Rockville, MD Airbnb Market Data, Statistics, and Occupancy Rates

Rockville Short-Term Rental Market Overview

Rockville, MD offers a competitive short-term rental landscape shaped by its proximity to Washington, D.C., and a growing base of 84 active Airbnb listings. With an average annual revenue of $18,866 and an ADR of $125—well below the $368 state average—the market positions itself as an affordable entry point within the broader Maryland corridor. A 74% year-over-year growth in listings signals rising investor interest, though the below-average revenue-to-price ratio means deal selection is critical given average home values of $930,273.

Key Market Statistics

According to Rabbu market data, the Rockville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rockville

Investors are drawn to Rockville for its D.C.-metro location, steady professional travel demand, and a market growth trend that outpaces many Maryland peers.

Expert Market Assessment

"Rockville presents a competitive but selective opportunity for STR investors. The ROI score of 54 out of 100 reflects a market where demand and growth are encouraging, but high home values relative to rental income compress returns—making property selection and operational efficiency essential. Seasonality is pronounced: July leads with roughly $2,172 in average monthly revenue while January dips to about $856, creating a roughly 2.5x spread that investors need to account for in their financial planning. For those who can source deals below the $930,273 average home value or target higher-earning multi-bedroom configurations, the underlying demand fundamentals in this D.C.-metro suburb remain genuinely appealing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rockville

Average revenue by month in Rockville

Rockville's revenue cycle peaks in July at $2,172 and bottoms out in January at $856, producing a roughly 2.5x seasonal spread. The summer months (June–August) consistently outperform, while a secondary uptick in October ($1,733) hints at fall travel demand before the winter slowdown.

Active Airbnb listings by property size in Rockville

One-bedroom units dominate the Rockville market with 56 of 84 total listings (67%), followed by just 15 two-bedroom and 7 four-bedroom properties. The thin supply of larger homes could represent an opportunity for investors, given that multi-bedroom listings generate substantially higher revenue.

Average daily rate (ADR) by property size in Rockville

ADR scales sharply with property size in Rockville—from $75 for one-bedrooms to $152 for two-bedrooms and $346 for four-bedroom homes. The jump from two to four bedrooms more than doubles the nightly rate, suggesting strong pricing power for larger family- or group-oriented accommodations.

Average RevPAN by property size in Rockville

Four-bedroom properties deliver the highest RevPAN at $93, followed by two-bedrooms at $54 and one-bedrooms at $30. Despite lower occupancy rates, larger properties generate significantly more revenue per available night thanks to their commanding daily rates.

Average occupancy rates by property size in Rockville

One-bedroom listings lead occupancy at 40%, with two-bedrooms at 36% and four-bedrooms trailing at 27%. While smaller units stay fuller, investors should weigh occupancy alongside revenue—four-bedroom homes earn more per available night despite fewer booked days.

Average monthly revenue by property size in Rockville

Four-bedroom properties top monthly revenue at $3,731, nearly 3.5 times the $1,069 earned by one-bedroom units, with two-bedrooms landing at $2,791. This steep revenue gradient underscores how significantly property size impacts earning potential in the Rockville market.

Average annual revenue by property size in Rockville

Annual revenue ranges from $12,829 for one-bedroom listings to $44,776 for four-bedroom homes, with two-bedrooms generating $33,499. For investors focused on maximizing gross income, larger configurations offer the strongest return potential—though acquisition costs and operating expenses should be carefully weighed.

Most common amenities for Airbnb listings in Rockville

Parking is nearly universal at 99% of listings, reflecting Rockville's suburban, car-dependent layout, while kitchen (86%), washer (81%), and dryer (79%) signal that guests expect home-like convenience. Notably, 77% of listings include a dedicated workspace, reinforcing the market's appeal to business travelers and remote workers visiting the D.C. metro area.

Understanding Rockville's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rockville's ROI score of 54 out of 100 places it in the "Competitive Opportunity" band, meaning the underlying demand is real but returns require disciplined deal sourcing. The below-average revenue-to-price ratio—driven by $930,273 average home values against $18,866 in annual revenue—is the primary drag, while above-average market growth and average occupancy stability provide a counterbalance. Investors should pair these metrics with thorough local regulatory research and focus on properties that can outperform the market average, particularly multi-bedroom homes that command significantly higher nightly rates.

