Roseville, CA Airbnb Market Data, Statistics, and Occupancy Rates

Roseville Short-Term Rental Market Overview

Roseville, CA sits in a competitive pocket of the Sacramento metro where investor interest is strong but deal selection matters. With 106 active Airbnb listings, an average daily rate of $198, and annual revenue averaging $32,681, the market offers moderate returns against an average home value of $790,405. Occupancy currently runs at 38%—below the 43% California state average—so operators who optimize pricing and amenities will have an edge over the broader field.

Key Market Statistics

According to Rabbu market data, the Roseville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Roseville

Investors look at Roseville for its proximity to Sacramento, family-friendly suburban appeal, and the ability to capture weekend and summer travel demand in Placer County.

Expert Market Assessment

"Roseville presents a moderate opportunity where selectivity is key. The ROI score of 50 out of 100 reflects average revenue-to-price and occupancy metrics paired with below-average market growth and supply/demand dynamics—largely driven by a surge in new listings. Seasonality is pronounced: July peaks near $4,536 per month while October dips to just $1,221, so cash-flow planning across the calendar is essential. Investors who target larger properties and tighten operational execution stand to outperform the market average, but passive investors may find the numbers tighter than in less competitive California markets."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roseville

Average revenue by month in Roseville

Roseville's revenue swings are dramatic—July peaks at $4,536 while October bottoms out at just $1,221, a nearly 4x spread. The summer months (July–August) and winter holidays (December–February) form two distinct revenue peaks, with spring and fall representing clear soft seasons that investors need to budget around.

Active Airbnb listings by property size in Roseville

One-bedroom units dominate supply with 43 of the 106 active listings (41%), while 2-bedroom and 3-bedroom properties each hold 18. Larger homes with 4 and 5 bedrooms are notably scarcer (17 and 8 respectively), which may present less competitive niches for investors targeting higher-revenue configurations.

Average daily rate (ADR) by property size in Roseville

ADR scales steeply with size, jumping from $96 for 1-bedroom listings to $379 for 4-bedrooms and $416 for 5-bedrooms. The jump from 3-bedroom ($205) to 4-bedroom ($379) is especially pronounced, suggesting a premium-pricing sweet spot for larger family or group-oriented properties.

Average RevPAN by property size in Roseville

Four-bedroom properties deliver the highest RevPAN at $137 per available night, followed by 5-bedrooms at $129. Smaller units trail meaningfully—1-bedrooms generate just $38 in RevPAN—indicating that larger properties extract more revenue per night even after accounting for their lower occupancy rates.

Average occupancy rates by property size in Roseville

Occupancy rates are fairly compressed across property sizes, ranging from 31% for 5-bedroom homes to 40% for 1-bedroom and 3-bedroom listings. The relatively narrow spread suggests that size alone isn't a major driver of fill rates, making pricing strategy and guest experience critical differentiators for cash-flow consistency.

Average monthly revenue by property size in Roseville

Four-bedroom properties lead monthly revenue at $4,466, outpacing 3-bedrooms ($3,623) and 5-bedrooms ($3,773) despite having lower occupancy. One-bedroom units average just $1,437 per month, making them harder to justify as standalone STR investments without very low acquisition costs.

Average annual revenue by property size in Roseville

Annual revenue tops out at $53,595 for 4-bedroom homes, followed by 5-bedrooms at $45,277 and 3-bedrooms at $43,478. The gap between 1-bedroom annual revenue ($17,255) and 4-bedroom revenue is over 3x, making larger configurations substantially more attractive for investors focused on maximizing gross income.

Most common amenities for Airbnb listings in Roseville

Parking (98%) and kitchen access (94%) are virtually table stakes in Roseville, while self check-in (84%), washer (83%), and dryer (81%) round out the essentials. Premium differentiators like pools (13%) and hot tubs (12%) are rare, suggesting that adding these amenities could help a listing stand out in a market where competition is growing.

Understanding Roseville's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roseville's ROI Score of 50 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine investor appeal but requires sharper deal sourcing to pencil out. Revenue-to-price and occupancy stability both rate as average, while market growth trend and supply/demand balance score below average—reflecting the rapid 169% surge in new listings that's intensifying competition. Pairing this data with thorough local regulatory research and a clear property-level underwriting approach will be essential for investors considering Roseville.

