Rock Hill, SC Airbnb Market Data, Statistics, and Occupancy Rates

Rock Hill Short-Term Rental Market Overview

Rock Hill, SC presents a compact but accessible short-term rental market with 75 active Airbnb listings and an average annual revenue of $21,232 per property. At an average daily rate of $154—well below South Carolina's $358 state average—the market offers a lower price point that can appeal to budget-conscious travelers and investors alike. With average home values around $468,417 and a 168% year-over-year increase in listing activity, the market is clearly gaining attention from new hosts, though occupancy at 29% signals that demand hasn't yet caught up with this rapid supply growth.

Key Market Statistics

According to Rabbu market data, the Rock Hill short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rock Hill

Investors are drawn to Rock Hill's relatively affordable entry point and proximity to the Charlotte metro area, which creates a diverse potential guest base spanning business travelers, families, and weekend visitors.

Expert Market Assessment

"Rock Hill sits in the "Attractive Opportunity" tier with an ROI score of 55 out of 100, reflecting a market that has genuine upside but requires careful underwriting. Revenue relative to property prices is average, and occupancy stability holds steady without dramatic swings—though the 29% market-wide rate leaves room for improvement. Seasonality is moderate: July tops out at $2,290 per month while January dips to just $976, creating a roughly 2.3x spread between the best and worst months. Investors who target three-bedroom properties and optimize pricing during the June-through-October corridor are best positioned to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rock Hill

Average revenue by month in Rock Hill

Revenue in Rock Hill follows a clear seasonal curve, peaking in July at $2,290 and bottoming out in January at just $976—a spread of more than 2x. The strongest earning corridor stretches from June through October, with every month in that window exceeding $1,900, while the winter months from December through February represent the softest period for hosts.

Active Airbnb listings by property size in Rock Hill

One-bedroom listings dominate Rock Hill's supply at 29 units (39% of the market), followed by 2-bedrooms at 23 and 3-bedrooms at 18. The relatively balanced distribution means no single property size is dramatically underserved, though the smaller share of 3-bedroom listings paired with their stronger revenue metrics could represent an opportunity for investors willing to go larger.

Average daily rate (ADR) by property size in Rock Hill

ADR scales substantially with property size in Rock Hill, jumping from $99 for 1-bedroom units to $136 for 2-bedrooms and $208 for 3-bedrooms. The leap from 2 to 3 bedrooms adds $72 per night—a 53% premium—suggesting that guests are willing to pay meaningfully more for the added space and capacity.

Average RevPAN by property size in Rock Hill

Three-bedroom properties deliver the strongest RevPAN at $68 per available night, nearly triple the $26 earned by 1-bedroom units and well above the $37 for 2-bedrooms. This gap underscores that larger properties in Rock Hill don't just charge more per night—they also convert that pricing into materially better per-night revenue after accounting for occupancy.

Average occupancy rates by property size in Rock Hill

Occupancy rates are relatively flat across 1- and 2-bedroom properties at 27%, while 3-bedroom listings outperform at 33%. This suggests larger homes attract more consistent bookings, possibly from families or groups, making them slightly more reliable from a cash-flow perspective.

Average monthly revenue by property size in Rock Hill

Monthly revenue climbs steadily with size: 1-bedroom listings average $1,162, 2-bedrooms earn $1,773, and 3-bedroom properties lead at $2,228. The jump from a 1-bedroom to a 3-bedroom nearly doubles monthly income, which can make a significant difference in covering mortgage and operating costs.

Average annual revenue by property size in Rock Hill

On an annual basis, 3-bedroom properties generate $26,738—roughly 92% more than the $13,955 earned by 1-bedroom units and about 26% more than 2-bedrooms at $21,283. For investors optimizing total return, the 3-bedroom segment offers the clearest revenue advantage in this market.

Most common amenities for Airbnb listings in Rock Hill

Parking and kitchen access are near-universal at 96% of listings, while self check-in (85%), washer (83%), and dryer (80%) round out the top five—signaling that guests in Rock Hill expect a home-like, self-sufficient experience. Differentiating amenities like hot tubs (5%) and lake access (8%) are rare, presenting potential opportunities for hosts looking to stand out and command a premium.

Understanding Rock Hill's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rock Hill's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property prices is average and occupancy stability holds at a steady—if unspectacular—level. The below-average market growth trend is the most notable drag on the score, suggesting that while demand exists, it hasn't been accelerating as quickly as supply. Investors should pair this data with local regulatory research and property-level underwriting to determine whether individual deals pencil out in this evolving market.

