Rockport, MA Airbnb Market Data, Statistics, and Occupancy Rates

Rockport Short-Term Rental Market Overview

Rockport, MA is a quintessential New England coastal town that draws seasonal visitors to its rocky shores, art galleries, and charming harbor — and that tourism translates into meaningful short-term rental revenue. With an average annual revenue of $61,268 across just 59 active listings, the market is compact yet productive, scoring a 58 out of 100 on Rabbu's ROI scale. Above-average occupancy stability and a positive market growth trend help offset the town's elevated home values, making Rockport an attractive niche opportunity for investors who appreciate seasonal coastal demand.

Key Market Statistics

According to Rabbu market data, the Rockport short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rockport

Investors are drawn to Rockport for its concentrated seasonal demand, premium nightly rates relative to the state average, and a small enough supply base that well-managed properties can stand out.

Expert Market Assessment

"With an ROI score of 58 — categorized as an Attractive Opportunity — Rockport delivers a compelling seasonal play rather than a year-round cash machine. Revenue is heavily front-loaded into summer and early fall: August leads at $10,041 per listing while February dips to just $1,657, creating a spread that rewards investors who can manage carrying costs through the winter months. The market's above-average occupancy stability and growth trend are encouraging, though the below-average supply/demand balance reflects the recent surge in new listings that could moderate per-listing performance if it continues unchecked."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rockport

Average revenue by month in Rockport

Rockport's revenue is sharply seasonal, peaking in August at $10,041 and bottoming out in February at $1,657 — a roughly 6:1 ratio that underscores how dependent this market is on summer and early fall tourism. October's $7,449 stands out as a strong shoulder-season performer, likely fueled by New England foliage seekers.

Active Airbnb listings by property size in Rockport

Supply is relatively balanced, with 3-bedroom listings leading at 17, followed by 2-bedrooms (15) and 1-bedrooms (14), while 4-bedroom properties are the scarcest at just 5 listings. The limited supply of larger homes could signal an opportunity for investors willing to acquire 4-bedroom properties in a market where bigger units command substantially higher revenue.

Average daily rate (ADR) by property size in Rockport

ADR climbs steeply from $192 for 1-bedroom units to $408 for 3-bedrooms, but notably plateaus at $405 for 4-bedroom properties. This suggests the strongest price-per-bedroom premium sits in the jump from 2 to 3 bedrooms, where investors pick up an additional $156 per night.

Average RevPAN by property size in Rockport

Two-bedroom listings deliver the highest RevPAN at $88, outperforming both smaller 1-bedrooms ($77) and larger 3-bedrooms ($49) — a result of their relatively strong 35% occupancy combined with a solid $252 ADR. Three-bedroom properties, despite commanding the highest nightly rates, post the lowest RevPAN at $49 due to their 12% occupancy rate.

Average occupancy rates by property size in Rockport

Smaller properties fill much more consistently, with 1-bedrooms achieving 40% occupancy and 2-bedrooms at 35%, while 3- and 4-bedroom homes sit at just 12% and 15% respectively. For cash-flow stability, smaller units present far less vacancy risk, though larger homes compensate with higher per-booking revenue during peak season.

Average monthly revenue by property size in Rockport

Monthly revenue scales with size despite the occupancy drop-off: 4-bedroom properties lead at $7,134/month, followed by 3-bedrooms at $5,705, 2-bedrooms at $4,725, and 1-bedrooms at $3,331. The premium ADRs on larger properties more than compensate for their lower occupancy in absolute dollar terms.

Average annual revenue by property size in Rockport

Four-bedroom properties top the market at $85,619 in average annual revenue — more than double the $39,977 earned by 1-bedroom listings. However, given Rockport's average home value of roughly $1.35 million, investors should carefully weigh acquisition cost against the incremental revenue that larger properties generate to determine the best return profile.

Most common amenities for Airbnb listings in Rockport

Kitchens (97%) and parking (95%) are near-universal in Rockport listings, reflecting guest expectations for self-catering vacation stays in a town with limited walkable dining and tight street parking. Outdoor amenities like patios (70%), BBQ grills (54%), and backyards (49%) are common differentiators, while waterfront access (34%) and beach access (25%) represent premium features that likely command rate premiums in this coastal market.

Understanding Rockport's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rockport's ROI score of 58 out of 100 places it in the Attractive Opportunity band, reflecting a market where healthy demand and above-average occupancy stability offset a moderate revenue-to-price ratio and a supply/demand balance that's tilting as new listings enter the market. The above-average market growth trend is an encouraging signal, but the 85% year-over-year increase in active listings deserves monitoring to ensure it doesn't erode per-listing performance. Investors should pair this score with thorough local regulatory research and a realistic seasonal cash-flow model before committing capital.

