Rochester, MI Airbnb Market Data, Statistics, and Occupancy Rates

Rochester Short-Term Rental Market Overview

Rochester, MI is a compact short-term rental market with just 29 active Airbnb listings, offering an intimate competitive landscape for investors willing to navigate below-average occupancy. The market's average daily rate of $159 sits well below Michigan's $350 state average, while occupancy at 32% also trails the 42% statewide benchmark. Average annual revenue comes in at $21,642, making this a market best suited for investors with modest return expectations or those who can differentiate their property through superior quality and amenities.

Key Market Statistics

According to Rabbu market data, the Rochester short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Rochester

Rochester's small listing inventory and suburban Michigan location create a niche opportunity for investors who can target underserved demand in a low-competition environment.

Expert Market Assessment

"Rochester presents a limited-opportunity STR market that rewards careful property selection over broad portfolio plays. The pronounced seasonality—with July revenue at $2,646 and February dipping to $956—means investors need to budget for lean winter months while capitalizing on strong summer demand. Two-bedroom properties clearly outperform one-bedrooms across every metric, so investors entering this market should prioritize that configuration. The small supply base does offer a silver lining: there's room for a well-appointed listing to capture outsized share, particularly if it can attract midweek or off-season guests."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rochester

Average revenue by month in Rochester

Rochester shows pronounced seasonality, with July peaking at $2,646 and February bottoming out at $956—a spread of nearly $1,700. The five-month stretch from May through September consistently delivers above-average revenue, making summer the critical earning window for hosts in this market.

Active Airbnb listings by property size in Rochester

Two-bedroom properties dominate the supply with 15 listings, more than double the 6 one-bedroom units tracked. The absence of reported larger properties (3+ bedrooms) may signal an underserved niche for investors willing to offer more space.

Average daily rate (ADR) by property size in Rochester

ADR increases modestly from $94 for one-bedroom listings to $112 for two-bedrooms, a 19% premium for the additional bedroom. This relatively narrow gap suggests that two-bedroom properties offer better value to guests while still commanding a meaningful rate uplift for hosts.

Average RevPAN by property size in Rochester

Two-bedroom listings deliver a RevPAN of $39 compared to just $21 for one-bedrooms, reflecting both higher nightly rates and stronger occupancy. This nearly 2x difference makes two-bedroom configurations the clear revenue-efficiency winner in Rochester.

Average occupancy rates by property size in Rochester

Two-bedroom units maintain a 35% occupancy rate versus 23% for one-bedrooms, indicating notably stronger demand for the larger format. While both figures trail the state average, the 12-percentage-point gap underscores that one-bedroom listings face particular challenges filling their calendars.

Average monthly revenue by property size in Rochester

Two-bedroom properties earn an average of $1,817 per month, more than double the $808 generated by one-bedroom listings. This stark difference reinforces that investors targeting Rochester should prioritize two-bedroom configurations to maximize monthly cash flow.

Average annual revenue by property size in Rochester

Annual revenue for two-bedroom units reaches $21,811, closely matching the market-wide average, while one-bedroom properties generate just $9,704. Given that two-bedrooms make up the majority of supply and account for the vast majority of revenue, they represent the strongest return potential in this market.

Most common amenities for Airbnb listings in Rochester

Parking (97%), kitchen (93%), and self check-in (93%) are near-universal among Rochester listings, establishing them as baseline guest expectations rather than differentiators. Amenities like pools (48%), gyms (45%), and BBQ grills (35%) are less common and could help a listing stand out in search results and command premium rates.

Short-Term Rental Regulations in Rochester

Understanding local STR regulations is essential before investing in Rochester. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Rochester, Michigan should verify whether the city requires an STR permit or business registration before listing. Local requirements can change, so checking directly with the City of Rochester and Oakland County is strongly recommended.

Key Restrictions

Common STR restrictions in Michigan communities may include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA rules that restrict or prohibit rentals. Investors should review any applicable zoning overlays and homeowner association covenants before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in Michigan are typically subject to state sales tax and may owe local accommodations or excise taxes. Many booking platforms collect and remit a portion of these taxes automatically, but hosts should confirm their full obligation with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rochester can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rochester's STR market is likely to remain modest in scale, with summer months continuing to drive the bulk of annual income. Based on the strong seasonal pattern—July revenues roughly 2.5 times those of February—investors should plan for meaningful cash-flow variability throughout the year. ADR may see incremental growth in the 1–3% range if the limited supply holds steady, but occupancy improvements will depend on local demand drivers strengthening. Investors who can capture peak-season bookings efficiently and minimize vacancy during winter months will be best positioned."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rochester, MI

What is the average Airbnb occupancy rate in Rochester?

The average Airbnb occupancy rate in Rochester, MI is currently 32%, which falls below the Michigan state average of 42%. Occupancy varies by property size, with two-bedroom listings averaging 35% compared to 23% for one-bedroom units. Seasonal demand swings significantly, so hosts who optimize pricing and minimum stays can improve their individual occupancy above the market average.

How much do Airbnb hosts make in Rochester?

On average, Airbnb hosts in Rochester earn approximately $1,803 per month or $21,642 per year based on trailing 12-month data. Two-bedroom properties lead the market at roughly $21,811 annually, while one-bedroom listings average about $9,704 per year. Actual earnings depend on factors like property quality, pricing strategy, and how effectively hosts capture peak-season bookings from May through September.

Is Rochester a good market for Airbnb investment?

Rochester is a niche STR market with limited competition—just 29 active listings—which can benefit well-differentiated properties. However, below-average occupancy (32%) and modest annual revenue ($21,642) mean it's best suited for investors with lower acquisition costs or those using the property for flexible personal use alongside rentals. Two-bedroom properties offer the strongest return profile, and investors should account for significant seasonal revenue swings when modeling cash flow.

What is the average daily rate (ADR) for Airbnb in Rochester?

The current average daily rate in Rochester is $159, compared to a Michigan state average of $350. By property size, one-bedroom units average $94 per night while two-bedroom listings average $112. The lower ADR relative to the state reflects Rochester's suburban positioning and smaller property sizes rather than a lack of demand quality.

Are short-term rentals legal in Rochester?

Short-term rentals may be subject to local regulations in Rochester, MI, including potential permit or registration requirements. Michigan does not have a statewide ban on STRs, but individual municipalities can set their own rules. Prospective hosts should check with the City of Rochester for the latest requirements on permits, zoning, and any operational restrictions before listing a property.

When is peak season for Airbnb in Rochester?

Peak season in Rochester runs from May through September, with July delivering the highest average monthly revenue at $2,646. August follows closely at $2,480, and June rounds out the top three at $2,289. The slowest months are January and February, when average revenue drops to roughly $1,094 and $956 respectively—about 36–40% of peak-month earnings.

How many Airbnbs are there in Rochester?

As of April 2026, there are 29 active Airbnb listings in Rochester, MI. The supply is concentrated in smaller properties, with 15 two-bedroom listings and 6 one-bedroom listings making up the reported inventory. This small market size means individual property performance can vary more widely than in larger, more liquid STR markets.

How is Airbnb revenue calculated in Rochester?

The annual and monthly revenue figures for Rochester are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rochester, MI market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Supply distribution and performance breakdowns by property size
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.