Rock Hall, MD Airbnb Market Data, Statistics, and Occupancy Rates

Rock Hall Short-Term Rental Market Overview

Rock Hall, MD, is a small Chesapeake Bay waterfront community with a compact short-term rental market of just 32 active Airbnb listings. The market generates an average annual revenue of $34,677 per listing, driven by strong summer seasonality that peaks in July at $5,230 per month. With an average daily rate of $310 — slightly below Maryland's $368 state average — and occupancy at 32%, the market rewards investors who can capture peak-season demand while managing leaner winter months. Its ROI score of 52 out of 100 signals a competitive opportunity where selective deal sourcing matters.

Key Market Statistics

According to Rabbu market data, the Rock Hall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rock Hall

Investors are drawn to Rock Hall for its waterfront appeal and proximity to the greater Baltimore-Washington metro area, though seasonal demand concentration and a small listing pool require careful property selection.

Expert Market Assessment

"Rock Hall represents a moderately competitive STR opportunity best suited for investors comfortable with pronounced seasonality. Revenue swings dramatically — from a low of $1,023 in February to a high of $5,230 in July — meaning roughly 60% of annual income arrives between May and September. The ROI score's below-average occupancy stability and average revenue-to-price ratio reflect these dynamics, and the 32% annual occupancy underscores that this is not a year-round cash-flow play. That said, for an investor who can secure the right waterfront or amenity-rich property and price strategically during peak months, the concentrated summer demand offers meaningful upside."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rock Hall

Average revenue by month in Rock Hall

Rock Hall's revenue follows a sharp seasonal curve, peaking at $5,230 in July and bottoming out at $1,023 in February — a roughly 5:1 spread. The core earning window of May through September accounts for the majority of annual income, making off-season cost management critical for maintaining positive cash flow.

Active Airbnb listings by property size in Rock Hall

Supply is concentrated in 3-bedroom properties (12 listings) with a smaller cohort of 2-bedroom units (6 listings). The absence of 1-bedroom or 4+ bedroom listings in the data could signal either limited demand for those sizes or an underserved niche worth investigating.

Average daily rate (ADR) by property size in Rock Hall

ADR scales modestly from $229 for 2-bedroom units to $253 for 3-bedroom properties, a roughly 10% premium for the extra bedroom. The relatively narrow gap suggests that 2-bedroom listings can compete effectively on a per-night basis while carrying lower acquisition and operating costs.

Average RevPAN by property size in Rock Hall

Three-bedroom properties deliver a RevPAN of $60 compared to $47 for 2-bedroom listings, indicating that the larger units convert their rate advantage into meaningfully better revenue per available night. However, both figures remain modest relative to the daily rates, reflecting the market's overall low occupancy.

Average occupancy rates by property size in Rock Hall

Occupancy is low across the board, with 3-bedroom units filling 24% of available nights and 2-bedroom listings at 21%. These figures underscore the heavy seasonality of Rock Hall, where most bookings cluster in summer and both property types sit largely vacant during cooler months.

Average monthly revenue by property size in Rock Hall

Interestingly, 2-bedroom properties edge out 3-bedroom units in average monthly revenue at $2,807 versus $2,426, despite lower ADR and occupancy. This may reflect a smaller, higher-performing sample of 2-bedroom listings that are better positioned or more effectively managed.

Average annual revenue by property size in Rock Hall

On an annual basis, 2-bedroom listings generate approximately $33,694 while 3-bedroom properties bring in $29,117. Given that acquisition costs for smaller units are typically lower, 2-bedroom properties may offer a more favorable return profile in this particular market.

Most common amenities for Airbnb listings in Rock Hall

Parking is universal (100%) and kitchens near-universal (97%), while outdoor-focused amenities like BBQ grills (81%), backyards (75%), and outdoor furniture (69%) dominate — reflecting guest expectations for a leisurely Chesapeake Bay vacation experience. Waterfront and beach access appear in roughly 22% and 25% of listings respectively, positioning those properties for a potential premium.

