2,200. Investors should plan for softer winter months—February dips to just $632—and target occupancy rates in the 22–26% range market-wide. Properties that differentiate through amenities like hot tubs or pet-friendliness may capture a larger share of demand during shoulder seasons."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roan Mountain, TN

What is the average Airbnb occupancy rate in Roan Mountain?

The average occupancy rate for Airbnb listings in Roan Mountain is currently 23%, which falls below the Tennessee state average of 29%. Occupancy varies significantly by property size, with 2-bedroom listings performing best at 31% and 1-bedroom units averaging just 15%. Seasonality plays a major role—summer months drive the highest bookings while winter sees a notable slowdown.

How much do Airbnb hosts make in Roan Mountain?

On average, Airbnb hosts in Roan Mountain earn approximately $1,421 per month or $17,052 per year based on trailing 12-month booking data. Earnings vary considerably by property size: 3-bedroom listings average $22,880 annually, 2-bedrooms bring in about $19,196, and 1-bedrooms average $8,413. Peak months like July can push monthly revenue above $2,200, while February may dip below $650.

Is Roan Mountain a good market for Airbnb investment?

Roan Mountain carries a Rabbu ROI Score of 39 out of 100, classified as a 'Competitive Opportunity.' This means investor interest and demand are present, but higher competition and below-average occupancy stability require more careful deal selection. The market's 68% year-over-year listing growth and above-average growth trend are encouraging, though the relatively low occupancy rate and strong seasonality mean investors need a solid pricing strategy and should expect uneven monthly cash flow.

What is the average daily rate (ADR) for Airbnb in Roan Mountain?

The average daily rate in Roan Mountain is $142, which is significantly below the Tennessee state average of $309. ADR scales with property size: 1-bedroom listings average $110, 2-bedrooms come in at $140, and 3-bedrooms command $176 per night. This lower ADR reflects the market's rural, recreation-focused positioning rather than a luxury or urban travel destination.

Are short-term rentals legal in Roan Mountain?

Short-term rentals do operate in Roan Mountain, TN, with 32 active Airbnb listings currently on the market. However, local regulations can change, and hosts may be required to obtain permits, collect applicable taxes, and comply with county or municipal rules. Investors should check directly with Carter County and the State of Tennessee for the most current requirements before purchasing or listing a property.

When is peak season for Airbnb in Roan Mountain?

Peak season in Roan Mountain runs from June through October, with July being the strongest month at an average revenue of $2,267 per listing. August follows closely at $2,201, and October sees a secondary peak at $1,877—likely driven by fall foliage tourism. The slowest period is February, when average monthly revenue drops to just $632, making seasonal pricing adjustments essential.

How many Airbnbs are there in Roan Mountain?

As of April 2026, there are 32 active Airbnb listings in Roan Mountain. The market has seen significant growth, with a 68% year-over-year increase in active listings. Supply is concentrated in 2-bedroom properties (13 listings), followed by 3-bedrooms (8 listings) and 1-bedrooms (5 listings).

How is Airbnb revenue calculated in Roan Mountain?

The annual and monthly revenue figures shown for Roan Mountain are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Roan Mountain, TN
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Supply growth and amenity prevalence data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.