Rockbridge, OH Airbnb Market Data, Statistics, and Occupancy Rates

Rockbridge Short-Term Rental Market Overview

Rockbridge, OH stands out as a cabin-country getaway market in Ohio's Hocking Hills region, where average daily rates of $345 run well above the $250 state average and annual revenue averages $58,718 per listing. With 174 active Airbnb listings, an above-average revenue-to-price ratio, and strong occupancy stability, the market offers an appealing combination of premium nightly rates and nature-driven leisure demand. Hot tub-equipped cabins dominate the supply, signaling a guest base willing to pay for experiential stays.

Key Market Statistics

According to Rabbu market data, the Rockbridge short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rockbridge

Rockbridge appeals to investors because of its premium ADR, above-average revenue relative to property prices, and reliable leisure demand fueled by the Hocking Hills tourism corridor.

Expert Market Assessment

"Rockbridge presents an attractive opportunity for STR investors who understand its seasonal rhythm. Revenue peaks sharply in July ($7,291) and August ($7,034), with a meaningful dip during the winter months—January drops to roughly $2,926—creating a spread of nearly $4,400 between peak and trough. Larger properties deliver outsized returns: 6+ bedroom listings average $160,171 annually, more than four times what 1-bedroom units produce. The market's above-average revenue-to-price ratio and occupancy stability help offset the below-average supply/demand balance, but investors should be mindful that rapid listing growth could tighten competition, particularly for smaller properties with less differentiation."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rockbridge

Average revenue by month in Rockbridge

Rockbridge shows pronounced seasonality, with July ($7,291) and August ($7,034) delivering peak revenue and January ($2,926) marking the low point—a spread of roughly $4,365. Shoulder months like October ($5,825) and March ($5,024) provide meaningful secondary peaks, likely driven by fall foliage and spring break travel.

Active Airbnb listings by property size in Rockbridge

Supply is concentrated in the 1- to 3-bedroom range (118 of 174 listings), with 3-bedrooms slightly leading at 42 units. Larger formats—especially 4-bedroom (19 listings) and 6+ bedroom (12 listings)—are notably underrepresented, which could signal an opportunity given their significantly higher revenue potential.

Average daily rate (ADR) by property size in Rockbridge

ADR scales steeply with size, from $208 for 1-bedroom properties to $764 for 6+ bedroom listings. The sharpest jump occurs between 3-bedroom ($289) and 4-bedroom ($428) properties, suggesting a premium threshold where group-oriented amenities and space command substantially higher nightly pricing.

Average RevPAN by property size in Rockbridge

Revenue per available night follows a clear upward curve with property size: 6+ bedroom listings lead at $206 RevPAN, nearly 3.4 times the $61 earned by 1-bedroom units. The 4-bedroom ($113) and 5-bedroom ($150) segments also stand out as strong performers relative to smaller configurations, making mid-to-large properties the most efficient revenue generators.

Average occupancy rates by property size in Rockbridge

Occupancy rates remain relatively compressed across property sizes, ranging from 19% for 3-bedroom listings to 30% for 1-bedroom units. Interestingly, larger properties (4–5 bedrooms at 27–29%) fill nearly as often as studios and 1-bedrooms, meaning their dramatically higher ADRs translate directly into superior revenue without a meaningful occupancy penalty.

Average monthly revenue by property size in Rockbridge

Monthly revenue increases substantially with size: 6+ bedroom properties average $13,347 per month, more than four times the $3,228 earned by 1-bedroom units. Even the jump from 3-bedroom ($4,156) to 4-bedroom ($6,141) represents a roughly 48% revenue increase, highlighting the outsized returns available to investors willing to operate larger properties.

Average annual revenue by property size in Rockbridge

Annual revenue ranges from $38,744 for 1-bedroom listings to $160,171 for 6+ bedroom properties, with 5-bedroom units crossing the $100,000 threshold at $100,019. Investors targeting larger group-capable cabins stand to generate the strongest gross returns, though acquisition and operating costs should be weighed against these higher revenue figures.

Most common amenities for Airbnb listings in Rockbridge

Kitchens (99%), parking (98%), and hot tubs (96%) are near-universal in this market, reflecting strong guest expectations for self-sufficient cabin stays. Outdoor amenities like furniture (83%), BBQ grills (72%), and patios (58%) further define the experience, while lake access (15%) and pools (9%) remain differentiators that could help properties stand out in an increasingly competitive field.