Understanding Rock Hall's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rock Hall's ROI score of 52 out of 100 places it in the Competitive Opportunity tier, meaning investor interest is real but returns aren't guaranteed without careful property selection. The score reflects an average revenue-to-price ratio and average supply/demand balance, tempered by below-average occupancy stability driven by the market's pronounced seasonality. Investors should pair these insights with local regulatory research and a realistic pro forma that accounts for four to five slow months per year.

Short-Term Rental Regulations in Rock Hall

Understanding local STR regulations is essential before investing in Rock Hall. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rock Hall, Maryland, may be required to obtain a local business license or STR permit before listing a property. Investors should verify current registration requirements with the Town of Rock Hall and Kent County authorities before purchasing.

Key Restrictions

Common restrictions in Maryland's smaller municipalities can include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements for guests, and potential HOA covenants that limit or prohibit short-term rentals. Some communities also impose minimum-stay requirements or cap the total number of STR permits issued.

Tax Obligations

Maryland imposes a state sales and use tax as well as local lodging or occupancy taxes on short-term rentals. Platforms like Airbnb often collect and remit state-level taxes automatically, but operators should confirm that all county-level obligations are met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rock Hall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rock Hall's STR market is expected to maintain its heavily seasonal rhythm, with June through September accounting for the bulk of annual revenue. Active listings grew 131% year-over-year, suggesting rising investor interest that could tighten competition for bookings during shoulder months. ADR may hold steady or see modest 1–3% increases during peak season as demand for Chesapeake Bay getaways remains resilient, though occupancy in the 30–35% range is likely to persist given the market's off-season softness. Investors should plan for cash-flow variability and budget conservatively for the November-through-March stretch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rock Hall, MD

What is the average Airbnb occupancy rate in Rock Hall?

The average occupancy rate for Airbnb listings in Rock Hall is currently 32%, which sits slightly below the Maryland state average of 35%. This figure reflects the market's strong seasonal nature, with peak-season months pulling occupancy well above the annual average while winter months are considerably quieter.

How much do Airbnb hosts make in Rock Hall?

Airbnb hosts in Rock Hall earn an average of $2,889 per month, or approximately $34,677 annually, based on trailing 12-month performance data. Revenue is heavily concentrated in the summer months — July averages $5,230, while February drops to around $1,023. Individual results will vary based on property location, amenities, and pricing strategy.

Is Rock Hall a good market for Airbnb investment?

Rock Hall scores a 52 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market's waterfront appeal and summer tourism generate solid peak-season income, but below-average occupancy stability and high average home values ($752,762) mean investors need to source deals carefully to achieve strong returns. It's best suited for those who can tolerate seasonal cash-flow variation and capitalize on the May-through-September demand window.

What is the average daily rate (ADR) for Airbnb in Rock Hall?

The average daily rate across all active Airbnb listings in Rock Hall is $310, compared to the Maryland state average of $368. Broken down by property size, 2-bedroom listings average $229 per night while 3-bedroom properties command $253 per night.

Are short-term rentals legal in Rock Hall?

Short-term rentals generally operate in Rock Hall, MD, but local regulations may require permits, business licenses, or adherence to specific zoning rules. Investors should consult with the Town of Rock Hall and Kent County offices to confirm current requirements, as STR rules can change. Maryland also imposes sales and lodging taxes on short-term rental income.

When is peak season for Airbnb in Rock Hall?

Peak season in Rock Hall runs from June through August, with July leading at an average of $5,230 in monthly revenue. The broader high-demand window extends from May ($3,488) through September ($3,971). The slowest months are January through March, when monthly revenue drops below $1,400.

How many Airbnbs are there in Rock Hall?

As of April 2026, there are 32 active Airbnb listings in Rock Hall. The market saw 131% year-over-year growth in active listings, indicating a rapid increase in investor and host activity. The supply is concentrated in 2-bedroom (6 listings) and 3-bedroom (12 listings) properties.

How is Airbnb revenue calculated in Rock Hall?

The annual and monthly revenue figures shown for Rock Hall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary meaningfully based on property quality, pricing strategy, location, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Rock Hall and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property performance varies based on location, condition, pricing strategy, and management quality.