Rogersville, AL Airbnb Market Data, Statistics, and Occupancy Rates

Rogersville Short-Term Rental Market Overview

Rogersville, AL is a small but growing short-term rental market with just 12 active Airbnb listings and an impressive 81% year-over-year growth in supply. While the average daily rate of $188 sits below Alabama's $247 state average, the market's relatively modest home values at $422,112 paired with an annual revenue averaging $27,391 create a reasonable entry point for investors targeting rural and waterfront getaway demand. The market's ROI score of 56 out of 100 reflects attractive potential tempered by below-average occupancy, making this a market where the right property and pricing strategy matter significantly.

Key Market Statistics

According to Rabbu market data, the Rogersville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rogersville

Rogersville attracts STR investors looking for affordable entry into a lake and waterfront-oriented market in northern Alabama with emerging demand and room for early-mover advantage.

Expert Market Assessment

"Rogersville presents a moderate-opportunity market where the upside lies in its waterfront appeal and early-stage growth rather than high occupancy or year-round demand. Revenue swings sharply with the seasons — June's average of $3,437 is nearly three times January's $1,253 — so investors need to plan cash flow around a concentrated earning window from May through October. The 20% average occupancy rate falls well below Alabama's 38% state average, which is the market's most significant headwind. That said, the above-average growth trend and balanced supply-demand dynamics suggest Rogersville is still finding its footing, and well-positioned properties with lake access could outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rogersville

Average revenue by month in Rogersville

Rogersville exhibits strong seasonality, with June leading at $3,437 in average monthly revenue and January bottoming out at $1,253 — a nearly 3x spread. The core earning season runs May through August, with a notable October uptick to $2,800 suggesting fall weekend getaway demand around the lake.

Active Airbnb listings by property size in Rogersville

Property size breakdowns are not currently available for Rogersville due to the market's small listing count of 12 active properties. As the market matures, more granular supply data by bedroom count should become available.

Average daily rate (ADR) by property size in Rogersville

ADR data by property size is not yet available for Rogersville, likely due to the limited sample of 12 listings. Investors should monitor this metric as listing volume grows to identify which property configurations command the strongest nightly rates.

Average RevPAN by property size in Rogersville

RevPAN breakdowns by bedroom count are not yet available in this market. The overall market RevPAN of $37 reflects the combination of a $188 ADR and 20% occupancy rate, highlighting the importance of maximizing booked nights.

Average occupancy rates by property size in Rogersville

Occupancy data by property size is not currently available for Rogersville. The market-wide 20% average occupancy suggests significant room for improvement, and investors should focus on amenities and pricing that drive bookings during shoulder months.

Average monthly revenue by property size in Rogersville

Monthly revenue by property size data is not yet available due to the small market size. With only 12 active listings, individual property performance can vary widely, making direct comparable analysis essential before investing.

Average annual revenue by property size in Rogersville

Annual revenue breakdowns by bedroom count are unavailable for Rogersville at this time. The market-wide average of $27,391 per year provides a baseline, but individual returns will depend heavily on property type, location relative to the lake, and seasonal pricing strategy.

Most common amenities for Airbnb listings in Rogersville

Every listing in Rogersville offers a BBQ grill and parking (100%), while 83% include a kitchen and 75% feature a backyard, washer, dryer, and outdoor furniture — signaling a market geared toward self-sufficient lake and outdoor getaways. Notably, 58% of listings highlight lake access or waterfront location, and 67% allow pets, suggesting that catering to families and pet owners is a competitive expectation rather than a differentiator.

Understanding Rogersville's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rogersville's ROI score of 56 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with promising growth dynamics but notable gaps in occupancy stability. The revenue-to-price ratio and supply/demand balance both rate as average, while market growth trend scores above average — a positive signal for early investors. However, the below-average occupancy stability underscores the seasonal nature of demand, so pairing this data with thorough local regulatory research and a conservative cash-flow model is strongly recommended.

Short-Term Rental Regulations in Rogersville

Understanding local STR regulations is essential before investing in Rogersville. Here's the current regulatory landscape:

Permit Requirements

Investors considering short-term rentals in Rogersville, Alabama should verify whether the city or Lauderdale County requires a specific STR permit or business license before listing. Regulations in smaller Alabama municipalities can vary, so contacting local planning and zoning offices directly is recommended.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and potential HOA restrictions — particularly relevant for lakefront or planned communities. Investors should also check whether minimum stay requirements or caps on the number of permitted rentals exist at the local level.

Tax Obligations

Alabama imposes a statewide lodging tax, and Lauderdale County may levy additional occupancy or sales taxes on short-term rentals. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rogersville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With above-average market growth trends already visible in the 81% year-over-year listing increase, Rogersville's STR landscape is expanding rapidly — though from a very small base. Over the next 12–18 months, occupancy rates may face pressure as new supply absorbs into the market, but the strong summer seasonality (June revenues reaching $3,437) suggests demand could support modest ADR increases of 2–5% during peak months. Investors should expect occupancy to hover around 18–25% on an annualized basis, with meaningful revenue concentration between May and October."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rogersville, AL

What is the average Airbnb occupancy rate in Rogersville?

The average Airbnb occupancy rate in Rogersville is currently 20%, which falls below Alabama's statewide average of 38%. This lower rate reflects the market's seasonal demand patterns, with occupancy concentrated heavily in the warmer months. Properties with lake access and strong amenity packages may achieve higher individual occupancy.

How much do Airbnb hosts make in Rogersville?

Based on trailing 12-month booking data, Airbnb hosts in Rogersville earn an average of $2,282 per month and approximately $27,391 per year. Revenue varies significantly by season, with peak months like June averaging $3,437 and slower months like January dropping to around $1,253. Individual results depend on property quality, location, and pricing strategy.

Is Rogersville a good market for Airbnb investment?

Rogersville scores 56 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and a reasonable revenue-to-price ratio, though below-average occupancy stability is a factor to consider. It's best suited for investors comfortable with seasonal income patterns who can acquire waterfront or lake-access properties at competitive prices.

What is the average daily rate (ADR) for Airbnb in Rogersville?

The average daily rate for Airbnb listings in Rogersville is $188, which is below Alabama's state average of $247. This lower ADR reflects the market's rural and leisure-oriented profile. Despite the modest nightly rate, strategic pricing during the high-demand summer months can help maximize revenue.

Are short-term rentals legal in Rogersville?

Short-term rentals are generally permitted in Rogersville, AL, though specific permit or licensing requirements may apply at the city or county level. Investors should check with local authorities in Rogersville and Lauderdale County to confirm any registration, zoning, or tax requirements before listing a property.

When is peak season for Airbnb in Rogersville?

Peak season in Rogersville runs from May through August, with June being the highest-earning month at an average of $3,437 in monthly revenue. October also shows a strong secondary bump at $2,800. The slowest months are January ($1,253) and February ($1,470), reflecting a clear warm-weather-driven demand cycle.

How many Airbnbs are there in Rogersville?

There are currently 12 active Airbnb listings in Rogersville as of April 2026. The market has grown significantly, with an 81% year-over-year increase in listings, indicating rising investor and traveler interest in the area.

How is Airbnb revenue calculated in Rogersville?

The annual and monthly revenue figures for Rogersville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rogersville market
• Occupancy rate and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements vary and should be independently verified before investing.