Rockland, ME Airbnb Market Data, Statistics, and Occupancy Rates

Rockland Short-Term Rental Market Overview

Rockland, ME stands out as a compact coastal market with just 17 active Airbnb listings and a striking average daily rate of $481—well above the $415 Maine state average. Revenue is heavily seasonal, with summer months driving the bulk of annual income, but an above-average revenue-to-price ratio and favorable supply/demand balance give this small market genuine appeal for investors willing to ride the seasonal curve. With average annual revenue of $32,963 against home values around $491,858, Rockland rewards operators who maximize the lucrative June–September window.

Key Market Statistics

According to Rabbu market data, the Rockland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rockland

Rockland's tight supply of just 17 active listings, above-average ADR, and favorable revenue-to-price ratio create an appealing entry point for investors targeting Maine's midcoast tourism corridor.

Expert Market Assessment

"Rockland presents an attractive but seasonally concentrated opportunity. The ROI score of 66 out of 100 reflects above-average revenue-to-price dynamics and a supply/demand balance that favors hosts, tempered by average occupancy stability and below-average market growth trend. Monthly revenue swings dramatically—from roughly $699 in January to $7,902 in August—so cash-flow planning needs to account for a quiet winter. Investors who price aggressively during the June–October corridor and keep fixed costs manageable through the off-season can capitalize on the market's premium daily rates and limited competition."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rockland

Average revenue by month in Rockland

Rockland's revenue is sharply seasonal: August leads at $7,902 and July follows at $6,930, while January bottoms out at just $699—an 11x spread between peak and trough. This extreme swing underscores the importance of maximizing summer pricing and managing expenses through the quieter winter months.

Active Airbnb listings by property size in Rockland

All reportable active listings in Rockland are 2-bedroom properties, with 6 currently on the market. This concentration could signal an opportunity for investors willing to offer different configurations—such as studios, 1-bedroom, or larger 3+ bedroom homes—to capture underserved demand segments.

Average daily rate (ADR) by property size in Rockland

Two-bedroom properties in Rockland command a robust $1,084 average daily rate, significantly above the market-wide ADR of $481. With only one property size represented in the data, investors considering alternative bedroom counts will want to monitor emerging rate benchmarks as the market evolves.

Average RevPAN by property size in Rockland

Two-bedroom listings generate a RevPAN of $314, reflecting the combination of high nightly rates and the market's lower overall occupancy. This figure still represents solid per-night earning potential for a coastal Maine market with limited supply.

Average occupancy rates by property size in Rockland

Two-bedroom properties average 29% occupancy, falling below the market-wide 37% average—likely because premium-priced listings attract fewer but higher-value bookings. Investors should anticipate that many nights will go unbooked, especially outside the summer corridor, and price accordingly to maximize revenue on occupied nights.

Average monthly revenue by property size in Rockland

Two-bedroom listings average $7,305 per month, which is notably higher than the market-wide monthly average of $2,746, reflecting the premium rates these properties command during peak season. This figure likely skews toward summer performance when 2-bedroom coastal properties are in highest demand.

Average annual revenue by property size in Rockland

At $87,669 in average annual revenue, 2-bedroom properties substantially outperform the overall market average of $32,963. Against an average home value of $491,858, this suggests a gross yield of roughly 17.8%—an attractive ratio for investors focused on revenue-to-price performance.

Most common amenities for Airbnb listings in Rockland

Parking is universal across Rockland's listings at 100%, and kitchens appear in 88%, reflecting guest expectations for self-catering vacation stays. Outdoor features like backyards (65%), patios (59%), and BBQ grills (35%) are common, signaling that guests value outdoor living space—a differentiator investors should prioritize when outfitting properties.

Understanding Rockland's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rockland's ROI score of 66 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a supply/demand balance that favors hosts in this tight 17-listing market. Occupancy stability rates as average, and market growth trend scores below average, suggesting that while current economics are favorable, the trajectory may moderate as new supply enters. Investors should pair these metrics with thorough local regulatory research and conservative off-season budgeting to build a realistic investment case.

Short-Term Rental Regulations in Rockland

Understanding local STR regulations is essential before investing in Rockland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rockland, Maine may be required to obtain a local permit or register their property with the city before listing. Investors should verify current requirements directly with Rockland's code enforcement office and the State of Maine.

Key Restrictions

Common restrictions in similar Maine coastal communities include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional limitations, and some municipalities cap the total number of STR permits, so prospective hosts should confirm all applicable rules before purchasing.

Tax Obligations

Maine imposes a lodging tax on short-term rentals, and operators may also owe local or county-level assessments. Major booking platforms typically collect and remit state lodging taxes on behalf of hosts, but investors should confirm their full tax obligations with a local accountant or the Maine Revenue Services.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rockland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rockland's summer peak should remain the primary revenue engine, with July and August alone historically accounting for nearly half of annual income. ADR is likely to hold steady or edge up 1–3% given the market's limited supply and strong coastal tourism demand, though occupancy during shoulder and winter months may stay in the low-to-mid 30% range. Investors should plan conservatively around the pronounced seasonality, budgeting for several softer months offset by robust summer earnings. The 180% year-over-year growth in active listings signals rising investor interest, which could moderate returns if supply continues to expand without a proportional increase in demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rockland, ME

What is the average Airbnb occupancy rate in Rockland?

The average occupancy rate for Airbnb listings in Rockland is currently 37%, which falls below the Maine state average of 55%. This reflects the market's pronounced seasonality—summer months see much higher occupancy while winter bookings are sparse. Investors should factor in several lower-occupancy months when projecting cash flow.

How much do Airbnb hosts make in Rockland?

Based on the trailing 12 months of booking data, Airbnb hosts in Rockland earn an average of $2,746 per month and approximately $32,963 per year. However, revenue varies dramatically by season: August tops the calendar at around $7,902 on average, while January dips to roughly $699. Individual results depend on property quality, pricing strategy, and operational management.

Is Rockland a good market for Airbnb investment?

Rockland scores a 66 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' tier. The market benefits from an above-average revenue-to-price ratio and a favorable supply/demand balance with only 17 active listings. The main considerations are its seasonal revenue profile and below-average market growth trend, so investors should be comfortable with a summer-weighted income model.

What is the average daily rate (ADR) for Airbnb in Rockland?

The average daily rate in Rockland is $481, which is roughly 16% higher than the Maine state average of $415. This premium reflects the appeal of Rockland's coastal setting and limited inventory. Two-bedroom properties—the dominant listing type—command an even higher ADR of $1,084.

Are short-term rentals legal in Rockland?

Short-term rentals do operate in Rockland, ME, but local and state regulations may apply, including permit or registration requirements, occupancy limits, and tax obligations. Regulations can change, so investors should verify the latest rules with Rockland's city offices and the State of Maine before purchasing or listing a property.

When is peak season for Airbnb in Rockland?

Peak season in Rockland runs from June through September, with July and August generating the highest revenue. August is the single strongest month at an average of $7,902, followed by July at $6,930. Shoulder months like October ($2,998) and May ($1,840) still produce meaningful income, while the winter months from December through March are considerably quieter.

How many Airbnbs are there in Rockland?

As of April 2026, there are 17 active Airbnb listings in Rockland. The market has seen significant year-over-year growth of 180% in listing count, though the total supply remains quite small. This limited inventory helps support premium nightly rates and reduces direct competition among hosts.

How is Airbnb revenue calculated in Rockland?

The annual and monthly revenue figures for Rockland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rockland, ME market
• Occupancy rates and average daily rate trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data compiled from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements may change; investors should verify current rules with Rockland city officials and the State of Maine. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.