Rome, GA Airbnb Market Data, Statistics, and Occupancy Rates

Rome Short-Term Rental Market Overview

Rome, GA presents an attractive short-term rental opportunity with an ROI score of 57 out of 100, driven by reasonable property values averaging $362,343 and annual revenue potential around $22,032. With 82 active Airbnb listings and an average daily rate of $177—well below the Georgia state average of $299—the market offers an accessible entry point for investors. Occupancy sits at 30%, slightly under the state average, but the favorable revenue-to-price ratio makes this northwest Georgia market worth a closer look.

Key Market Statistics

According to Rabbu market data, the Rome short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rome

Rome's relatively low property values paired with average revenue-to-price performance create an accessible entry point for investors seeking STR exposure in a smaller Georgia market.

Expert Market Assessment

"Rome represents a moderate opportunity for STR investors who prioritize affordability and are comfortable with seasonal fluctuations. Revenue peaks sharply in July at $2,410 per month and dips to $1,186 in January, creating a meaningful spread that requires budgeting for leaner winter months. The market's below-average occupancy stability and supply/demand balance suggest that competition is real, but the average revenue-to-price ratio keeps the economics viable—particularly for investors targeting larger properties where per-unit returns outperform significantly."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rome

Average revenue by month in Rome

Revenue in Rome follows a clear seasonal pattern, peaking in July at $2,410 and bottoming out in January at $1,186—a spread of over $1,200. March and June also perform strongly above $2,000, giving investors three high-revenue months to anchor annual returns, while the winter dip from December through February requires careful cash-flow planning.

Active Airbnb listings by property size in Rome

Two-bedroom listings dominate supply with 29 active properties, followed by 3-bedrooms at 20 and 1-bedrooms at 15. Studios (7) and 4-bedrooms (8) are notably underrepresented, which could signal reduced competition and potential opportunity for investors willing to operate at either end of the size spectrum.

Average daily rate (ADR) by property size in Rome

ADR scales sharply with size in Rome, jumping from $97 for 1-bedroom units to $330 for 4-bedroom properties—a more than 3x premium. The biggest rate jump occurs between 3-bedrooms ($182) and 4-bedrooms ($330), suggesting that larger group-friendly properties command a significant pricing advantage in this market.

Average RevPAN by property size in Rome

Four-bedroom properties deliver the strongest RevPAN at $137, far outpacing 2-bedrooms at $53 and 3-bedrooms at $38. This gap highlights that despite lower supply counts, 4-bedroom listings combine higher ADR with the market's best occupancy to generate substantially more revenue per available night than any other size category.

Average occupancy rates by property size in Rome

Occupancy rates vary widely across property sizes, with 4-bedrooms leading at 42% and 2-bedrooms close behind at 35%, while studios (20%) and 3-bedrooms (21%) lag noticeably. Investors focused on cash-flow stability may find the most consistent demand in the 2-bedroom and 4-bedroom segments.

Average monthly revenue by property size in Rome

Monthly revenue climbs steadily with bedroom count, from $1,016 for studios to $3,889 for 4-bedroom properties—nearly a 4x difference. The jump from 3-bedrooms ($1,818) to 4-bedrooms ($3,889) is particularly striking, making the larger configuration the clear revenue leader in Rome's market.

Average annual revenue by property size in Rome

Four-bedroom properties stand out with $46,669 in average annual revenue, more than double the $21,821 earned by 3-bedroom listings and nearly four times the $12,201 from studios. For investors seeking the strongest absolute return potential in Rome, larger properties offer a compelling case despite the higher upfront acquisition cost.

Most common amenities for Airbnb listings in Rome

Parking (96%), kitchen access (95%), and self check-in (88%) are near-universal among Rome's Airbnb listings, establishing them as baseline guest expectations. Differentiators like hot tubs (10%), pools (9%), and pet-friendliness (43%) are far less common, presenting opportunities for hosts to stand out in a market where most listings already cover the essentials.

