Rockwall, TX Airbnb Market Data, Statistics, and Occupancy Rates

Rockwall Short-Term Rental Market Overview

Rockwall, TX presents an attractive short-term rental opportunity with an ROI score of 58 out of 100, underpinned by above-average market growth and steady demand. With just 46 active Airbnb listings and an average annual revenue of $34,260, this compact lakeside market east of Dallas offers investors a relatively low-competition environment. The average daily rate of $240 sits below the Texas state average of $276, but occupancy at 35% edges above the 33% state benchmark, suggesting consistent guest interest despite modest pricing.

Key Market Statistics

According to Rabbu market data, the Rockwall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rockwall

Investors are drawn to Rockwall for its proximity to the Dallas–Fort Worth metroplex, lakefront appeal, and a supply base still small enough to reward well-positioned properties.

Expert Market Assessment

"Rockwall represents a moderate-to-attractive opportunity for STR investors willing to target larger properties in a growing but still-compact market. Revenue is clearly seasonal — July peaks at $3,784 per month while February dips to $1,856 — so investors should plan cash flow around a roughly $1,900 swing between the strongest and weakest months. The combination of average revenue-to-price ratios and stable occupancy means returns are achievable but not extraordinary; the real edge here is the above-average growth trajectory and relatively thin supply. Larger configurations, particularly 5-bedroom homes, dramatically outperform smaller units on both RevPAN and total revenue, making them the clearest path to strong returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rockwall

Average revenue by month in Rockwall

Revenue in Rockwall follows a clear summer-driven pattern, peaking in July at $3,784 and bottoming out in February at $1,856 — a spread of nearly $1,930. Investors should budget for softer winter months while anticipating strong cash flow from May through August, when monthly revenue consistently exceeds $3,300.

Active Airbnb listings by property size in Rockwall

Three-bedroom properties dominate Rockwall's supply with 21 of the 46 active listings, while 5-bedroom homes account for only 6 listings despite generating the highest revenue. The relatively thin supply of larger properties may signal an opportunity for investors willing to acquire 4- or 5-bedroom homes where competition remains limited.

Average daily rate (ADR) by property size in Rockwall

ADR scales sharply with property size in Rockwall, rising from $107 for 1-bedroom units to $411 for 5-bedroom homes — nearly a 4x premium. The jump from 3-bedrooms ($214) to 4-bedrooms ($329) represents the steepest single-step increase, suggesting guests place significant value on additional space and capacity.

Average RevPAN by property size in Rockwall

Five-bedroom properties deliver the strongest RevPAN at $169, more than double the $82–$83 range for 3- and 4-bedroom units. One-bedroom listings trail significantly at $32 RevPAN, indicating that larger configurations are far more efficient at converting available nights into actual revenue.

Average occupancy rates by property size in Rockwall

Five-bedroom homes lead occupancy at 41%, followed by 3-bedrooms at 38%, while 4-bedroom properties lag at just 25% — a notable gap that may reflect pricing or positioning challenges in that segment. One-bedroom units sit at 30%, suggesting smaller properties face stiffer competition or more limited demand in this lake-oriented market.

Average monthly revenue by property size in Rockwall

Monthly revenue rises dramatically with size, from $1,317 for 1-bedroom listings to $6,233 for 5-bedroom homes — nearly five times the revenue of the smallest units. The gap between 3-bedrooms ($2,919) and 4-bedrooms ($3,117) is relatively narrow, making 5-bedroom properties the clear standout for investors prioritizing top-line income.

Average annual revenue by property size in Rockwall

Five-bedroom homes in Rockwall generate an average of $74,802 annually, roughly double the $37,406 earned by 4-bedroom properties and nearly five times the $15,806 from 1-bedroom units. For investors seeking the strongest return potential, larger homes offer a compelling revenue profile, though acquisition and maintenance costs should be weighed accordingly.

Most common amenities for Airbnb listings in Rockwall

Parking is universal at 100% of listings, and kitchen access (96%), self check-in (94%), and laundry facilities (87–91%) are near-standard, setting a high baseline for guest expectations. Outdoor features like backyards (80%), patios (70%), and BBQ grills (59%) reflect the market's lake-lifestyle appeal, while lake access (28%) and pools (30%) remain differentiators that could help a property stand out from the competition.

