Rochester, MN Airbnb Market Data, Statistics, and Occupancy Rates

Rochester Short-Term Rental Market Overview

Rochester, MN stands out as an STR market driven largely by Mayo Clinic's steady stream of patients, caregivers, and medical professionals — a demand source that few leisure-dependent markets can match. With an average occupancy rate of 48% (well above the 40% state average) and an ROI score of 67 out of 100, the market offers an attractive entry point where revenue-to-price fundamentals and demand stability align. The average annual revenue of $26,004 against average home values of $513,667 gives investors a workable yield profile, particularly for larger properties that command meaningful premiums.

Key Market Statistics

According to Rabbu market data, the Rochester short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rochester

Rochester's medical-travel economy and above-average occupancy create a defensible demand base that attracts STR investors seeking stability over pure seasonality.

Expert Market Assessment

"Rochester presents an attractive opportunity for STR investors who value demand consistency over headline-grabbing nightly rates. The market's 48% occupancy and $61 RevPAN reflect a steady booking cadence anchored by medical travel rather than seasonal tourism. Revenue peaks in July at $2,897 per month and bottoms in January at $1,501 — a roughly 2:1 spread that's manageable relative to vacation-heavy markets. The moderate listing count of 279 active properties and balanced supply/demand dynamics suggest room for well-operated newcomers, especially those targeting the underserved 5-bedroom segment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rochester

Average revenue by month in Rochester

Revenue peaks in July at $2,897 and dips to its lowest in January at $1,501, creating a roughly 93% spread between the best and weakest months. The summer surge from May through September represents the strongest earning window, while the relatively gentle winter decline suggests year-round demand keeps even off-peak months productive.

Active Airbnb listings by property size in Rochester

Two-bedroom listings lead supply with 84 active units, closely followed by 1-bedrooms (71) and 3-bedrooms (68), while 5-bedroom properties account for only 11 listings. The scarcity of larger homes — particularly 5-bedroom units — could represent an opportunity for investors, given the outsized revenue those properties generate.

Average daily rate (ADR) by property size in Rochester

ADR climbs steadily from $73 for 1-bedroom units to $308 for 5-bedroom properties, with the biggest jump occurring between 4-bedrooms ($174) and 5-bedrooms. The premium for larger properties is substantial, though investors should weigh it against higher acquisition and operating costs to determine where the best margin sits.

Average RevPAN by property size in Rochester

Five-bedroom properties deliver the highest RevPAN at $145, more than double the next-best segment (3-bedrooms at $75). Notably, 4-bedroom units see a slight dip to $71 RevPAN compared to 3-bedrooms, suggesting that 3-bedroom properties may offer a stronger efficiency-to-investment ratio in the mid-market tier.

Average occupancy rates by property size in Rochester

Two- and three-bedroom units share the highest occupancy at 51%, while 4-bedroom properties lag at 41%, the lowest among all sizes. One- and five-bedroom listings both sit at 47%, indicating that the smallest and largest units maintain comparable demand — though their revenue profiles differ dramatically.

Average monthly revenue by property size in Rochester

Monthly revenue scales from $1,280 for 1-bedroom listings up to $5,011 for 5-bedroom properties, with 3-bedrooms ($2,690) and 4-bedrooms ($2,929) clustered relatively close together. The jump from 4-bedroom to 5-bedroom monthly earnings — an increase of roughly $2,082 — is the most dramatic step-up across all sizes.

Average annual revenue by property size in Rochester

Five-bedroom properties lead annual revenue at $60,135, nearly double the $35,150 earned by 4-bedroom units and almost four times what 1-bedroom listings generate ($15,367). For investors seeking the strongest top-line potential, 5-bedroom properties clearly outperform, though limited supply (11 listings) means the data reflects a smaller sample.

Most common amenities for Airbnb listings in Rochester

Kitchens (99%), parking (95%), and washer/dryer (90–95%) are near-universal, signaling that guests in Rochester expect home-like convenience — likely driven by extended-stay medical travelers. A dedicated workspace appears in 74% of listings, reinforcing the importance of catering to guests who may be working remotely during longer visits.

Understanding Rochester's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rochester's ROI Score of 67 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and property values are reasonably aligned. The score is buoyed by above-average occupancy stability — a direct benefit of healthcare-driven demand — while revenue-to-price ratio, market growth, and supply/demand balance all rate as average. Investors should pair these metrics with hands-on regulatory research and property-level underwriting to confirm that a specific deal pencils out.

