Rockport, ME Airbnb Market Data, Statistics, and Occupancy Rates

Rockport Short-Term Rental Market Overview

Rockport, ME presents an attractive short-term rental opportunity with a strong seasonal revenue curve and a compact, manageable supply of just 30 active Airbnb listings. Average annual revenue reaches $53,917 per listing, driven by a dramatic summer peak where August alone generates nearly $12,918 in average monthly revenue. With above-average occupancy stability and a 93% year-over-year growth in active listings signaling rising investor interest, this coastal Maine market rewards operators who can capitalize on its high-season demand.

Key Market Statistics

According to Rabbu market data, the Rockport short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rockport

Rockport attracts STR investors thanks to its coastal Maine tourism draw, concentrated high-season revenue potential, and a still-small supply base that limits direct competition.

Expert Market Assessment

"Rockport earns an "Attractive Opportunity" designation with an ROI score of 68 out of 100, reflecting a market where seasonal revenue potential is strong but annual metrics are tempered by a pronounced off-season. The summer months from June through September account for the lion's share of income, with August at $12,918 dwarfing winter lows around $1,151 in January. Investors who can absorb or offset the quieter months — through mid-term rentals or reduced operating costs — stand to benefit from a market where 3-bedroom homes clear nearly $96,000 annually. The balance of average revenue-to-price ratio against above-average occupancy stability makes Rockport a compelling seasonal play rather than a year-round cash-flow machine."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rockport

Average revenue by month in Rockport

Rockport exhibits extreme seasonality: August leads at $12,918 in average revenue — over 11 times the January low of $1,151. The high-earning window runs June through September, meaning investors should expect roughly 70–75% of annual income to concentrate in just four months.

Active Airbnb listings by property size in Rockport

One-bedroom units dominate supply with 11 of the 30 active listings, followed by 8 three-bedroom and just 5 two-bedroom properties. The relatively thin two-bedroom segment could represent an underserved niche for investors looking to differentiate.

Average daily rate (ADR) by property size in Rockport

ADR climbs sharply with size — from $163 for 1-bedrooms to $286 for 2-bedrooms and $445 for 3-bedrooms. The jump from two to three bedrooms adds $159 per night, suggesting larger coastal homes command a substantial premium that can justify higher acquisition costs.

Average RevPAN by property size in Rockport

Three-bedroom properties deliver the strongest RevPAN at $74 per available night, compared to $51 for 2-bedrooms and $39 for 1-bedrooms. Despite lower occupancy rates, larger units more than compensate through their higher nightly rates, making them the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Rockport

One-bedroom listings lead occupancy at 24%, while 2- and 3-bedroom properties trail at 18% and 17% respectively. The lower occupancy for larger homes reflects their seasonal booking pattern, but their significantly higher ADR still drives superior overall revenue.

Average monthly revenue by property size in Rockport

Three-bedroom properties earn an average of $8,023 per month — more than double the $3,702 for 2-bedrooms and nearly triple the $2,861 for 1-bedrooms. This revenue gap underscores the outsized earning potential of larger family-friendly accommodations in this coastal market.

Average annual revenue by property size in Rockport

At $96,283 in average annual revenue, 3-bedroom listings generate more than twice what 2-bedroom properties earn ($44,431) and nearly three times the 1-bedroom figure ($34,334). For investors weighing acquisition costs against income potential, the 3-bedroom category offers the clearest path to maximizing returns in Rockport.

Most common amenities for Airbnb listings in Rockport

Every listing in Rockport offers parking (100%), and kitchens appear in 90% of properties — both essential for the self-sufficient vacation rental guest. Outdoor amenities like patios, backyards, and BBQ grills are prevalent (60–77%), signaling that guests expect a full New England outdoor experience, while niche differentiators like beach access, waterfront, and pools remain rare at just 13% each.

Understanding Rockport's ROI Score: 68/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rockport's ROI score of 68 out of 100 places it in the "Attractive Opportunity" band, driven by above-average occupancy stability and market growth trends that signal a destination gaining momentum. The revenue-to-price ratio and supply/demand balance both rate as average, reflecting the high coastal Maine property values ($1,026,415 average) that offset the strong seasonal income. Investors should pair this score with local regulatory research and a realistic off-season budget to determine whether Rockport's summer-heavy returns align with their financial goals.

