Rogers, AR Airbnb Market Data, Statistics, and Occupancy Rates

Rogers Short-Term Rental Market Overview

Rogers, AR sits in the heart of Northwest Arkansas — a region powered by corporate headquarters, outdoor recreation around Beaver Lake, and a growing cultural scene. With 190 active Airbnb listings generating an average annual revenue of $26,828 and an ADR of $179 (just below the $192 state average), the market offers meaningful revenue potential but demands careful property selection given elevated home values averaging $668,050. A 145% year-over-year increase in active listings signals surging investor interest, making competitive positioning and deal sourcing more important than ever.

Key Market Statistics

According to Rabbu market data, the Rogers short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rogers

Rogers attracts STR investors because of its proximity to major corporate campuses, Beaver Lake recreation, and a rapidly expanding Northwest Arkansas visitor economy — though rising competition requires sharper deal analysis.

Expert Market Assessment

"Rogers presents a competitive opportunity for STR investors — the demand fundamentals are real, anchored by corporate travel and lake-driven tourism, but the rapid influx of new listings and below-average revenue-to-price ratio mean margins aren't automatic. Seasonality is pronounced: July tops out near $3,165 in average monthly revenue while January and February dip below $1,100, creating a roughly 3:1 spread between peak and trough. Properties with four or more bedrooms show the strongest revenue profiles, with 4-bedroom units averaging $42,100 annually. Investors who target the right property size and layer in high-demand amenities stand the best chance of outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rogers

Average revenue by month in Rogers

Revenue in Rogers is heavily seasonal, peaking in July at $3,165 and bottoming out in February at $1,081 — nearly a 3x spread. The May-through-October stretch consistently delivers above-average monthly income, while the winter trough from December through February requires hosts to plan for significantly reduced cash flow.

Active Airbnb listings by property size in Rogers

Supply is most concentrated at the 1- to 3-bedroom level, with 3-bedroom units leading at 57 listings, while 1- and 2-bedroom properties each account for 45. The 4-bedroom (27 listings) and 5-bedroom (12 listings) segments are notably thinner, which could signal less competition for investors targeting larger, higher-revenue properties.

Average daily rate (ADR) by property size in Rogers

ADR climbs steadily from $104 for 1-bedroom units to $281 for 4-bedroom properties, where it essentially plateaus since 5-bedroom listings average $278. The sharpest jump occurs between 2 bedrooms ($136) and 3 bedrooms ($203), suggesting the move to mid-size properties captures a significant nightly rate premium.

Average RevPAN by property size in Rogers

Four-bedroom properties lead in RevPAN at $79 per available night, followed closely by 5-bedroom units at $73 — both well above the market average of $48. Smaller units trail meaningfully, with 1-bedroom listings generating just $28 in RevPAN, reinforcing that larger configurations deliver substantially better revenue efficiency.

Average occupancy rates by property size in Rogers

Occupancy rates are remarkably flat across all property sizes, ranging from 26% (2-bedroom and 5-bedroom) to 28% (4-bedroom). This consistency suggests that revenue differentiation in Rogers is driven almost entirely by nightly rate rather than fill rate, making ADR optimization critical for all property types.

Average monthly revenue by property size in Rogers

Monthly revenue scales predictably with size — 5-bedroom properties top the market at $3,893 per month, more than triple the $1,155 earned by 1-bedroom listings. The jump from 3-bedroom ($2,697) to 4-bedroom ($3,508) represents an $811 monthly increase, making the step up to larger properties particularly compelling for revenue-focused investors.

Average annual revenue by property size in Rogers

Five-bedroom properties deliver the highest annual revenue at $46,727, while 4-bedroom listings follow at $42,100 — both significantly outperforming the $26,828 market-wide average. At the lower end, 1-bedroom units earn roughly $13,867 per year, underscoring that investors seeking stronger gross returns should focus on the 3-to-5 bedroom segment.

Most common amenities for Airbnb listings in Rogers

Parking (98%), kitchen (96%), and self check-in (89%) are near-universal, establishing a baseline guest expectation in Rogers. Differentiating amenities like lake access (22%), hot tubs (22%), and pet-friendliness (40%) are far less common, suggesting that adding these features could help a listing stand out and command a rate premium in this increasingly competitive market.