Understanding Rome's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rome's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property values is competitive even though occupancy stability and supply/demand balance fall below average. The average revenue-to-price ratio and average growth trend suggest that the economics can work, particularly for well-positioned larger properties, but investors shouldn't expect outsized occupancy without effort. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help set realistic return expectations.

Short-Term Rental Regulations in Rome

Understanding local STR regulations is essential before investing in Rome. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rome, Georgia may be required to obtain permits or register their property with local authorities. Investors should verify current permit requirements directly with the City of Rome and Floyd County before listing a property.

Key Restrictions

Common STR restrictions in Georgia markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and potential HOA rules that may prohibit or limit short-term rentals. Rome investors should review any applicable zoning regulations and neighborhood covenants before committing to a property.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state and local occupancy taxes, as well as sales tax on rental income. Many booking platforms collect and remit some of these taxes automatically, but operators should confirm their full tax obligations with the Georgia Department of Revenue and local tax offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rome can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rome's STR market is expected to maintain steady but modest performance. Seasonal patterns suggest summer months will continue to anchor revenue, with July historically leading at $2,410 in average monthly earnings. Occupancy may hover in the 28–33% range given current supply dynamics, and ADR could see incremental gains of 2–4% if demand from visitors to Berry College, shorter Mountain trips, and regional events holds. Investors should plan conservatively for softer months like January while capitalizing on the summer and early fall window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rome, GA

What is the average Airbnb occupancy rate in Rome?

The average Airbnb occupancy rate in Rome, GA is currently 30%, which is slightly below the Georgia state average of 32%. Occupancy varies by property size, with 4-bedroom listings leading at 42% and studios trailing at 20%. Investors targeting higher-occupancy configurations may want to focus on 2-bedroom or 4-bedroom properties, which show the strongest fill rates in this market.

How much do Airbnb hosts make in Rome?

On average, Airbnb hosts in Rome earn approximately $1,836 per month and $22,032 per year based on trailing 12-month performance data. Earnings vary significantly by property size—studios average around $12,201 annually while 4-bedroom properties can bring in roughly $46,669 per year. Seasonal variation also plays a role, with July being the strongest month at about $2,410 in average revenue.

Is Rome a good market for Airbnb investment?

Rome earns a Rabbu ROI Score of 57 out of 100, placing it in the "Attractive Opportunity" tier. The market benefits from an average revenue-to-price ratio relative to home values of $362,343, making entry costs reasonable. However, occupancy stability and supply/demand balance are below average, so investors should focus on well-positioned, well-amenitized properties and plan for seasonal dips in winter months to manage cash flow effectively.

What is the average daily rate (ADR) for Airbnb in Rome?

The average daily rate for Airbnb listings in Rome is $177, which is notably lower than the Georgia state average of $299. ADR scales with property size: studios average $123, 1-bedrooms $97, 2-bedrooms $155, 3-bedrooms $182, and 4-bedrooms command a premium at $330 per night. This pricing structure reflects the smaller-market dynamics while still offering solid nightly rates for larger properties.

Are short-term rentals legal in Rome?

Short-term rentals operate in Rome, GA, but investors should verify current regulations with the City of Rome and Floyd County. Local rules may include permit or registration requirements, zoning restrictions, occupancy limits, and tax obligations. It's always advisable to consult with local authorities and review any HOA or neighborhood covenants before purchasing a property for STR use.

When is peak season for Airbnb in Rome?

Peak season for Airbnb in Rome runs through the summer months, with July leading at an average of $2,410 in monthly revenue. June ($2,071), August ($2,054), and March ($2,078) also perform well above the annual average. The slowest month is January at $1,186, creating a roughly 2x spread between peak and off-peak performance that investors should account for in their financial planning.

How many Airbnbs are there in Rome?

There are currently 82 active Airbnb listings in Rome, GA as of April 2026. The market has seen year-over-year listing growth of 104%, indicating increasing investor interest. The supply is concentrated in 2-bedroom (29 listings) and 3-bedroom (20 listings) properties, with fewer studios (7) and 4-bedroom units (8) available—potentially signaling opportunity in those less saturated segments.

How is Airbnb revenue calculated in Rome?

The annual and monthly revenue figures for Rome are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.