Roseland, VA Airbnb Market Data, Statistics, and Occupancy Rates

Roseland Short-Term Rental Market Overview

Roseland, VA is a rural Virginia market with 355 active Airbnb listings generating an average annual revenue of $30,062 per property. With an average daily rate of $348—slightly above the $339 state average—and occupancy at 45% (well above the 34% state average), the market shows meaningful demand driven by its proximity to the Blue Ridge Mountains and outdoor recreation. The 105% year-over-year listing growth signals rising investor interest, though it also warrants monitoring for supply saturation.

Key Market Statistics

According to Rabbu market data, the Roseland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Roseland

Investors are drawn to Roseland for its above-average occupancy, competitive daily rates, and the area's appeal as a Blue Ridge Mountain retreat destination.

Expert Market Assessment

"Roseland presents an attractive opportunity for STR investors seeking exposure to a mountain leisure market with above-average occupancy and solid revenue fundamentals. Seasonality is moderate—August leads at $3,085 in average monthly revenue while April dips to $1,622—but the spread is manageable compared to purely summer-dependent destinations. The ROI score of 57 out of 100 reflects average performance across revenue-to-price ratio, occupancy stability, growth, and supply/demand balance, suggesting a market with real upside for well-positioned properties rather than guaranteed easy returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roseland

Average revenue by month in Roseland

Roseland shows a dual-peak seasonality pattern, with August ($3,085) and January ($3,012) delivering the strongest monthly revenue, while April ($1,622) and March ($1,820) represent the lowest-earning months. The roughly $1,400 spread between peak and trough suggests moderate seasonality that still allows for meaningful off-season cash flow.

Active Airbnb listings by property size in Roseland

Supply is most concentrated in 2- and 3-bedroom properties (85 and 88 listings respectively), followed closely by 4-bedrooms at 80. Larger 5-bedroom (37) and 6+ bedroom (18) homes are notably underrepresented relative to demand, which could signal opportunity for investors targeting the premium group-stay segment.

Average daily rate (ADR) by property size in Roseland

ADR scales sharply with size, from $174 for 1-bedroom listings to $775 for 6+ bedroom properties—a 4.5x premium. The steepest rate jumps occur between 2 and 3 bedrooms ($229 to $342) and again at the 6+ tier, where limited supply likely supports pricing power.

Average RevPAN by property size in Roseland

Revenue per available night climbs steadily from $70 for 1-bedroom units to $415 for 6+ bedroom properties, confirming that larger homes convert their rate premiums into actual earnings. The jump from 5-bedroom ($220) to 6+ bedroom ($415) RevPAN is especially striking and reflects both high ADR and the strongest occupancy rate in the market.

Average occupancy rates by property size in Roseland

Occupancy rates are relatively consistent across most sizes (41–48%), with 2-bedroom properties leading the mid-range at 48% and 6+ bedroom homes topping the market at 54%. This consistency means cash-flow risk is moderate regardless of size, though the premium occupancy at the top end makes large properties particularly compelling.

Average monthly revenue by property size in Roseland

Monthly revenue ranges from $1,407 for 1-bedroom listings to $8,738 for 6+ bedroom homes, a more than sixfold difference. Even 3-bedroom properties at $2,510 per month closely track the market average, making them a solid mid-range entry point for investors.

Average annual revenue by property size in Roseland

Annual revenue potential scales dramatically with property size: 3-bedroom homes earn around $30,121, while 5-bedroom properties reach $50,343 and 6+ bedroom listings generate $104,864. For investors weighing acquisition costs against return potential, the 4- and 5-bedroom tiers offer strong revenue without the operational complexity of managing the largest estates.

Most common amenities for Airbnb listings in Roseland

Near-universal amenities include parking (98%), kitchen (96%), washer (94%), self check-in (93%), and dryer (92%), establishing a clear baseline that guests expect. Differentiators like hot tubs (25%), pools (46%), and ski-in/ski-out access (21%) offer competitive positioning and likely support higher nightly rates in a mountain leisure market.

Understanding Roseland's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roseland's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue, occupancy, and growth metrics all perform at average levels relative to comparable markets. All four calculation factors—revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance—are rated average, meaning there are no glaring weaknesses but also no single standout strength driving the score higher. Investors should pair this data with thorough local regulatory research and a clear property strategy, particularly targeting larger homes where RevPAN and occupancy metrics are strongest.

Short-Term Rental Regulations in Roseland

Understanding local STR regulations is essential before investing in Roseland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Roseland, Virginia may be required to obtain a local business license or STR permit through Nelson County. Investors should verify current permit and registration requirements with the county zoning office and the Virginia Department of Taxation before listing a property.

Key Restrictions

Common restrictions in rural Virginia markets can include occupancy limits, noise ordinances, minimum-stay requirements, and parking regulations. HOA covenants may further restrict short-term rental activity in certain communities, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Virginia imposes state and local transient occupancy taxes on short-term rentals, and Nelson County may levy additional lodging taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roseland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roseland's short-term rental market is expected to sustain steady demand, particularly during peak months like August and January when average revenues exceed $3,000. ADR could see modest increases in the 2–4% range as larger, premium properties continue to command strong nightly rates. Occupancy is estimated to hold in the 42–48% band market-wide, though the rapid pace of new listings may apply some downward pressure if supply outpaces visitor growth."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roseland, VA

What is the average Airbnb occupancy rate in Roseland?

The average Airbnb occupancy rate in Roseland is currently 45%, which is notably higher than the 34% Virginia state average. Occupancy varies by property size, with 6+ bedroom homes leading at 54% and 1-bedroom units at 41%.

How much do Airbnb hosts make in Roseland?

Airbnb hosts in Roseland earn an average of $2,505 per month or $30,062 per year based on trailing 12-month performance. Revenue varies significantly by property size—1-bedroom listings average $16,889 annually, while 6+ bedroom properties can generate approximately $104,864 per year.

Is Roseland a good market for Airbnb investment?

Roseland scores a 57 out of 100 on Rabbu's ROI Score, rated as an "Attractive Opportunity." The market benefits from above-average occupancy, competitive nightly rates, and year-round demand tied to the Blue Ridge Mountains. However, rapid listing growth (105% year-over-year) means investors should carefully evaluate supply dynamics and target property sizes that maximize revenue per available night.

What is the average daily rate (ADR) for Airbnb in Roseland?

The average daily rate for Airbnb listings in Roseland is $348, slightly above the Virginia state average of $339. ADR ranges from $174 for 1-bedroom properties to $775 for 6+ bedroom homes, reflecting strong premiums for larger group-friendly accommodations.

Are short-term rentals legal in Roseland?

Short-term rentals operate in Roseland, VA, with 355 active Airbnb listings currently on the market. However, local regulations and permit requirements may apply through Nelson County. Investors should consult county zoning authorities and review any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Roseland?

Peak season in Roseland spans the late summer and winter holiday periods. August is the highest-earning month at $3,085 in average revenue, followed closely by January ($3,012) and October ($2,935). The softest months are April ($1,622) and March ($1,820), indicating a brief spring lull before demand picks up again in May.

How many Airbnbs are there in Roseland?

There are currently 355 active Airbnb listings in Roseland as of April 2026. The supply is fairly distributed across property sizes, with 3-bedroom (88 listings) and 2-bedroom (85 listings) homes making up the largest share. Year-over-year listing growth has been 105%, reflecting strong investor interest in the market.

How is Airbnb revenue calculated in Roseland?

The annual and monthly revenue figures for Roseland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Roseland market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value benchmarks from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.