Understanding Rockwall's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rockwall's ROI score of 58 out of 100 places it in the "Attractive Opportunity" band, reflecting a balanced mix of revenue potential and market fundamentals. The score is bolstered by above-average market growth and average marks across revenue-to-price ratio, occupancy stability, and supply/demand balance — suggesting the market rewards well-run properties without exceptional barriers to entry. Investors should pair these metrics with hands-on research into local regulations and neighborhood-level dynamics to confirm the opportunity fits their specific investment goals.

Short-Term Rental Regulations in Rockwall

Understanding local STR regulations is essential before investing in Rockwall. Here's the current regulatory landscape:

Permit Requirements

Operators in Rockwall, TX should verify whether a short-term rental permit or registration is required by contacting the City of Rockwall's planning or code enforcement department. Texas does not impose a statewide STR licensing requirement, but local municipalities may have their own rules, so confirming directly with city officials before listing is essential.

Key Restrictions

Common restrictions that may apply to short-term rentals in Rockwall include occupancy limits, noise ordinances, minimum stay requirements, parking provisions, and HOA covenants that could restrict or prohibit STR activity. Investors should review any deed restrictions or community association rules in addition to municipal regulations before purchasing a property for short-term rental use.

Tax Obligations

Short-term rental operators in Texas are generally subject to the state's 6% hotel occupancy tax, and Rockwall County or the city may impose additional local hotel taxes. Many booking platforms collect and remit these taxes automatically, but hosts should verify their obligations with the Texas Comptroller's office and local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rockwall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Rockwall's above-average market growth trend, paired with a 95% year-over-year increase in active listings, signals rising investor and traveler interest that should sustain momentum over the next 12–18 months. Summer months consistently drive peak revenue — July alone averaged $3,784 — so investors entering before the warm season stand to capture the strongest returns early. We estimate ADR could see modest increases of 2–4% as supply matures and hosts professionalize their offerings, while occupancy should remain in the 33–38% range market-wide. As always, individual performance will depend on property quality, amenities, and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rockwall, TX

What is the average Airbnb occupancy rate in Rockwall?

The average occupancy rate for Airbnb listings in Rockwall is currently 35%, which slightly exceeds the Texas state average of 33%. Occupancy varies by property size, with 5-bedroom homes achieving the highest rate at 41% and 4-bedroom properties seeing the lowest at 25%. These figures reflect trailing performance across active listings in the market.

How much do Airbnb hosts make in Rockwall?

Airbnb hosts in Rockwall earn an average of $2,855 per month and approximately $34,260 per year, based on the trailing 12 months of booking data. Earnings vary significantly by property size — 5-bedroom homes average $6,233 monthly ($74,802 annually), while 1-bedroom units average $1,317 monthly ($15,806 annually). Individual results depend on factors like location, amenities, pricing strategy, and guest experience.

Is Rockwall a good market for Airbnb investment?

Rockwall scores a 58 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends, occupancy that outpaces the state average, and a small competitive set of just 46 active listings. Larger properties — especially 5-bedroom homes — offer the strongest revenue potential, though investors should account for seasonal fluctuations and verify local regulations before committing.

What is the average daily rate (ADR) for Airbnb in Rockwall?

The average daily rate in Rockwall is $240, which is below the Texas state average of $276. ADR scales significantly with property size: 1-bedroom listings average $107, 3-bedrooms average $214, 4-bedrooms reach $329, and 5-bedroom properties command the highest rates at $411 per night.

Are short-term rentals legal in Rockwall?

Short-term rentals operate in Rockwall, TX, and there are currently active Airbnb listings in the market. However, investors should confirm whether specific permits, registrations, or zoning restrictions apply by contacting the City of Rockwall directly. Local regulations, HOA rules, and deed restrictions can all affect STR eligibility, so thorough due diligence is recommended before purchasing or listing a property.

When is peak season for Airbnb in Rockwall?

Peak season in Rockwall runs from May through August, with July being the strongest month at an average revenue of $3,784. June ($3,372), May ($3,318), and August ($3,310) also perform well above the annual average. The slowest months are February ($1,856) and January ($2,092), creating a noticeable seasonal revenue pattern tied to warmer weather and lake-related activities.

How many Airbnbs are there in Rockwall?

There are currently 46 active Airbnb listings in Rockwall as of April 2026. The market has experienced significant growth, with a 95% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 21 listings, followed by 1-bedrooms (8), 4-bedrooms (7), and 5-bedrooms (6).

How is Airbnb revenue calculated in Rockwall?

The annual and monthly revenue figures for Rockwall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rockwall market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data aggregated from Rabbu proprietary analytics and Zillow Home Value Index sources

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, amenities, management quality, and pricing strategy.