Short-Term Rental Regulations in Rockville

Understanding local STR regulations is essential before investing in Rockville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rockville, MD, should verify whether a permit or registration is required through the City of Rockville and Montgomery County. Maryland does not have a statewide STR licensing framework, so local ordinances govern most requirements—investors should confirm current rules with local planning or housing authorities before listing.

Key Restrictions

Common STR restrictions in markets like Rockville may include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. Investors should also review any HOA covenants or condo association rules that could limit or prohibit short-term rentals, as well as potential caps on the number of permits issued in certain zones.

Tax Obligations

STR hosts in Maryland are typically subject to state sales tax and local occupancy or hotel taxes, which platforms like Airbnb often collect and remit on the host's behalf. Operators should confirm their specific tax obligations with the Maryland Comptroller's office and Montgomery County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rockville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rockville's STR market is expected to benefit from its above-average growth trend, with listing counts likely continuing to climb as investors recognize the D.C.-adjacent demand base. Seasonal patterns suggest revenue could range from roughly $850–$900 in the winter trough to $2,000–$2,200 during the summer peak, so operators should plan cash reserves accordingly. Occupancy may hold steady around 35–40%, and modest ADR increases of 2–4% are plausible if new supply doesn't outpace demand. These estimates assume stable economic conditions and no significant regulatory changes in Montgomery County."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rockville, MD

What is the average Airbnb occupancy rate in Rockville?

The average occupancy rate for Airbnb listings in Rockville is currently 37%, which slightly edges out the Maryland state average of 35%. Occupancy varies by property size—one-bedroom units lead at 40%, while four-bedroom homes average 27%. This reflects typical patterns where smaller, more affordable properties fill more consistently, though larger homes compensate with significantly higher nightly rates.

How much do Airbnb hosts make in Rockville?

On average, Airbnb hosts in Rockville earn approximately $1,572 per month or $18,866 per year based on trailing 12-month performance. Revenue varies considerably by property size: one-bedroom listings average $12,829 annually, two-bedrooms bring in about $33,499, and four-bedroom properties top the market at roughly $44,776 per year. Peak summer months can push monthly earnings above $2,100, while winter months may dip below $900.

Is Rockville a good market for Airbnb investment?

Rockville scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' tier. The market benefits from above-average growth trends and steady D.C.-metro demand, but high average home values of $930,273 create a challenging revenue-to-price ratio. Investors who can source properties below the market average or focus on higher-earning multi-bedroom configurations will find the most favorable return potential. Pairing this data with thorough local regulatory research is strongly recommended.

What is the average daily rate (ADR) for Airbnb in Rockville?

The average daily rate in Rockville is $125, which is significantly below the Maryland state average of $368. ADR scales substantially with property size—one-bedroom listings average $75/night, two-bedrooms command $152/night, and four-bedroom homes reach $346/night. This pricing structure suggests that larger properties capture a meaningful premium in this market.

Are short-term rentals legal in Rockville?

Short-term rentals operate in Rockville, MD, with 84 active Airbnb listings currently on the market. However, local regulations in Rockville and Montgomery County may require permits, registration, or compliance with specific zoning rules. Investors should consult the City of Rockville and Montgomery County offices directly to understand current requirements before purchasing or listing a property.

When is peak season for Airbnb in Rockville?

Peak season in Rockville runs from May through August, with July topping the chart at an average of $2,172 in monthly revenue. June and May also perform strongly at $2,074 and $1,975 respectively. The slowest months are January ($856) and February ($898), creating a notable seasonal spread that investors should factor into their cash-flow planning.

How many Airbnbs are there in Rockville?

As of April 2026, there are 84 active Airbnb listings in Rockville. The supply is heavily concentrated in one-bedroom properties (56 listings), with 15 two-bedroom and 7 four-bedroom listings rounding out the market. Year-over-year listing growth of 74% indicates the market is expanding rapidly, which investors should monitor for potential saturation effects.

How is Airbnb revenue calculated in Rockville?

The annual and monthly revenue figures for Rockville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance window. Individual results can vary based on property quality, pricing strategy, location within Rockville, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment context
• Amenity prevalence data showing guest expectation benchmarks across listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual results may differ based on property-specific factors, management quality, and changing regulations. Local short-term rental regulations may change; investors should independently verify current permit requirements and legal compliance before purchasing or listing a property.