Rochester, VT Airbnb Market Data, Statistics, and Occupancy Rates

Rochester Short-Term Rental Market Overview

Rochester, VT is a compact mountain-town market with just 37 active Airbnb listings, yet it delivers an average annual revenue of $41,185 per property — a figure that looks particularly compelling against average home values of $514,148. The above-average revenue-to-price ratio and pronounced seasonality driven by Vermont's ski season and summer recreation create distinct earning windows for well-positioned hosts. With limited supply and strong winter demand, this market rewards investors who understand its seasonal rhythm.

Key Market Statistics

According to Rabbu market data, the Rochester short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rochester

Rochester's favorable revenue-to-price ratio and limited supply make it an appealing option for investors seeking yield in a Vermont mountain-recreation market.

Expert Market Assessment

"Rochester presents an attractive opportunity for STR investors willing to navigate a sharply seasonal revenue curve. Peak months — February at $6,264 and January at $5,010 — deliver outsized returns driven by ski-season demand, while the summer rebound through July and August ($3,735–$4,065) adds a secondary earning window. The off-season trough in April ($1,222) is the trade-off, but the market's above-average growth trend and limited 37-listing supply cushion against oversaturation. Investors who price strategically around foliage season in October ($3,595) and the winter holidays can maximize this market's potential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rochester

Average revenue by month in Rochester

Rochester's revenue profile is unmistakably seasonal — February leads at $6,264, roughly five times the April low of $1,222, with a secondary summer bump peaking in August at $4,065. Investors should expect winter months (December through February) to generate the bulk of annual income, making cash-flow planning essential for the quieter spring shoulder season.

Active Airbnb listings by property size in Rochester

Three-bedroom properties dominate Rochester's supply with 15 of the 37 active listings, while 1-bedroom and 2-bedroom units are each limited to just 5 listings. The relatively thin inventory at smaller bedroom counts could represent an opportunity for investors targeting couples or solo travelers, though larger homes clearly drive more of the market's revenue.

Average daily rate (ADR) by property size in Rochester

ADR nearly doubles from 1-bedroom listings at $199 to 3-bedroom properties at $375, and 4-bedroom homes command $426 per night. The steepest jump occurs between 2-bedroom ($224) and 3-bedroom units, suggesting that the premium guests pay for group-sized accommodations is particularly strong in this market.

Average RevPAN by property size in Rochester

Revenue per available night climbs steadily with property size, from $84 for 1-bedroom units to $239 for 4-bedroom homes. The 4-bedroom tier delivers nearly three times the RevPAN of a 1-bedroom, indicating that larger properties capture both higher nightly rates and relatively strong occupancy in Rochester.

Average occupancy rates by property size in Rochester

Two-bedroom units lead occupancy at 59%, followed by 4-bedroom properties at 56%, while 1-bedroom listings trail at 42%. The relatively lower occupancy for 1-bedrooms suggests that guest demand in Rochester skews toward group and family stays, making mid-to-large properties more reliable for consistent bookings.

Average monthly revenue by property size in Rochester

Four-bedroom properties top the monthly revenue chart at $4,078, roughly double the $2,010 earned by 1-bedroom listings. The gap between 3-bedroom ($3,001) and 4-bedroom units is notable at over $1,000 per month, reinforcing that the extra bedroom meaningfully boosts earning power in this market.

Average annual revenue by property size in Rochester

Annual revenue ranges from $24,129 for 1-bedroom units to $48,942 for 4-bedroom homes, making the largest properties the clear top earners. For investors weighing acquisition cost against return, the 4-bedroom configuration offers the strongest annual revenue potential and should be evaluated against local purchase prices to assess overall yield.

Most common amenities for Airbnb listings in Rochester

Parking and a full kitchen are near-universal at 97%, reflecting the rural, self-catering nature of Rochester stays, while self check-in (92%) is now a baseline expectation. Outdoor-oriented amenities like patios (78%), backyards (76%), and BBQ grills (62%) dominate, signaling that guests come here for the Vermont outdoor experience — and hot tubs (22%) remain a potential differentiator for listings looking to stand out.

