Roswell, GA Airbnb Market Data, Statistics, and Occupancy Rates

Roswell Short-Term Rental Market Overview

Roswell, GA is a competitive short-term rental market where strong investor interest meets elevated home prices, creating a landscape that rewards careful deal sourcing. With 90 active Airbnb listings generating an average annual revenue of $32,287 and an ADR of $220 — below the Georgia state average of $299 — the market offers moderate yield potential against a median home value of roughly $907K. Occupancy sits at 38%, outpacing the 32% state average, which signals healthy local demand even as supply has grown 105% year over year.

Key Market Statistics

According to Rabbu market data, the Roswell short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Roswell

Investors are drawn to Roswell for its suburban appeal near Atlanta, solid occupancy above the state average, and clear revenue scaling for larger properties — though high home values demand selective acquisition strategies.

Expert Market Assessment

"Roswell presents a moderate opportunity that leans competitive — the ROI score of 49 out of 100 reflects below-average revenue-to-price ratios and a tightening supply/demand balance as listings have more than doubled year over year. That said, the market's above-state-average occupancy and clear revenue differentiation by property size give investors a path to solid returns, particularly with 3- and 4-bedroom homes that pull in $3,493 to $4,365 per month. Seasonality is relatively mild: the gap between the strongest month (July at $3,117) and the softest (February at $2,332) is manageable, reducing the cash-flow volatility that plagues more tourism-dependent markets. Success here will hinge on acquiring properties at the right basis and outperforming the average through strategic pricing and amenity selection."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roswell

Average revenue by month in Roswell

Roswell's revenue peaks in July at $3,117 and dips to its low in February at $2,332, creating a relatively mild seasonal spread of about $785. January ($2,907) stands out as a strong shoulder month, suggesting demand drivers beyond pure summer tourism — a positive signal for year-round cash flow.

Active Airbnb listings by property size in Roswell

One-bedroom units dominate Roswell's supply with 35 of the 90 active listings, while 4-bedroom properties are the scarcest at just 9 listings. The limited supply of larger homes, combined with their significantly higher revenue potential, may signal an opportunity for investors willing to target the 3- and 4-bedroom segment.

Average daily rate (ADR) by property size in Roswell

ADR scales steeply with property size in Roswell, jumping from $116 for 1-bedroom units to $386 for 4-bedroom homes — more than a 3x premium. The sharpest absolute increase comes between 2-bedroom ($166) and 3-bedroom ($250) listings, suggesting that stepping up to a 3-bedroom configuration offers a particularly strong rate improvement relative to the added investment.

Average RevPAN by property size in Roswell

Revenue per available night climbs consistently from $37 for 1-bedroom listings to $156 for 4-bedroom properties, confirming that larger units outperform even after occupancy is factored in. Four-bedroom homes generate more than 4x the RevPAN of 1-bedrooms, making them the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Roswell

Three-bedroom listings lead occupancy at 43%, followed by 4-bedrooms at 40% and 2-bedrooms at 39%, while 1-bedroom units trail at 32%. This pattern suggests that guests visiting Roswell tend to favor larger accommodations — likely families or groups — which supports more stable cash flow for investors in the 3-bedroom-and-above range.

Average monthly revenue by property size in Roswell

Monthly revenue rises steadily with size, from $1,384 for 1-bedroom listings to $4,365 for 4-bedroom homes. The jump from 2-bedroom ($2,142) to 3-bedroom ($3,493) represents the largest absolute gain at over $1,350 per month, highlighting the mid-size sweet spot for investors balancing acquisition cost against revenue.

Average annual revenue by property size in Roswell

Four-bedroom properties lead annual revenue at $52,380, nearly 3.2x the $16,618 generated by 1-bedroom units. Three-bedroom homes at $41,920 annually also present strong return potential and may offer a more accessible entry point given Roswell's elevated home values.

Most common amenities for Airbnb listings in Roswell

Parking (96%), kitchens (93%), and self check-in (89%) are near-universal in Roswell's listings, establishing them as baseline guest expectations rather than differentiators. Amenities like pools (10%), hot tubs (8%), and EV chargers (9%) remain rare, presenting a clear opportunity for hosts to stand out and potentially command premium rates by adding these features.

Understanding Roswell's ROI Score: 49/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roswell's ROI Score of 49 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but elevated home prices and growing supply compress returns for average operators. The below-average revenue-to-price ratio is the primary headwind, while occupancy stability and market growth trend both score at average levels — indicating the demand side is holding up even as listings have surged. Investors should pair this data with thorough local regulatory research and focus on properties where they can beat market-average performance through superior amenities, pricing strategy, or favorable acquisition pricing.

