Rocklin, CA Airbnb Market Data, Statistics, and Occupancy Rates

Rocklin Short-Term Rental Market Overview

Rocklin, CA is a compact short-term rental market with just 20 active Airbnb listings, offering a niche entry point for investors willing to navigate lower occupancy in exchange for limited competition. The market-wide average daily rate of $209 sits well below California's $551 state average, while occupancy runs at 35% compared to the 43% statewide benchmark. Average annual revenue comes in at $35,154 per listing, driven by pronounced summer peaks that push monthly earnings above $4,800 in July. For investors who can optimize pricing and capture seasonal demand effectively, Rocklin's low supply environment presents an opportunity to carve out market share in the Sacramento-area suburbs.

Key Market Statistics

According to Rabbu market data, the Rocklin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Rocklin

Investors consider Rocklin for its extremely limited supply environment and proximity to Sacramento-area demand drivers, which may allow well-positioned listings to capture outsized market share.

Expert Market Assessment

"Rocklin presents a moderate, niche opportunity for STR investors comfortable with seasonal revenue variability and a smaller market footprint. The 20-listing supply base means individual operators can influence local dynamics, but the 35% occupancy rate signals that demand isn't yet robust enough to sustain consistently high fill rates year-round. Revenue concentration in summer — July and August alone account for roughly 27% of annual income — means cash-flow planning must account for quieter stretches in April, May, and October. Investors who can keep costs lean and maximize summer pricing while building a repeat-guest base for shoulder months stand the best chance of solid returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rocklin

Average revenue by month in Rocklin

Rocklin's revenue cycle shows pronounced seasonality, with July ($4,875) and August ($4,561) delivering the strongest months and October ($1,315) marking the low point — a spread of more than 3.5x between peak and trough. A secondary winter bump in January ($3,773) and December ($3,631) helps balance cash flow, but investors should budget for lean spring and fall stretches.

Active Airbnb listings by property size in Rocklin

The only property size with reported listing data is one-bedroom units, accounting for 8 of Rocklin's 20 active listings. The remaining 12 listings span other bedroom counts not individually broken out, potentially signaling an opportunity for investors to target underserved multi-bedroom configurations.

Average daily rate (ADR) by property size in Rocklin

One-bedroom listings in Rocklin average an ADR of just $81, well below the market-wide $209 average. This gap suggests that larger properties command significantly higher nightly rates, and investors targeting higher ADR should consider properties with more bedrooms.

Average RevPAN by property size in Rocklin

One-bedroom units deliver a RevPAN of $29, reflecting their lower ADR and moderate 37% occupancy. Given the market-wide RevPAN of $72, larger property configurations appear to generate substantially more revenue per available night.

Average occupancy rates by property size in Rocklin

One-bedroom listings in Rocklin maintain a 37% occupancy rate, slightly above the market-wide 35% average. This modest edge suggests smaller units attract marginally more consistent bookings, though neither segment achieves high fill rates by California standards.

Average monthly revenue by property size in Rocklin

One-bedroom properties earn an average of $921 per month, roughly one-third of the market-wide $2,929 monthly average. Investors seeking stronger monthly cash flow should look beyond one-bedroom units toward larger properties that capture the bulk of Rocklin's revenue.

Average annual revenue by property size in Rocklin

At $11,058 annually, one-bedroom listings generate less than a third of the $35,154 market-wide average annual revenue. Larger properties clearly drive the lion's share of earnings in Rocklin, making multi-bedroom investments the more compelling revenue play.

Most common amenities for Airbnb listings in Rocklin

Kitchen and parking lead at 95% prevalence, followed closely by self check-in and washer at 90% — signaling that guests in Rocklin expect home-like convenience and flexibility. Workspace availability at 85% points to remote-work and business traveler demand, while premium features like hot tubs (25%) and pools (20%) remain differentiators rather than baseline expectations.

Short-Term Rental Regulations in Rocklin

Understanding local STR regulations is essential before investing in Rocklin. Here's the current regulatory landscape:

Permit Requirements

The City of Rocklin and the State of California may require short-term rental operators to obtain permits, register their property, or secure a business license before hosting guests. Investors should verify current requirements directly with Rocklin's planning department and the California Department of Tax and Fee Administration.

Key Restrictions

Common STR restrictions in California communities can include occupancy limits, minimum night stays, noise and nuisance ordinances, parking requirements, and caps on the number of permits issued. HOA rules may also apply and can be more restrictive than city regulations, so prospective hosts should review any applicable CC&Rs before purchasing.

Tax Obligations

Short-term rental hosts in California are generally subject to transient occupancy taxes, and in some cases additional state and local tourism assessments. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with Rocklin and Placer County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rocklin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rocklin's STR market is likely to remain a small, seasonally driven opportunity. Given the strong July–August revenue peaks and softer spring and fall months, investors should plan for monthly revenue swings ranging from roughly $1,300 to nearly $4,900. Occupancy may trend slightly upward if supply stays constrained at current levels, though we estimate rates will hover in the 33–38% range absent major demand catalysts. ADR could see modest improvement of 2–4% if hosts differentiate through amenities and target longer-stay guests during off-peak periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rocklin, CA

What is the average Airbnb occupancy rate in Rocklin?

The average Airbnb occupancy rate in Rocklin is currently 35%, which falls below California's 43% statewide average. This lower rate reflects the market's seasonal demand patterns and limited visitor volume compared to larger California destinations, though individual hosts with strong listings and pricing strategies may outperform the average.

How much do Airbnb hosts make in Rocklin?

Based on trailing 12-month booking data, Airbnb hosts in Rocklin earn an average of $2,929 per month and approximately $35,154 per year. Revenue varies significantly by season, with summer months like July averaging $4,875 and slower months like October dropping to around $1,315. One-bedroom listings, which represent the reported property size data, average about $921 per month or $11,058 annually.

Is Rocklin a good market for Airbnb investment?

Rocklin offers a niche STR opportunity characterized by very low competition — just 20 active listings — and meaningful summer revenue peaks. The trade-off is below-average occupancy at 35% and significant seasonal swings, so investors need to be comfortable with variable cash flow. Those who can differentiate their property with popular amenities and optimize pricing during peak months may find the limited supply environment works in their favor.

What is the average daily rate (ADR) for Airbnb in Rocklin?

The average daily rate for Airbnb listings in Rocklin is $209, which is considerably lower than California's $551 state average. For one-bedroom properties specifically, the ADR drops to $81. The market-wide ADR likely reflects a mix of property sizes, with larger homes pulling the average upward.

Are short-term rentals legal in Rocklin?

Short-term rentals may be subject to local regulations in Rocklin, including potential permit or registration requirements set by the city or Placer County. California state law also imposes certain tax obligations on STR operators. Investors should contact Rocklin's city planning department and review any HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Rocklin?

Peak season in Rocklin runs through the summer months, with July leading at $4,875 in average revenue per listing, followed closely by August at $4,561. The winter holiday season also shows strength, with January ($3,773), February ($3,681), and December ($3,631) performing well above the annual monthly average. The softest months are October ($1,315), May ($1,507), and April ($1,757).

How many Airbnbs are there in Rocklin?

As of April 2026, there are 20 active Airbnb listings in Rocklin. This is a very small market by California standards, which means limited competition but also reflects modest overall demand. The property size data available covers one-bedroom listings, of which there are 8 active.

How is Airbnb revenue calculated in Rocklin?

The annual and monthly revenue figures for Rocklin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Popular amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics and combined provider datasets for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.