Roseburg, OR Airbnb Market Data, Statistics, and Occupancy Rates

Roseburg Short-Term Rental Market Overview

Roseburg, OR is a small but growing short-term rental market in southern Oregon's Umpqua Valley, currently hosting 60 active Airbnb listings with year-over-year supply growth of 116%. The market generates an average annual revenue of $27,462 per listing at a $166 ADR, though occupancy sits at 31%—just below the state average of 33%. With average home values around $552,372 and an ROI score of 54 out of 100, Roseburg presents a competitive landscape where selective deal sourcing and operational savvy can make the difference between a solid return and a mediocre one.

Key Market Statistics

According to Rabbu market data, the Roseburg short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Roseburg

Roseburg appeals to investors seeking an affordable Oregon entry point with outdoor recreation appeal, though rising competition demands careful property selection and pricing strategy.

Expert Market Assessment

"Roseburg represents a competitive opportunity where the fundamentals are decent but not exceptional—occupancy at 31% and RevPAN of $50 indicate room for improvement, particularly during the colder months when revenue falls below $1,200. The market's pronounced seasonality, with a roughly threefold revenue swing from February ($1,094) to July ($3,514), means investors need to budget carefully and avoid over-leveraging based on peak-season performance alone. Larger properties stand out as the strongest earners: 4-bedroom listings generate nearly $39,204 annually with the highest RevPAN at $78, suggesting that family-oriented or group accommodations match what guests are seeking. For investors willing to target the right property type and operate efficiently through leaner months, Roseburg offers a viable niche in Oregon's STR landscape."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roseburg

Average revenue by month in Roseburg

Roseburg's revenue cycle peaks sharply in July at $3,514 and bottoms out in February at $1,094, creating a roughly 3:1 spread that underscores the market's strong summer seasonality. The September-through-November shoulder season holds up surprisingly well in the $2,640–$2,666 range, offering a longer earning window than many seasonal markets.

Active Airbnb listings by property size in Roseburg

One-bedroom units dominate supply with 20 of 60 active listings, while 4-bedroom properties account for just 5 listings—the smallest slice of inventory. The scarcity of larger homes, paired with their superior revenue performance, may signal an opportunity for investors willing to target the 3- to 4-bedroom segment.

Average daily rate (ADR) by property size in Roseburg

ADR holds flat at $128 for both 1- and 2-bedroom listings, then jumps meaningfully to $210 for 3-bedroom and $246 for 4-bedroom properties. This premium suggests that larger homes cater to a guest segment willing to pay significantly more per night, making the step up in acquisition cost potentially worthwhile.

Average RevPAN by property size in Roseburg

Four-bedroom properties deliver the strongest RevPAN at $78, nearly doubling the $42 for 3-bedrooms and well ahead of the $33 posted by 2-bedroom units. One-bedroom listings come in second at $53 RevPAN, driven by their higher occupancy rate, making them a decent lower-cost entry point.

Average occupancy rates by property size in Roseburg

One-bedroom listings achieve the highest occupancy at 42%, while 3-bedroom properties lag at just 20%—a pattern that suggests smaller units attract more consistent demand even if they earn less per booking. Four-bedroom homes strike an interesting balance at 32% occupancy, combining relatively steady bookings with the market's highest nightly rates.

Average monthly revenue by property size in Roseburg

Monthly revenue climbs steadily with property size, from $1,771 for 1-bedrooms up to $3,267 for 4-bedroom homes—an 85% increase. Two-bedroom listings earn $1,981 per month, only modestly more than 1-bedrooms, suggesting the real revenue gains come when scaling to 3 or more bedrooms.

Average annual revenue by property size in Roseburg

Four-bedroom properties lead with $39,204 in average annual revenue, followed by 3-bedrooms at $35,640, making these larger configurations the strongest earners by a wide margin. One- and 2-bedroom listings generate $21,256 and $23,778 respectively, which may still pencil out given their lower acquisition and operating costs.

Most common amenities for Airbnb listings in Roseburg

Parking (98%), kitchen access (90%), and self check-in (87%) are near-universal in Roseburg's listings, setting a high baseline for guest expectations. Outdoor amenities like patios (70%), backyards (68%), and BBQ grills (62%) are also common, reflecting the market's appeal to guests seeking nature-oriented stays—while differentiators like hot tubs (18%) and pet-friendliness (25%) remain relatively scarce and could help listings stand out.

Understanding Roseburg's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roseburg's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires disciplined property selection to achieve strong returns. All four calculation factors—Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance—rate as average, suggesting no single metric is pulling the market down dramatically but none is a clear standout either. Investors should pair this data with thorough local regulatory research and focus on property types and pricing strategies that can outperform the market average.