Understanding Rogers's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI Score of 51 out of 100, Rogers falls into the 'Competitive Opportunity' band — demand drivers are real, but the below-average revenue-to-price ratio (reflecting $668,050 average home values against $26,828 in annual revenue) means investors need to be selective. Occupancy stability and supply/demand balance both score at average levels, while market growth trend registers below average, likely reflecting the rapid 145% surge in new listings diluting per-property performance. Pairing this data with thorough local regulatory research and targeting higher-RevPAN property sizes will be key to unlocking viable returns.

Short-Term Rental Regulations in Rogers

Understanding local STR regulations is essential before investing in Rogers. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rogers, Arkansas may be required to register their property or obtain a permit through the city. Investors should verify current requirements directly with the City of Rogers planning department and the State of Arkansas before listing.

Key Restrictions

Common STR restrictions in similar Arkansas markets include occupancy limits based on bedroom count, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants can impose additional limitations or outright bans, so reviewing deed restrictions is essential before purchasing an investment property.

Tax Obligations

Arkansas imposes state sales tax and local tourism or hospitality taxes on short-term rental income, and platforms like Airbnb often collect and remit a portion of these on behalf of hosts. Operators should confirm their obligations with the Arkansas Department of Finance and Administration to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rogers can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rogers is likely to see continued supply growth as investor enthusiasm follows the 145% listing increase already on record. Occupancy, currently at 27%, may face modest downward pressure if new supply outpaces demand, though summer months — which historically push revenue above $3,100 — should remain resilient. ADR could edge up 1–3% as hosts invest in premium amenities like hot tubs and lake access to differentiate. Investors entering the market should plan for softer winter months (January and February revenue near $1,100) and target property types that command stronger per-night rates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rogers, AR

What is the average Airbnb occupancy rate in Rogers?

The average Airbnb occupancy rate in Rogers is currently 27%, which is slightly above the Arkansas state average of 26%. Occupancy is relatively consistent across property sizes, ranging from 26% for 2-bedroom and 5-bedroom units to 28% for 4-bedroom properties. While these figures reflect moderate demand overall, seasonal peaks during summer months can push individual listing occupancy considerably higher.

How much do Airbnb hosts make in Rogers?

On average, Airbnb hosts in Rogers earn approximately $2,235 per month or $26,828 per year based on trailing 12-month historical data. Earnings vary significantly by property size — 1-bedroom listings average about $13,867 annually, while 5-bedroom properties generate roughly $46,727 per year. Peak months like July can see average revenues of $3,165, whereas January typically drops to around $1,133.

Is Rogers a good market for Airbnb investment?

Rogers carries a Rabbu ROI Score of 51 out of 100, classified as a 'Competitive Opportunity.' The market benefits from strong demand drivers like corporate travel and lake recreation, but elevated home values (averaging $668,050) create a below-average revenue-to-price ratio. Investors who source deals selectively and target larger properties — which deliver stronger RevPAN and annual revenue — can still find worthwhile returns, though the rapid growth in supply (145% year-over-year) means competition is increasing.

What is the average daily rate (ADR) for Airbnb in Rogers?

The average daily rate for Airbnb listings in Rogers is $179, slightly below the Arkansas state average of $192. ADR scales meaningfully with property size: 1-bedroom units average $104 per night, while 4-bedroom properties command $281. Five-bedroom listings come in at $278, suggesting a plateau at the larger end of the market.

Are short-term rentals legal in Rogers?

Short-term rentals are generally permitted in Rogers, AR, though operators may need to obtain local permits or register their property with the city. Regulations can vary by neighborhood and may include restrictions related to noise, parking, and occupancy limits. HOA rules can also affect eligibility. Investors should verify all current local and state requirements before purchasing or listing a property.

When is peak season for Airbnb in Rogers?

Peak season in Rogers runs from May through October, with July being the highest-earning month at an average of $3,165 in revenue. June, August, September, and October all cluster between $2,632 and $2,783. The slowest months are January ($1,133) and February ($1,081), reflecting a pronounced seasonal dip during winter.

How many Airbnbs are there in Rogers?

As of April 2026, there are 190 active Airbnb listings in Rogers. The supply is fairly balanced across smaller sizes, with 45 one-bedroom listings, 45 two-bedroom listings, and 57 three-bedroom listings making up the bulk. Larger properties are less common — 27 four-bedroom and 12 five-bedroom listings — which may present an opportunity given their stronger revenue performance.

How is Airbnb revenue calculated in Rogers?

The annual and monthly revenue figures for Rogers are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics for active listings
• Monthly and annual revenue estimates based on trailing 12-month historical booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with the relevant city and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.