Short-Term Rental Regulations in Rochester

Understanding local STR regulations is essential before investing in Rochester. Here's the current regulatory landscape:

Permit Requirements

Rochester, Minnesota may require short-term rental operators to obtain a permit or register their property with the city before listing it. Investors should verify current requirements directly with the City of Rochester's planning or licensing department and check for any state-level Minnesota registration obligations.

Key Restrictions

Common restrictions in markets like Rochester can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, and parking mandates. HOA or condo association rules may impose additional limitations, so it's important to review any applicable covenants before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in Minnesota are generally subject to state sales tax and local lodging taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm whether Rochester imposes any additional city-level occupancy or tourism taxes and consult a tax professional for guidance on reporting obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rochester can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rochester's healthcare-anchored demand should keep occupancy rates stable in the 46–50% range, with summer months continuing to drive the strongest bookings. ADR may see modest upward pressure of 2–4% as supply growth remains measured and medical travel holds steady. Seasonal dips in January and February are expected to persist, but the relatively narrow revenue spread between peak and off-peak months suggests manageable cash-flow volatility. Investors acquiring larger properties (3+ bedrooms) are best positioned to capture above-average returns as group medical stays and family accommodations remain in demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rochester, MN

What is the average Airbnb occupancy rate in Rochester?

The average occupancy rate for Airbnb listings in Rochester, MN is currently 48%, which is notably higher than the 40% Minnesota state average. This above-average occupancy reflects the market's consistent demand drivers, particularly healthcare-related travel. Occupancy rates vary somewhat by property size, with 2- and 3-bedroom units leading at 51%, while 4-bedroom properties average around 41%.

How much do Airbnb hosts make in Rochester?

Airbnb hosts in Rochester earn an average of $2,167 per month, which translates to roughly $26,004 in annual revenue based on trailing 12-month performance. Earnings vary significantly by property size — 1-bedroom units average about $1,280 per month, while 5-bedroom properties can bring in approximately $5,011 monthly. Peak earning months are June through August, when monthly revenue climbs above $2,600.

Is Rochester a good market for Airbnb investment?

Rochester earns a Rabbu ROI Score of 67 out of 100, placing it in the "Attractive Opportunity" tier. The market benefits from above-average occupancy stability and a balanced supply/demand environment, supported by Mayo Clinic's year-round visitor traffic. While the average daily rate of $129 is modest compared to resort or metro markets, the consistent demand helps offset lower nightly pricing. Investors targeting larger properties may find the strongest return potential, with 3- to 5-bedroom units generating the highest annual revenue.

What is the average daily rate (ADR) for Airbnb in Rochester?

The average daily rate for Airbnb listings in Rochester is $129, which is significantly lower than the $429 Minnesota state average. ADR scales with property size: 1-bedroom units average $73 per night, 2-bedrooms sit at $116, 3-bedrooms at $147, 4-bedrooms at $174, and 5-bedroom properties command $308 per night. The lower ADR is offset by the market's above-average occupancy, resulting in a competitive RevPAN of $61.

Are short-term rentals legal in Rochester?

Short-term rentals do operate in Rochester, MN, with 279 active Airbnb listings currently in the market. However, specific permit requirements, zoning restrictions, and local ordinances can change, so investors should verify current regulations with the City of Rochester's planning or licensing office before purchasing or listing a property. It's also wise to check for any HOA restrictions and applicable Minnesota state requirements.

When is peak season for Airbnb in Rochester?

Peak season in Rochester runs from June through August, with July being the top-earning month at an average of $2,897 in revenue. The summer months consistently outperform, likely driven by a combination of favorable travel conditions and increased medical appointments. The slowest months are January ($1,501) and February ($1,533), though the spread between peak and off-peak is relatively moderate, indicating year-round demand support.

How many Airbnbs are there in Rochester?

Rochester currently has 279 active Airbnb listings. The supply is distributed fairly evenly among smaller sizes, with 84 two-bedroom units making up the largest segment, followed by 71 one-bedroom and 68 three-bedroom listings. Larger properties are less common — there are 39 four-bedroom and just 11 five-bedroom listings, which may present an opportunity for investors targeting that underserved niche.

How is Airbnb revenue calculated in Rochester?

The annual and monthly revenue figures for Rochester are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rochester, MN market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Popular amenity prevalence across active listings to benchmark guest expectations
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and may not capture very recent market shifts. Local regulations, tax requirements, and permit rules are subject to change — always verify with municipal authorities before investing.