Short-Term Rental Regulations in Roseville

Understanding local STR regulations is essential before investing in Roseville. Here's the current regulatory landscape:

Permit Requirements

The City of Roseville and the State of California may require short-term rental permits or business registration before operating an STR. Investors should verify current permit requirements directly with Roseville's planning or community development department, as local rules can change.

Key Restrictions

Common restrictions in California STR markets include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA covenants that may prohibit or limit rentals. Roseville investors should also check whether permit caps or primary-residence requirements apply in their specific neighborhood or zoning district.

Tax Obligations

Short-term rental operators in California are typically subject to transient occupancy tax (TOT), and may also owe state sales tax depending on local rules. Platforms like Airbnb often collect and remit some of these taxes on the host's behalf, but operators should confirm their full obligations with Roseville's finance department and the California Department of Tax and Fee Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roseville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roseville's STR market is likely to remain competitive rather than high-growth. The 169% year-over-year jump in active listings signals rising supply, which could keep occupancy in the 35–40% range unless demand scales alongside it. Seasonal patterns suggest revenue will continue to concentrate heavily in July and August, so investors should budget for leaner spring and fall months. ADR may hold steady or tick up 1–3% given Sacramento-area housing demand, but meaningful RevPAN improvement will hinge on disciplined pricing and limiting new supply saturation."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roseville, CA

What is the average Airbnb occupancy rate in Roseville?

The average occupancy rate for Airbnb listings in Roseville is currently 38%, which falls below the California state average of 43%. Occupancy varies by property size, with 1-bedroom and 3-bedroom units averaging 40% while 5-bedroom properties sit lower at 31%. Seasonal demand swings also play a role, with summer months driving higher fill rates.

How much do Airbnb hosts make in Roseville?

On average, Airbnb hosts in Roseville earn approximately $2,723 per month or $32,681 per year based on trailing 12-month performance data. Earnings vary significantly by property size—4-bedroom homes lead with roughly $4,466 per month ($53,595 annually), while 1-bedroom units average $1,437 per month ($17,255 annually). Peak summer months can push monthly revenue above $4,500.

Is Roseville a good market for Airbnb investment?

Roseville carries a Rabbu ROI Score of 50 out of 100, placing it in the 'Competitive Opportunity' category. Investor interest and guest demand are present, but rising supply (listings grew 169% year-over-year) and below-state-average occupancy mean returns depend heavily on property selection, pricing strategy, and operational quality. Larger properties tend to generate substantially higher revenue, so targeting the right configuration is important.

What is the average daily rate (ADR) for Airbnb in Roseville?

The average daily rate across all active Airbnb listings in Roseville is $198, significantly lower than the $551 California state average. ADR scales with property size: 1-bedroom units average $96 per night, while 5-bedroom properties command $416 per night. This pricing makes Roseville listings accessible to a wide range of guests, including families and groups.

Are short-term rentals legal in Roseville?

Short-term rentals do operate in Roseville, CA, with over 100 active Airbnb listings currently in the market. However, local regulations regarding permits, zoning, and tax obligations can evolve, so prospective hosts should verify current rules with the City of Roseville's planning department and ensure compliance with any state-level California requirements before listing a property.

When is peak season for Airbnb in Roseville?

Peak season in Roseville runs during the summer months, with July leading at an average of $4,536 in monthly revenue and August close behind at $4,238. The winter holiday season also performs well, with January averaging $3,508 and December at $3,375. The slowest months are October ($1,221) and May ($1,400), representing a significant seasonal dip that investors should plan for.

How many Airbnbs are there in Roseville?

As of April 2026, there are 106 active Airbnb listings in Roseville. The supply is led by 1-bedroom units (43 listings), followed by 2-bedroom and 3-bedroom properties (18 each), 4-bedroom homes (17), and 5-bedroom properties (8). Notably, active listings grew 169% year-over-year, indicating rapidly increasing competition in this market.

How is Airbnb revenue calculated in Roseville?

The annual and monthly revenue figures shown for Roseville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July's strong summer demand) and slower periods (like October). Individual results can vary based on property quality, pricing strategy, and how well a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Roseville, CA market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market snapshots as of the dates noted; conditions may have shifted since the last update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before purchasing or operating a short-term rental.