Short-Term Rental Regulations in Rockport

Understanding local STR regulations is essential before investing in Rockport. Here's the current regulatory landscape:

Permit Requirements

The Town of Rockport and the Commonwealth of Massachusetts generally require short-term rental operators to register with local authorities and obtain any applicable permits before listing a property. Investors should verify current permit requirements directly with Rockport's town offices and the Massachusetts state registry, as rules can change.

Key Restrictions

Common restrictions in Massachusetts coastal towns may include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, and parking stipulations. Some properties may also be subject to HOA or condo association rules that limit or prohibit short-term rentals, so reviewing any deed restrictions is essential before purchasing.

Tax Obligations

Massachusetts imposes a state room occupancy excise tax on short-term rentals, and municipalities like Rockport may levy an additional local tax. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rockport can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Rockport's dramatic seasonality — with August revenues roughly six times higher than February's — should persist over the next 12–18 months as New England beach and leaf-peeping tourism remains strong. Listing supply grew 85% year-over-year, so investors should watch whether rising competition pressures ADRs, though the market's above-average growth trend suggests demand is keeping pace. We estimate ADRs could hold steady or edge up 1–3% for well-positioned properties, with occupancy likely ranging between 24–28% market-wide on an annualized basis, weighted heavily toward summer and early fall."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rockport, MA

What is the average Airbnb occupancy rate in Rockport?

The average occupancy rate for Airbnb listings in Rockport is currently 26%, which falls below the Massachusetts state average of 44%. This reflects the market's strong seasonality — smaller properties like 1-bedrooms achieve closer to 40% occupancy, while larger homes sit around 12–15%. Investors should plan their financial models around this seasonal pattern, with summer months driving the bulk of occupied nights.

How much do Airbnb hosts make in Rockport?

Airbnb hosts in Rockport earn an average of $5,105 per month or approximately $61,268 per year based on trailing 12-month data. Revenue varies significantly by property size: 1-bedroom listings average around $39,977 annually, while 4-bedroom properties can generate roughly $85,619. Peak months like July and August can exceed $9,600–$10,000, while winter months may dip below $2,000.

Is Rockport a good market for Airbnb investment?

Rockport scores 58 out of 100 on Rabbu's ROI scale, placing it in the Attractive Opportunity tier. The market benefits from above-average occupancy stability and a positive growth trend, though average home values of approximately $1,349,369 mean the revenue-to-price ratio is moderate. It's best suited for investors who are comfortable with seasonal revenue patterns and who can secure a property at a price point that makes the $61,268 average annual revenue pencil out after expenses.

What is the average daily rate (ADR) for Airbnb in Rockport?

The average daily rate in Rockport is $329, which is well below the Massachusetts state average of $582 but still commands a premium for a small coastal New England town. ADR scales with property size, ranging from $192 for 1-bedroom listings up to $408 for 3-bedroom properties. Interestingly, 4-bedroom homes average $405, nearly matching 3-bedrooms, suggesting diminishing returns on nightly rate as properties get larger.

Are short-term rentals legal in Rockport?

Short-term rentals are generally permitted in Rockport, MA, though operators are typically required to register with local and state authorities and comply with applicable regulations. Rules can include permit requirements, occupancy limits, safety standards, and tax obligations. We recommend verifying the latest regulations with the Town of Rockport and the Commonwealth of Massachusetts before purchasing or listing a property.

When is peak season for Airbnb in Rockport?

Peak season in Rockport runs from June through October, with August delivering the highest average revenue at $10,041 per listing. July follows closely at $9,626, while October surprisingly holds strong at $7,449 — likely driven by fall foliage tourism. The off-season stretches from November through April, with the slowest months being January ($1,718) and February ($1,657).

How many Airbnbs are there in Rockport?

There are currently 59 active Airbnb listings in Rockport as of April 2026. The supply is distributed fairly evenly across sizes, with 17 three-bedroom listings, 15 two-bedrooms, 14 one-bedrooms, and 5 four-bedroom properties. Year-over-year listing growth has been significant at 85%, indicating growing investor interest in this market.

How is Airbnb revenue calculated in Rockport?

The annual and monthly revenue figures for Rockport are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates for Rockport and surrounding markets
• Revenue per available night (RevPAN) and monthly/annual revenue averages based on trailing 12-month booking data
• Property size breakdowns showing performance metrics across bedroom configurations
• Amenity prevalence data for active listings to help investors benchmark property features
• Home value estimates sourced from the Zillow Home Value Index (ZHVI) for investment return analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of April 2026; actual results may shift as supply, demand, and regulations evolve. Local short-term rental regulations vary and may change — investors should verify current rules with the Town of Rockport and the Commonwealth of Massachusetts before making purchase decisions.