Short-Term Rental Regulations in Roseburg

Understanding local STR regulations is essential before investing in Roseburg. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Roseburg, Oregon may be required to obtain a business license or STR-specific permit before listing their property. Investors should verify current registration and permitting requirements directly with the City of Roseburg and Douglas County, as local rules can change.

Key Restrictions

Common STR restrictions in Oregon communities can include occupancy limits tied to bedroom count, noise and nuisance ordinances, minimum-stay requirements, parking mandates, and rules around signage or exterior modifications. HOA covenants may impose additional limitations, and some jurisdictions cap the total number of permits issued, so checking neighborhood-level rules is essential before purchasing.

Tax Obligations

Oregon requires STR operators to collect and remit transient lodging taxes, and Douglas County or the City of Roseburg may levy additional local occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local obligations to avoid penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roseburg can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roseburg's STR market is likely to see continued supply growth as investor interest tracks the region's rising visibility, though the rapid 116% listing increase may compress occupancy further if demand doesn't keep pace. Seasonal patterns suggest revenue will remain heavily weighted toward summer, with July and August driving the lion's share of annual income. Investors should plan for ADR to hold steady or edge up modestly by 1–3%, while occupancy may settle in the 28–33% range as the market absorbs new inventory. Building in conservative cash-flow assumptions for the slower winter months—when revenue can dip below $1,100—will be important for realistic underwriting."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roseburg, OR

What is the average Airbnb occupancy rate in Roseburg?

The average occupancy rate for Airbnb listings in Roseburg is currently 31%, which is slightly below the Oregon state average of 33%. Occupancy varies significantly by property size—1-bedroom units lead at 42%, while 3-bedroom listings see the lowest occupancy at 20%. Seasonal demand fluctuations also play a major role, with summer months driving much higher booking rates than winter.

How much do Airbnb hosts make in Roseburg?

Airbnb hosts in Roseburg earn an average of $2,288 per month and approximately $27,462 per year, based on the trailing 12 months of booking data. Revenue varies considerably by property size: 1-bedroom listings average around $21,256 annually, while 4-bedroom properties can bring in roughly $39,204. Summer months like July and August are the peak earning period, with monthly revenue exceeding $3,300.

Is Roseburg a good market for Airbnb investment?

Roseburg scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. This means the market has genuine demand and investor interest, but higher property prices relative to revenue and growing competition require more thoughtful deal selection. Investors who target larger properties, optimize pricing for seasonal swings, and keep operating costs lean are best positioned to earn attractive returns here.

What is the average daily rate (ADR) for Airbnb in Roseburg?

The average daily rate in Roseburg is $166, which is significantly below the Oregon state average of $383. ADR scales with property size: 1- and 2-bedroom listings both average $128 per night, 3-bedroom properties reach $210, and 4-bedroom homes command approximately $246. The lower ADR relative to the state reflects Roseburg's positioning as an inland, value-oriented destination compared to Oregon's coastal and metro markets.

Are short-term rentals legal in Roseburg?

Short-term rentals are generally permitted in Roseburg, Oregon, though operators may need to obtain local business licenses or STR permits and comply with applicable zoning regulations. Transient lodging taxes apply at the state level, and additional local taxes may also be required. We recommend checking directly with the City of Roseburg and Douglas County for the most current rules, as regulations can evolve.

When is peak season for Airbnb in Roseburg?

Peak season in Roseburg runs from June through August, with July being the top-earning month at an average of $3,514 in revenue. August follows closely at $3,359. The shoulder months of September through November remain relatively strong, averaging between $2,640 and $2,666. Winter represents the slowest period, with February dipping to just $1,094—a clear signal that investors should plan for significant seasonal revenue variation.

How many Airbnbs are there in Roseburg?

As of April 2026, there are 60 active Airbnb listings in Roseburg. The supply is led by 1-bedroom properties (20 listings), followed by 2-bedrooms (16), 3-bedrooms (13), and 4-bedrooms (5). Notably, year-over-year listing growth stands at 116%, indicating a rapidly expanding supply that investors should factor into their competitive analysis.

How is Airbnb revenue calculated in Roseburg?

The annual and monthly revenue figures shown for Roseburg are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy, and pricing data for Roseburg, OR
• Average daily rate, occupancy rate, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is sourced from Rabbu proprietary analytics and Zillow as of the dates noted; actual market conditions may have shifted since the last update. Local regulations, HOA rules, and tax requirements vary and should be independently verified before making any investment decision.