Short-Term Rental Regulations in Roswell

Understanding local STR regulations is essential before investing in Roswell. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Roswell, Georgia may be required to obtain a business license or STR-specific permit before listing their property. Investors should verify current permit and registration requirements directly with the City of Roswell and Fulton County authorities, as local rules can change.

Key Restrictions

Common restrictions in Georgia suburban markets like Roswell can include occupancy limits, minimum-stay requirements, noise and parking regulations, and potential HOA restrictions that may prohibit or limit short-term rentals. Some municipalities also cap the number of active STR permits, so confirming availability before purchasing is advisable.

Tax Obligations

Short-term rental hosts in Georgia are typically responsible for state sales tax, local hotel/motel taxes, and any applicable tourism-related assessments. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full tax obligations with the Georgia Department of Revenue and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roswell can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roswell's STR market is likely to see continued supply growth given the 105% year-over-year listing increase, which could put modest downward pressure on occupancy if demand doesn't keep pace. Seasonal revenue patterns suggest summer will remain the strongest window, with ADR potentially rising 1–3% for well-positioned properties during peak months like July. Occupancy is expected to hover in the 36–40% range market-wide, though larger properties with three or four bedrooms may sustain rates closer to 40–43%. Investors entering now should plan for a competitive environment and focus on differentiation through amenities and guest experience."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roswell, GA

What is the average Airbnb occupancy rate in Roswell?

The average Airbnb occupancy rate in Roswell is currently 38%, which is notably above the Georgia state average of 32%. Occupancy varies by property size — 3-bedroom listings lead at 43%, while 1-bedroom units average around 32%. These figures reflect trailing performance of active listings and individual results will depend on factors like pricing, location within Roswell, and guest reviews.

How much do Airbnb hosts make in Roswell?

Airbnb hosts in Roswell earn an average of $2,690 per month and approximately $32,287 per year based on trailing 12-month booking data. Revenue scales significantly with property size: 1-bedroom listings average about $16,618 annually, while 4-bedroom properties generate roughly $52,380 per year. Actual earnings depend on occupancy strategy, seasonal demand, and the quality of the guest experience.

Is Roswell a good market for Airbnb investment?

Roswell earns a Rabbu ROI Score of 49 out of 100, placing it in the 'Competitive Opportunity' category. Investor interest and demand are strong, but elevated home values (averaging around $907K) compress the revenue-to-price ratio, meaning deal sourcing needs to be selective. Larger properties tend to deliver the best revenue potential, and Roswell's occupancy outperforms the state average, which is an encouraging sign for consistent bookings. Investors who can acquire below the market average or add value through amenities and superior management have the best chance of generating attractive returns.

What is the average daily rate (ADR) for Airbnb in Roswell?

The average daily rate for Airbnb listings in Roswell is $220, which is below the Georgia state average of $299. ADR ranges widely by property size — from $116 for 1-bedroom units up to $386 for 4-bedroom properties. This pricing structure rewards investors who target larger homes, where nightly rates can support stronger overall revenue despite moderate occupancy.

Are short-term rentals legal in Roswell?

Short-term rentals do operate in Roswell, GA, with approximately 90 active Airbnb listings in the market. However, local regulations can evolve, and operators may need to secure permits, business licenses, or meet specific zoning requirements. We recommend contacting the City of Roswell directly and checking any applicable HOA rules before investing to ensure full compliance.

When is peak season for Airbnb in Roswell?

Peak season in Roswell falls during the summer months, with July delivering the highest average monthly revenue at $3,117. January ($2,907) also performs well, likely driven by post-holiday travel and corporate activity early in the year. The softest month is February at $2,332, but the overall seasonal swing is moderate — the spread between the best and worst months is roughly $785, indicating relatively steady demand throughout the year.

How many Airbnbs are there in Roswell?

As of April 2026, there are 90 active Airbnb listings in Roswell. The market has seen significant supply growth, with active listings increasing by 105% year over year. One-bedroom units make up the largest share at 35 listings, followed by 3-bedrooms (23), 2-bedrooms (14), and 4-bedrooms (9).

How is Airbnb revenue calculated in Roswell?

The annual and monthly revenue figures for Roswell are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Roswell, GA market
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data aggregated from Rabbu proprietary analytics and the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.