Roanoke, TX Airbnb Market Data, Statistics, and Occupancy Rates

Roanoke Short-Term Rental Market Overview

Roanoke, TX is a compact short-term rental market with just 28 active Airbnb listings, offering investors a relatively uncrowded playing field within the broader Dallas-Fort Worth metroplex. Average annual revenue sits at $40,838 on an ADR of $245, with occupancy running at 38% — notably above the Texas state average of 33%. While home values averaging $665,605 mean the revenue-to-price ratio requires careful deal sourcing, the favorable supply/demand balance and proximity to major DFW attractions give well-positioned properties a realistic path to solid returns.

Key Market Statistics

According to Rabbu market data, the Roanoke short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Roanoke

Roanoke's position in the DFW metroplex, combined with a favorable supply/demand balance and above-average occupancy, makes it an appealing option for investors willing to source deals selectively in a higher-priced market.

Expert Market Assessment

"Roanoke represents a competitive opportunity where the math can work, but only with deliberate property and pricing strategy. The market's seasonality shows clear peaks in summer — July at $4,368 — with softer winter months dipping to around $2,427 in February, creating roughly a $1,900 monthly swing that investors need to plan around. The supply/demand balance remains favorable for now, though the rapid 219% growth in listings year-over-year means this advantage could erode if new entrants continue at this pace. Investors who target 4-bedroom properties and differentiate with in-demand amenities are best positioned to capture the market's strongest returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roanoke

Average revenue by month in Roanoke

Revenue in Roanoke peaks in July at $4,368 and bottoms out in February at $2,427, producing a seasonal swing of nearly $2,000 per month. The summer stretch from May through August consistently outperforms, while winter months represent a clear soft period that investors should account for in cash-flow planning.

Active Airbnb listings by property size in Roanoke

Three-bedroom listings make up the largest share of Roanoke's 28 active Airbnbs at 9 units, followed by 7 one-bedroom and 5 four-bedroom properties. Notably absent from the data are 2-bedroom and 5+ bedroom configurations, which could represent underserved niches for investors looking to differentiate.

Average daily rate (ADR) by property size in Roanoke

ADR scales dramatically with property size in Roanoke — from $66/night for 1-bedroom units to $430/night for 4-bedroom properties, a more than 6x premium. This steep curve suggests that larger homes capture significantly higher willingness-to-pay, making the 4-bedroom segment particularly compelling on a per-night basis.

Average RevPAN by property size in Roanoke

Four-bedroom properties deliver the strongest RevPAN at $152, more than double the $64 generated by 3-bedrooms and over 5x the $28 from 1-bedroom units. Even after accounting for their lower occupancy relative to 1-bedrooms, 4-bedroom listings clearly convert their high nightly rates into superior revenue per available night.

Average occupancy rates by property size in Roanoke

One-bedroom listings lead in occupancy at 43%, likely benefiting from lower price points and solo/couple traveler demand. Three-bedroom units lag at 28% while 4-bedrooms sit at 35%, suggesting that larger properties trade some occupancy for substantially higher nightly rates — a trade-off that favors revenue over fill rate.

Average monthly revenue by property size in Roanoke

Four-bedroom properties dominate monthly revenue at $6,353, nearly double the $3,424 earned by 3-bedroom listings and over 11x the $549 from 1-bedrooms. The gap between 3- and 4-bedroom revenue is stark enough to suggest that stepping up to a larger property can meaningfully change the investment calculus.

Average annual revenue by property size in Roanoke

At $76,243 per year, 4-bedroom properties generate the strongest annual revenue in Roanoke — roughly 85% more than 3-bedrooms ($41,095) and over 11x what 1-bedroom units earn ($6,590). For investors weighing acquisition costs against income potential, the 4-bedroom segment offers the clearest path to meaningful returns in this market.

Most common amenities for Airbnb listings in Roanoke

Parking dominates at 96% prevalence, reflecting the car-dependent suburban nature of Roanoke, while kitchen, washer, and dryer each appear in 89% of listings — signaling that guests expect a full home experience. Backyards (75%), self check-in (71%), and workspaces (57%) further indicate demand from families and remote workers, and adding differentiators like a pool (32%) or hot tub (7%) could provide a competitive edge.