Understanding Rockbridge's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI Score of 68 out of 100, Rockbridge falls into the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability—meaning the market generates healthy income relative to property costs and maintains reasonably consistent booking patterns. The below-average supply/demand balance, largely a result of 110% year-over-year listing growth, is the primary factor tempering the score. Investors should pair these metrics with local regulatory research and focus on property types—particularly larger cabins—where competition is thinner and per-night revenue is significantly higher.

Short-Term Rental Regulations in Rockbridge

Understanding local STR regulations is essential before investing in Rockbridge. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rockbridge, Ohio may need to register or obtain a permit at the local or county level, and the state of Ohio requires vendors to collect applicable lodging taxes. Investors should verify current permit and registration requirements directly with Hocking County and any applicable township authorities before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in this area include occupancy limits, minimum stay requirements, noise ordinances, parking capacity rules, and HOA or deed restrictions on specific parcels. Investors are encouraged to review local zoning codes and any homeowner association covenants, as these can vary significantly from one property to the next.

Tax Obligations

Ohio imposes a state lodging tax on short-term rentals, and Hocking County may levy an additional county lodging or bed tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with the Ohio Department of Taxation and the local tax authority.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rockbridge can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rockbridge is expected to maintain its seasonal revenue cycle, with summer peaks in July and August likely driving monthly averages above $7,000 and shoulder months stabilizing in the $4,000–$5,500 range. ADR could see modest 2–4% growth as the Hocking Hills area continues attracting weekend and holiday travelers from Columbus and other Ohio metros. However, with year-over-year listing growth at 110%, investors should watch supply-demand balance closely—an influx of new inventory could pressure occupancy rates, which currently sit at 26% versus the 34% state average. Properties that differentiate through amenities like hot tubs, lake access, or larger group capacity are best positioned to sustain stronger bookings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rockbridge, OH

What is the average Airbnb occupancy rate in Rockbridge?

The average Airbnb occupancy rate in Rockbridge is currently 26%, which falls below the Ohio state average of 34%. Occupancy varies by property size, with 1-bedroom units leading at 30% and 3-bedroom listings at 19%. The lower overall occupancy reflects the leisure-driven, weekend-heavy nature of the market rather than a lack of demand—premium ADRs compensate significantly, keeping revenue competitive.

How much do Airbnb hosts make in Rockbridge?

Airbnb hosts in Rockbridge earn an average of $4,893 per month, which translates to roughly $58,718 per year based on trailing 12-month performance. Earnings vary widely by property size: 1-bedroom listings average about $38,744 annually, while 6+ bedroom properties can bring in around $160,171. Revenue peaks during the summer months, with July averaging $7,291 per listing.

Is Rockbridge a good market for Airbnb investment?

Rockbridge scores a 68 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and occupancy stability, which help offset a below-average supply/demand balance. Investors targeting larger cabin-style properties with hot tubs and outdoor amenities tend to see the strongest returns, though rapid listing growth warrants monitoring competition closely.

What is the average daily rate (ADR) for Airbnb in Rockbridge?

The average daily rate for Airbnb listings in Rockbridge is $345, well above the $250 Ohio state average. ADR scales significantly with property size—from $208 for 1-bedroom units up to $764 for 6+ bedroom properties. This premium pricing reflects the experiential cabin and retreat character of the Hocking Hills area.

Are short-term rentals legal in Rockbridge?

Short-term rentals are currently operated in Rockbridge with 174 active Airbnb listings in the market. However, regulations can change, and operators may need permits or registrations at the local or county level. It's important to verify current rules with Hocking County and applicable local authorities, as well as check for any HOA or deed restrictions on specific properties you're considering.

When is peak season for Airbnb in Rockbridge?

Peak season in Rockbridge runs from June through August, with July topping the charts at an average monthly revenue of $7,291 and August close behind at $7,034. October also performs well at $5,825, likely driven by fall foliage tourism in the Hocking Hills area. The slowest months are January ($2,926) and February ($3,279), making winter the clear off-season.

How many Airbnbs are there in Rockbridge?

There are currently 174 active Airbnb listings in Rockbridge as of April 2026. The supply is fairly distributed across property sizes, with 3-bedroom (42 listings), 2-bedroom (41 listings), and 1-bedroom (35 listings) properties making up the bulk of the market. Year-over-year listing growth has been significant at 110%, indicating strong investor interest in this area.

How is Airbnb revenue calculated in Rockbridge?

The annual and monthly revenue figures shown for Rockbridge are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like July's $7,291) and slower months (like January's $2,926) because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rockbridge, OH market
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of April 2026; actual results may vary based on property quality, pricing strategy, and management. Local regulations governing short-term rentals may change; investors should independently verify permit requirements and tax obligations before purchasing.