Understanding Rochester's ROI Score: 73/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rochester's ROI Score of 73 out of 100 places it in the "Attractive Opportunity" band, largely driven by an above-average revenue-to-price ratio — meaning the income potential looks strong relative to what you'd pay for a property here. Occupancy stability and supply/demand balance score at average levels, which is expected for a seasonal mountain market. Pairing this score with local regulatory research and a property-specific cash-flow analysis will give investors the clearest picture of whether Rochester fits their portfolio.

Short-Term Rental Regulations in Rochester

Understanding local STR regulations is essential before investing in Rochester. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rochester, Vermont may need to register their property or obtain a local permit before listing. Investors should verify current requirements with the Town of Rochester and the Vermont Department of Taxes, as regulations in small Vermont towns can evolve.

Key Restrictions

Common restrictions in Vermont STR markets include occupancy limits, noise ordinances, parking requirements, and potential minimum-stay rules. Homeowner association covenants, where applicable, may impose additional limitations on rental activity, so investors should review all applicable agreements before purchasing.

Tax Obligations

Vermont imposes a 9% meals and rooms tax on short-term rentals, which platforms like Airbnb typically collect and remit on behalf of hosts. Operators should confirm that all state and local tax obligations are met and maintain records for filing purposes.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rochester can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rochester's STR market is expected to maintain its seasonal cadence, with winter months (December–February) continuing to drive the lion's share of revenue. ADR could edge up 2–4% as Vermont's outdoor recreation economy strengthens, though occupancy is likely to hover around 48–54% annually given the market's inherent off-season softness in spring. Investors should plan cash reserves for the April–May dip, when monthly revenue drops below $1,700, while capitalizing on February peaks that can exceed $6,200. The above-average market growth trend suggests demand is still catching up to this small market's appeal."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rochester, VT

What is the average Airbnb occupancy rate in Rochester?

The average occupancy rate for Airbnb listings in Rochester, VT is currently 51%, which matches the Vermont state average. Occupancy varies by property size, with 2-bedroom units achieving the highest rate at 59% and 1-bedroom properties coming in lower at 42%. Seasonal demand shifts — particularly during ski season and summer — play a significant role in these figures.

How much do Airbnb hosts make in Rochester?

Airbnb hosts in Rochester earn an average of $3,432 per month, which translates to roughly $41,185 per year based on trailing 12-month data. Earnings vary considerably by property size: 4-bedroom homes lead at approximately $48,942 annually, while 1-bedroom units average around $24,129. Revenue is also highly seasonal, with February being the strongest month at over $6,264.

Is Rochester a good market for Airbnb investment?

Rochester scores 73 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio and above-average growth trend, balanced by average occupancy stability and supply/demand dynamics. Its small listing count of 37 means less competition, though the pronounced seasonal swings require careful financial planning for off-peak months.

What is the average daily rate (ADR) for Airbnb in Rochester?

The average daily rate in Rochester is $422, which is slightly below the Vermont state average of $452. ADR scales significantly with property size — 1-bedroom listings average $199 per night, while 4-bedroom properties command $426. This pricing structure reflects the premium guests are willing to pay for larger accommodations in this mountain-town setting.

Are short-term rentals legal in Rochester?

Short-term rentals operate in Rochester, VT, but hosts should verify local permitting requirements with the Town of Rochester and ensure compliance with Vermont's state-level regulations, including the 9% meals and rooms tax. Regulations can change, so prospective investors are encouraged to consult local authorities and legal counsel before purchasing a property for STR use.

When is peak season for Airbnb in Rochester?

Peak season in Rochester centers on the winter months, with February leading at $6,264 in average revenue, followed by January at $5,010 and December at $4,730. A secondary peak occurs in late summer, with August averaging $4,065. The slowest period is spring, particularly April at $1,222, reflecting the typical Vermont 'mud season' lull between ski and summer activity.

How many Airbnbs are there in Rochester?

Rochester currently has 37 active Airbnb listings. The supply is concentrated in 3-bedroom properties (15 listings), followed by 4-bedroom homes (8 listings), with 1-bedroom and 2-bedroom units each accounting for 5 listings. This compact market size means individual listings face relatively limited direct competition.

How is Airbnb revenue calculated in Rochester?

The annual and monthly revenue figures shown for Rochester are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks like February's ski demand and quieter periods like April's mud season. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rochester, VT market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 27, 2026 and may not capture very recent market shifts. Local regulations, tax requirements, and permit rules are subject to change — always verify with municipal and state authorities before investing.