Rocky Mount, MO Airbnb Market Data, Statistics, and Occupancy Rates

Rocky Mount Short-Term Rental Market Overview

Rocky Mount, MO sits in the heart of Missouri's Lake of the Ozarks region, where lakefront vacation rentals drive strong seasonal demand. With an average daily rate of $303—well above the $240 state average—and average annual revenue of $52,780 across just 24 active listings, the market offers meaningful income potential for investors who time their strategy around the summer peak. However, occupancy at 23% falls below the state average of 28%, underscoring the highly seasonal nature of this lake-driven market.

Key Market Statistics

According to Rabbu market data, the Rocky Mount short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rocky Mount

Rocky Mount appeals to investors seeking high nightly rates in a lake-resort setting with relatively limited competition, though success hinges on capturing peak-season revenue.

Expert Market Assessment

"Rocky Mount represents a competitive opportunity where the revenue potential is real but demands careful execution. The market's extreme seasonality—July revenue of $13,975 dwarfs January's $714—means investors must plan for months of minimal cash flow bookended by a lucrative summer surge. Occupancy stability rates below average, and the rapid 203% growth in listings introduces supply-side pressure that could dilute individual returns. That said, the above-average revenue-to-price ratio and the inherent appeal of lake access give well-positioned properties a genuine edge during peak months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rocky Mount

Average revenue by month in Rocky Mount

Rocky Mount exhibits extreme seasonality, with July ($13,975) generating roughly 20 times the revenue of January ($714). The prime earning window spans May through September, accounting for the vast majority of annual income, while the November–February stretch represents a deep off-season that investors must budget around.

Active Airbnb listings by property size in Rocky Mount

All 12 tracked listings in the property-size breakdown are 3-bedroom units, indicating this configuration dominates the Rocky Mount market. The absence of data for other bedroom counts could signal untapped opportunities for investors considering smaller or larger properties near the lake.

Average daily rate (ADR) by property size in Rocky Mount

Three-bedroom properties command an ADR of $256, which is the only size segment with available data in this market. While the overall market ADR of $303 is higher, this likely reflects premium listings or peak-season rate spikes that push the blended average above the 3-bedroom baseline.

Average RevPAN by property size in Rocky Mount

Three-bedroom properties deliver a RevPAN of $55, reflecting the combination of a solid ADR with a modest 22% occupancy rate. This metric highlights that while nightly rates are strong, the seasonal vacancy drag meaningfully reduces effective per-night revenue across the full year.

Average occupancy rates by property size in Rocky Mount

Three-bedroom listings average 22% occupancy, consistent with the market-wide 23% figure and well below the state average of 28%. This low annualized rate is characteristic of a lake-resort destination where bookings concentrate in summer, so investors should expect properties to sit vacant for extended stretches during colder months.

Average monthly revenue by property size in Rocky Mount

Three-bedroom properties generate an average of $5,009 per month, slightly above the market-wide average of $4,398. This figure smooths out the dramatic seasonal swings, so investors should note that actual monthly income will range from a few hundred dollars in winter to potentially over $10,000 in peak summer.

Average annual revenue by property size in Rocky Mount

At $60,118 in average annual revenue, 3-bedroom properties in Rocky Mount outpace the overall market average of $52,780. Against an average home value of $454,581, this translates to a gross yield of roughly 13.2%, which aligns with the above-average revenue-to-price ratio flagged in the ROI analysis.

Most common amenities for Airbnb listings in Rocky Mount

Kitchens and parking appear in 100% of listings, while waterfront access (75%) and lake access (71%) confirm that proximity to water is the core selling point for Rocky Mount STRs. Outdoor amenities like patios (92%), BBQ grills (88%), and outdoor furniture (67%) are also near-universal, signaling that guests expect a full lakeside vacation experience and investors should prioritize these features.

Understanding Rocky Mount's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rocky Mount's ROI Score of 39 out of 100 places it in the 'Competitive Opportunity' band, where investor interest is high but returns require careful deal selection. The above-average revenue-to-price ratio is the market's strongest factor, suggesting favorable income potential relative to acquisition costs, but below-average occupancy stability and market growth trends temper the overall outlook. Pairing this data with thorough local regulatory research and a conservative cash-flow model—one that accounts for the pronounced off-season—will help investors gauge whether a specific property pencils out.