Understanding Roanoke's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roanoke's ROI Score of 53 out of 100 places it in the Competitive Opportunity tier, reflecting a market where returns are achievable but require strategic positioning. The revenue-to-price ratio and occupancy stability both rate as average, while market growth trend scores below average — likely influenced by the rapid 219% surge in new listings. The above-average supply/demand balance is a bright spot, suggesting that despite growing competition, guest demand still outpaces current inventory. Pairing this data with thorough local regulatory research and targeting high-performing property sizes will be key to unlocking Roanoke's potential.

Short-Term Rental Regulations in Roanoke

Understanding local STR regulations is essential before investing in Roanoke. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Roanoke, TX may need to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the City of Roanoke and check for any Texas state-level registration obligations.

Key Restrictions

Common STR restrictions in Texas municipalities can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit rental activity. Roanoke's suburban setting means HOA rules are especially worth investigating before purchasing, as many planned communities in the area may have deed restrictions on short-term rentals.

Tax Obligations

Short-term rental hosts in Texas are generally subject to state hotel occupancy tax as well as any locally imposed lodging or tourism taxes. Major platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm local tax obligations with the City of Roanoke and the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roanoke can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roanoke's STR market is likely to see continued demand driven by its location in the growing DFW corridor, though the 219% year-over-year increase in active listings signals that competition is intensifying quickly. Occupancy rates may settle in the 35–40% range as new supply absorbs, and ADR could hold steady or edge up modestly by 1–3% given the market's suburban appeal. Summer months should remain the strongest revenue window, with July historically producing average revenues near $4,368 per listing. Investors entering now should budget conservatively and focus on differentiated, larger properties to stay ahead of the rising supply curve."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roanoke, TX

What is the average Airbnb occupancy rate in Roanoke?

The average occupancy rate for Airbnb listings in Roanoke is currently 38%, which runs above the Texas state average of 33%. Occupancy varies by property size — 1-bedroom units lead at 43%, while 3-bedroom properties average 28% and 4-bedrooms come in at 35%. These figures reflect trailing performance and can shift with seasonality and market conditions.

How much do Airbnb hosts make in Roanoke?

Airbnb hosts in Roanoke earn an average of $3,403 per month and approximately $40,838 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 1-bedroom listings average around $549/month ($6,590 annually), 3-bedrooms bring in about $3,424/month ($41,095 annually), and 4-bedroom properties lead with $6,353/month ($76,243 annually). Individual results depend on factors like location, amenities, pricing strategy, and guest reviews.

Is Roanoke a good market for Airbnb investment?

Roanoke scores a 53 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average supply/demand balance and occupancy that outperforms the Texas state average. However, average home values of $665,605 create a moderate revenue-to-price ratio, meaning investors need to be selective in deal sourcing. Larger properties — particularly 4-bedrooms — offer the strongest revenue potential and may justify the higher entry costs.

What is the average daily rate (ADR) for Airbnb in Roanoke?

The average daily rate in Roanoke is $245, which comes in slightly below the Texas state average of $276. ADR varies dramatically by property size: 1-bedroom units average $66/night, 3-bedrooms command $230/night, and 4-bedroom properties reach $430/night. This steep scaling makes larger properties significantly more attractive from a nightly rate perspective.

Are short-term rentals legal in Roanoke?

Short-term rentals generally operate in Roanoke, TX, but local regulations may require permits, registration, or adherence to specific zoning rules. HOA restrictions are also common in suburban DFW communities like Roanoke and can limit or prohibit STR activity entirely. Investors should verify all local, state, and HOA requirements before purchasing a property for short-term rental use.

When is peak season for Airbnb in Roanoke?

Peak season in Roanoke runs through the summer months, with July producing the highest average revenue at $4,368 per listing. June ($3,976) and May ($3,785) also perform well. The slowest months are January ($2,486) and February ($2,427), creating a seasonal spread of roughly $1,900 between peak and off-peak periods. This pattern is consistent with family and leisure travel trends in the DFW region.

How many Airbnbs are there in Roanoke?

As of April 2026, there are 28 active Airbnb listings in Roanoke. The supply is concentrated in three property sizes: 9 three-bedroom listings, 7 one-bedroom listings, and 5 four-bedroom listings. The market has seen significant growth, with a 219% year-over-year increase in active listings, indicating rising investor interest in the area.

How is Airbnb revenue calculated in Roanoke?

The annual and monthly revenue figures shown for Roanoke are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for the Roanoke market
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue broken down by property size
• Seasonal revenue trends based on trailing 12-month historical booking performance
• Supply distribution and popular amenity data across active listings
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before making investment decisions.