Roseville, MI Airbnb Market Data, Statistics, and Occupancy Rates

Roseville Short-Term Rental Market Overview

Roseville, MI presents an emerging short-term rental micro-market with just 9 active Airbnb listings and average home values around $205,227 — well below the state average. Hosts here earn roughly $20,950 annually, and the market's 50% occupancy rate outperforms Michigan's 42% state average. With a 47% year-over-year increase in active listings, investor interest is clearly accelerating, though the small supply base means there's still room for well-positioned properties to capture demand.

Key Market Statistics

According to Rabbu market data, the Roseville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Roseville

Low property prices paired with occupancy rates above the state average create an accessible entry point for investors seeking favorable revenue-to-price ratios in the Detroit metro area.

Expert Market Assessment

"With an ROI score of 64 out of 100 — rated as an "Attractive Opportunity" — Roseville offers a compelling entry point for investors comfortable with a small, developing market. Revenue peaks sharply in the summer, with July averaging $2,655 per month compared to just $930 in January, creating a roughly 2.9x seasonal swing that investors should factor into cash-flow planning. The above-average supply/demand balance and competitive occupancy rate are encouraging signs, though the limited number of active listings means market-level data should be interpreted with some caution. Investors who move early and optimize their properties for the amenities guests expect could establish strong positioning before the market becomes more competitive."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roseville

Average revenue by month in Roseville

Roseville exhibits strong seasonality, with revenue peaking in July at $2,655 and bottoming in January at just $930 — a nearly 3x spread. The summer months (June–September) consistently deliver $2,000+ in average revenue, while the November–March stretch stays below $1,400, making cash reserves important for navigating the off-season.

Active Airbnb listings by property size in Roseville

The market's 9 active listings are heavily concentrated in the 1-bedroom category, with 6 of the 9 listings being single-bedroom properties. This concentration could signal an opportunity for investors willing to offer larger units, as there appears to be virtually no supply in the 2+ bedroom segment.

Average daily rate (ADR) by property size in Roseville

One-bedroom listings in Roseville average an ADR of $86, which sits below the overall market average of $119. The gap suggests that the remaining non-1-bedroom listings in the market are commanding meaningfully higher nightly rates, pointing to potential pricing power for larger or differentiated properties.

Average RevPAN by property size in Roseville

One-bedroom properties generate a RevPAN of $27, reflecting the combination of their $86 ADR and 32% occupancy rate. This is notably below the market-wide RevPAN of $59, indicating that higher-performing listings in other size categories are lifting the overall average.

Average occupancy rates by property size in Roseville

One-bedroom units average a 32% occupancy rate, which falls well short of the market-wide 50% average. This suggests that larger or differently configured properties in Roseville are capturing significantly more bookings, and 1-bedroom investors may need to work harder on pricing and marketing to maintain competitive fill rates.

Average monthly revenue by property size in Roseville

One-bedroom listings average $1,201 per month, which trails the overall market average of $1,745 by roughly 31%. Investors targeting higher monthly cash flow may want to explore property sizes beyond the dominant 1-bedroom category where competition is less concentrated.

Average annual revenue by property size in Roseville

At $14,417 per year, 1-bedroom properties earn about 31% less than the market-wide annual average of $20,950. While the lower acquisition cost of a 1-bedroom unit could still make the math work, investors should model returns carefully given the below-average revenue and occupancy for this property type.

Most common amenities for Airbnb listings in Roseville

Kitchen, parking, washer, and dryer are universal across all Roseville listings at 100%, establishing them as non-negotiable guest expectations. A dedicated workspace (89%) and self check-in (78%) are nearly as prevalent, while the surprisingly high adoption of EV chargers (56%) suggests hosts are targeting a tech-savvy or commuter demographic — a differentiator worth noting for new entrants.

Understanding Roseville's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roseville's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, driven by average revenue-to-price ratios and occupancy stability alongside an above-average supply/demand balance. The favorable supply/demand dynamic is the standout factor, suggesting that demand is currently running ahead of the limited inventory — a positive signal for new entrants. Investors should pair these metrics with thorough local regulatory research and realistic seasonal cash-flow modeling before committing capital.

Short-Term Rental Regulations in Roseville

Understanding local STR regulations is essential before investing in Roseville. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Roseville, Michigan should verify whether a permit, registration, or business license is required by the City of Roseville and Macomb County before listing a property. Requirements can change, so consulting local planning and zoning departments directly is strongly recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and homeowner association rules. Some Michigan municipalities also impose caps on the number of STR permits issued, so investors should confirm availability early in the planning process.

Tax Obligations

Short-term rental hosts in Michigan are generally responsible for collecting and remitting state sales tax and any applicable local accommodations or excise taxes. Many booking platforms like Airbnb handle tax collection automatically, but hosts should verify their specific obligations with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roseville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roseville's STR market is expected to continue expanding from its small base as investor awareness grows. Seasonal patterns suggest summer months will remain the primary revenue driver, with July and August generating roughly $2,600+ per month, while winter months may dip toward $930–$1,300. Occupancy could stabilize in the 48–52% range as new supply enters, and ADR may see modest gains of 2–4% if hosts differentiate through amenities and guest experience. Investors should monitor whether the rapid listing growth rate moderates as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roseville, MI

What is the average Airbnb occupancy rate in Roseville?

The average Airbnb occupancy rate in Roseville, MI is currently 50%, which is notably higher than the Michigan state average of 42%. This suggests healthy demand relative to the small supply of active listings in the market.

How much do Airbnb hosts make in Roseville?

Airbnb hosts in Roseville earn an average of $1,745 per month and approximately $20,950 per year based on trailing 12-month booking data. Revenue varies significantly by season, with summer months like July generating around $2,655 and winter months like January averaging closer to $930.

Is Roseville a good market for Airbnb investment?

Roseville carries an ROI score of 64 out of 100, rated as an "Attractive Opportunity." The combination of low average home values ($205,227), above-state-average occupancy (50%), and a favorable supply/demand balance makes it an appealing option for investors seeking affordable entry into the STR space. However, the market is small with only 9 active listings, so due diligence on local demand drivers and regulations is essential.

What is the average daily rate (ADR) for Airbnb in Roseville?

The average daily rate for Airbnb listings in Roseville is $119, which is significantly below the Michigan state average of $350. This lower ADR reflects the market's positioning as an affordable, value-oriented destination rather than a premium vacation spot.

Are short-term rentals legal in Roseville?

Short-term rentals may be subject to local regulations in Roseville, MI, including potential permit or registration requirements. Investors should check directly with the City of Roseville and Macomb County planning departments to confirm current rules, as STR regulations can evolve over time.

When is peak season for Airbnb in Roseville?

Peak season in Roseville runs from June through September, with July ($2,655) and August ($2,645) delivering the highest average monthly revenues. The off-peak period stretches from December through March, with January being the slowest month at roughly $930 in average revenue.

How many Airbnbs are there in Roseville?

There are currently 9 active Airbnb listings in Roseville, MI as of April 2026. The market has seen significant growth with a 47% year-over-year increase in listings, though it remains a very small market by total count.

How is Airbnb revenue calculated in Roseville?

The annual and monthly revenue figures for Roseville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively an owner manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects a small sample size of 9 active listings, which may result in higher variability in reported averages. Local regulations, market conditions, and individual property management can significantly affect actual results.