Short-Term Rental Regulations in Rocky Mount

Understanding local STR regulations is essential before investing in Rocky Mount. Here's the current regulatory landscape:

Permit Requirements

Rocky Mount, Missouri may require short-term rental permits or registration depending on local and county-level ordinances. Investors should verify current requirements with the City of Rocky Mount and Miller County authorities before listing a property.

Key Restrictions

Common STR restrictions in Missouri communities can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or restrict short-term rentals. Given the lakefront character of the area, environmental and dock-use regulations may also apply, so checking with local zoning offices is advisable.

Tax Obligations

Short-term rental operators in Missouri are generally subject to state sales tax and may owe local lodging or tourism taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their specific obligations with the Missouri Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rocky Mount can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rocky Mount's summer-centric demand pattern is likely to persist, with the bulk of annual revenue concentrated between May and August. Investors can expect ADR to hold steady or edge up modestly given the premium positioning of lakefront properties, though occupancy may remain in the 20–25% range on an annualized basis due to the quiet winter months. The 203% year-over-year growth in active listings signals rising investor interest, which could compress margins if supply outpaces demand—selective property sourcing and standout amenities will be increasingly important."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rocky Mount, MO

What is the average Airbnb occupancy rate in Rocky Mount?

The average Airbnb occupancy rate in Rocky Mount is currently 23%, which falls below the Missouri state average of 28%. This reflects the market's pronounced seasonality—summer months see substantially higher occupancy while winter months are quiet. For 3-bedroom properties specifically, occupancy averages around 22%.

How much do Airbnb hosts make in Rocky Mount?

Airbnb hosts in Rocky Mount earn an average of $4,398 per month and approximately $52,780 per year based on trailing 12-month performance. Revenue varies dramatically by season, with July generating the highest average revenue at $13,975 and months like January and February bringing in under $750. Three-bedroom properties—the dominant listing type—average about $60,118 annually.

Is Rocky Mount a good market for Airbnb investment?

Rocky Mount carries a Rabbu ROI Score of 39 out of 100, categorized as a 'Competitive Opportunity.' The market's above-average revenue-to-price ratio is a strong point, but below-average occupancy stability and market growth trends mean investors need to be strategic. Properties with lakefront access and standout amenities are best positioned to capture the high-value summer demand that drives the majority of annual income.

What is the average daily rate (ADR) for Airbnb in Rocky Mount?

The average daily rate in Rocky Mount is $303, which exceeds the Missouri state average of $240 by a significant margin. For 3-bedroom properties, the ADR comes in at $256. The premium pricing reflects the vacation-destination nature of the Lake of the Ozarks area and guest expectations for lakefront accommodations.

Are short-term rentals legal in Rocky Mount?

Short-term rentals operate in Rocky Mount, with 24 active Airbnb listings currently in the market. However, local regulations can vary and may include permit requirements, zoning restrictions, or HOA rules. Investors should verify current STR rules with Rocky Mount and Miller County officials before purchasing or listing a property.

When is peak season for Airbnb in Rocky Mount?

Peak season in Rocky Mount runs from late May through August, with July standing out as the highest-revenue month at $13,975 in average revenue. June ($8,715) and August ($9,750) also deliver strong returns. The off-season stretches from November through February, when monthly revenue drops below $1,000—a pattern typical of lake-resort markets in Missouri.

How many Airbnbs are there in Rocky Mount?

Rocky Mount currently has 24 active Airbnb listings as of April 2026. The market has seen significant growth in supply, with a 203% year-over-year increase in active listings. The available data shows all tracked listings are 3-bedroom properties, suggesting this is the dominant configuration for the market's vacation rental inventory.

How is Airbnb revenue calculated in Rocky Mount?

The annual and monthly revenue figures for Rocky Mount are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location specifics, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rocky Mount, MO market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue figures based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent market shifts or regulatory changes. Individual property results vary based on location, condition, management quality, and pricing strategy. Always verify local STR regulations before investing.