Short-Term Rental Regulations in Rockport

Understanding local STR regulations is essential before investing in Rockport. Here's the current regulatory landscape:

Permit Requirements

The town of Rockport, Maine may require short-term rental registration or permitting; investors should verify current requirements directly with the Rockport town office and review any applicable state-level lodging regulations.

Key Restrictions

Common STR restrictions in Maine communities can include occupancy limits, minimum stay requirements, noise and parking regulations, and HOA-level rules that vary by neighborhood. Investors should also check whether Rockport imposes any caps on the total number of STR permits issued.

Tax Obligations

Short-term rental operators in Maine are generally required to collect and remit the state's lodging tax, and platforms like Airbnb often handle tax collection on behalf of hosts. Investors should confirm whether any additional local or county-level taxes apply in Rockport.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rockport can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rockport's STR market should continue benefiting from Maine's enduring appeal as a summer coastal destination. Expect ADR to hold steady or edge up 2–4% during peak months as demand remains concentrated in June through September. Occupancy during the off-season will likely stay modest in the low-to-mid teens, so investors should budget conservatively for winter months. The above-average market growth trend suggests the destination is gaining traction, though the rapid 93% listing growth bears watching for potential supply saturation."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rockport, ME

What is the average Airbnb occupancy rate in Rockport?

The average occupancy rate for Airbnb listings in Rockport is currently 24%, which is below the Maine state average of 55%. This reflects Rockport's highly seasonal nature — occupancy surges during the summer months and drops significantly in winter. One-bedroom properties lead at 24% occupancy, while 2- and 3-bedroom listings average 18% and 17% respectively, consistent with a market where guests book intensively during peak season.

How much do Airbnb hosts make in Rockport?

Airbnb hosts in Rockport earn an average of $4,493 per month and approximately $53,917 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average $34,334 annually, 2-bedrooms bring in around $44,431, and 3-bedroom properties lead with an impressive $96,283 per year. The bulk of this revenue is concentrated in the summer months, with August alone averaging nearly $12,918.

Is Rockport a good market for Airbnb investment?

Rockport scores 68 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average occupancy stability and market growth trends, with a manageable supply of just 30 active listings. The primary consideration is seasonality — revenue is heavily weighted toward June through September, so investors should plan for leaner winter months. Larger properties (3 bedrooms) offer the strongest return potential at over $96,000 in annual revenue.

What is the average daily rate (ADR) for Airbnb in Rockport?

The current average daily rate in Rockport is $318, which is below the Maine state average of $415. ADR scales meaningfully with property size: 1-bedroom listings average $163 per night, 2-bedrooms command $286, and 3-bedroom properties reach $445 per night. This pricing structure reflects the premium that larger coastal properties can command, particularly during peak summer months.

Are short-term rentals legal in Rockport?

Short-term rentals operate in Rockport, ME, but specific permit requirements, zoning restrictions, and registration obligations may apply at the town level. Maine also has state-level lodging regulations that hosts must follow. We recommend contacting the Rockport town office directly and consulting with a local real estate attorney to confirm current rules before purchasing an investment property.

When is peak season for Airbnb in Rockport?

Peak season in Rockport runs from June through September, with August generating the highest average monthly revenue at $12,918 and July close behind at $11,332. September and June also perform well at $6,055 and $5,553 respectively. The off-season spans roughly November through March, when monthly revenue dips to between $1,151 and $2,192. This pronounced seasonality is typical of coastal Maine markets.

How many Airbnbs are there in Rockport?

There are currently 30 active Airbnb listings in Rockport as of April 2026. The supply is distributed across 11 one-bedroom properties, 5 two-bedroom properties, and 8 three-bedroom properties. Notably, active listings have grown 93% year over year, indicating rising investor and host interest in this market.

How is Airbnb revenue calculated in Rockport?

The annual and monthly revenue figures for Rockport are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rockport, ME market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.