Short-Term Rental Regulations in Rock Hill

Understanding local STR regulations is essential before investing in Rock Hill. Here's the current regulatory landscape:

Permit Requirements

Rock Hill, South Carolina may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements directly with the City of Rock Hill and York County, as local rules can change with relatively little notice.

Key Restrictions

Common restrictions in South Carolina STR markets include occupancy limits, noise ordinances, parking requirements, and potential HOA restrictions that can prohibit or limit short-term rentals in certain subdivisions. Some jurisdictions also impose minimum stay requirements or cap the number of permits issued, so reviewing neighborhood-level rules before purchasing is essential.

Tax Obligations

Short-term rental hosts in South Carolina are generally subject to state and local accommodations taxes, which may include sales tax and a tourism-related surcharge. Many platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the South Carolina Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rock Hill can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rock Hill's STR performance will likely hinge on whether demand can keep pace with the surge in new listings. Occupancy rates may hover in the 27–33% range unless the market attracts stronger tourism or event-driven traffic. ADR could see modest increases of 1–3% as hosts refine pricing strategies, but investors should plan conservatively around current revenue levels rather than banking on rapid appreciation. Seasonality data suggests summer months (June–August) and October will remain the revenue anchors, while January represents a clear soft spot."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rock Hill, SC

What is the average Airbnb occupancy rate in Rock Hill?

The average occupancy rate for Airbnb listings in Rock Hill is currently 29%, which falls below the South Carolina state average of 38%. Occupancy varies by property size, with 3-bedroom units performing best at 33%, while 1- and 2-bedroom properties average 27%. These figures reflect trailing performance across active listings and can shift with seasonal demand and local events.

How much do Airbnb hosts make in Rock Hill?

On average, Airbnb hosts in Rock Hill earn approximately $1,769 per month or $21,232 per year based on trailing 12-month booking data. Revenue scales meaningfully with property size: 1-bedroom listings average $13,955 annually, 2-bedrooms bring in around $21,283, and 3-bedroom properties lead at $26,738 per year. Individual results will vary depending on property quality, location, pricing strategy, and how effectively hosts manage their listings.

Is Rock Hill a good market for Airbnb investment?

Rock Hill scores 55 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market offers a reasonable revenue-to-price ratio with average home values around $468,417 and average annual revenue of $21,232. While occupancy and market growth trends are moderate, the proximity to Charlotte and relatively affordable entry point make it worth evaluating—especially for investors focused on larger property types that generate higher per-night revenue.

What is the average daily rate (ADR) for Airbnb in Rock Hill?

The average daily rate across all active Airbnb listings in Rock Hill is $154, significantly below the South Carolina state average of $358. ADR increases with property size: 1-bedroom units average $99 per night, 2-bedrooms come in at $136, and 3-bedroom properties command $208 per night. This lower ADR reflects the market's positioning as an affordable alternative to nearby resort or metro destinations.

Are short-term rentals legal in Rock Hill?

Short-term rentals are generally permitted in Rock Hill, South Carolina, though operators may need to obtain a local business license or STR permit. Regulations can vary by neighborhood and may be subject to HOA restrictions. We recommend checking directly with the City of Rock Hill and York County for the most up-to-date requirements before purchasing or listing a property.

When is peak season for Airbnb in Rock Hill?

Peak season in Rock Hill runs from June through October, with July delivering the highest average monthly revenue at $2,290. Summer months benefit from vacation travel, and October stays strong at $1,990. The slowest month is January, when average revenue drops to $976—roughly 43% of the July peak. Understanding this seasonal pattern is key to setting realistic cash-flow expectations.

How many Airbnbs are there in Rock Hill?

As of April 2026, there are 75 active Airbnb listings in Rock Hill. The market has seen significant growth, with a 168% year-over-year increase in active listings. Supply is spread across 1-bedroom (29 listings), 2-bedroom (23 listings), and 3-bedroom (18 listings) properties, making it a relatively small but rapidly expanding market.

How is Airbnb revenue calculated in Rock Hill?

The annual and monthly revenue figures for Rock Hill are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks (like July at $2,290) and slower periods (like January at $976). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Supply growth and popular amenity data for competitive analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date indicated; current performance may differ. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.