Roswell, NM Airbnb Market Data, Statistics, and Occupancy Rates

Roswell Short-Term Rental Market Overview

Roswell, NM offers short-term rental investors an affordable entry point, with average home values around $286,692 and an ADR of $157—well below the New Mexico state average of $249. The market's 55 active Airbnb listings and 35% occupancy rate suggest a small but growing market, with year-over-year listing growth of 200% signaling rising investor interest. Revenue potential is modest at $21,475 annually on average, but the combination of low acquisition costs and Roswell's unique cultural draw—anchored by its international reputation—creates a niche opportunity worth evaluating.

Key Market Statistics

According to Rabbu market data, the Roswell short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Roswell

Roswell's low property costs and distinctive tourism appeal make it a market where selective investors can find competitive returns despite modest occupancy levels.

Expert Market Assessment

"Roswell presents a competitive but manageable opportunity for STR investors who approach the market with realistic expectations. The ROI score of 54 out of 100 reflects average revenue-to-price and occupancy stability metrics, tempered by below-average growth trends and supply/demand dynamics. Seasonality is a key consideration: July's $2,706 average monthly revenue dwarfs the February low of $1,328, so operators need a pricing and marketing strategy that accounts for meaningful off-peak softness. Investors targeting 3- or 4-bedroom properties stand to capture the best returns, but success here hinges on deal sourcing and operational execution rather than market tailwinds alone."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Roswell

Average revenue by month in Roswell

Roswell's revenue peaks sharply in July at $2,706, roughly double the softest months of February ($1,328) and April ($1,312), revealing a strongly seasonal market driven by summer travel. The October–December period shows a modest secondary uptick around $1,741–$1,841, which may reflect holiday and event-related demand.

Active Airbnb listings by property size in Roswell

Two-bedroom properties dominate supply with 21 of 55 total listings, while 4-bedroom homes are the scarcest at just 5 listings. The limited supply of larger properties could represent an opportunity for investors, especially given the higher revenue potential those units command.

Average daily rate (ADR) by property size in Roswell

ADR climbs modestly from $138 for 1-bedroom properties to $147 for 3-bedrooms, then jumps dramatically to $314 for 4-bedroom listings—more than double the next tier down. This steep premium on 4-bedroom homes suggests strong demand for larger group accommodations in a market with very limited supply at that size.

Average RevPAN by property size in Roswell

Four-bedroom properties deliver the highest RevPAN at $72, outperforming all other sizes despite having the lowest occupancy rate, thanks to their commanding ADR. Three-bedroom units follow at $57, while 2-bedrooms trail at $42, suggesting that mid-size properties face the tightest competition relative to their pricing power.

Average occupancy rates by property size in Roswell

One-bedroom and 3-bedroom listings tie for the highest occupancy at 39%, while 2-bedroom properties come in at 30% and 4-bedrooms lag at 23%. The lower occupancy for 4-bedroom units is more than offset by their premium pricing, but investors in the 2-bedroom segment should pay close attention to competitive positioning.

Average monthly revenue by property size in Roswell

Monthly revenue scales consistently with size, from $864 for 1-bedroom units up to $3,225 for 4-bedroom properties—nearly four times the smallest category. The jump from 3-bedroom ($2,097) to 4-bedroom ($3,225) is particularly notable and reflects both the ADR premium and scarcity of larger listings.

Average annual revenue by property size in Roswell

Four-bedroom properties lead annual revenue at $38,708, nearly double the 2-bedroom average of $20,674 and almost four times the 1-bedroom figure of $10,368. For investors focused on maximizing gross revenue relative to a single property, the 3-bedroom ($25,175) and 4-bedroom tiers offer the strongest return potential.

Most common amenities for Airbnb listings in Roswell

Parking (96%) and kitchen access (93%) are near-universal in Roswell's listings, reflecting the practical expectations of guests in a car-dependent market. Self check-in (80%), laundry facilities (78%), and outdoor spaces like backyards (76%) and BBQ grills (60%) round out the essentials, while luxury amenities like hot tubs (9%) and pools (6%) remain rare—potentially offering differentiation for new listings.

Understanding Roswell's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Roswell's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but requires more selective deal sourcing to generate strong returns. The score reflects average marks for both revenue-to-price ratio and occupancy stability, while market growth trend and supply/demand balance rate below average—likely influenced by rapid listing growth outpacing demand. Investors should pair this data with thorough local regulatory research and focus on property types (especially 3- and 4-bedroom homes) where the numbers tilt more favorably.

Short-Term Rental Regulations in Roswell

Understanding local STR regulations is essential before investing in Roswell. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Roswell, New Mexico may need to obtain a business registration or lodging permit before listing a property. Investors should verify current requirements directly with the City of Roswell and the State of New Mexico, as regulations can evolve quickly in growing markets.

Key Restrictions

Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants can also impose additional limitations on short-term rental activity, so investors should review any applicable community guidelines before purchasing a property.

Tax Obligations

New Mexico imposes a gross receipts tax on lodging services, and Roswell may levy additional local lodgers' taxes on short-term rentals. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with the New Mexico Taxation and Revenue Department.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Roswell can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Roswell's STR market is likely to see continued supply growth as investor interest accelerates, though the below-average supply/demand balance and market growth trend suggest that new entrants should be strategic about property selection. Seasonal patterns point to summer as the revenue engine, with July averaging $2,706 per listing—roughly double the quieter months of February ($1,328) and April ($1,312). Investors can reasonably expect occupancy to hover in the 33–37% range market-wide, with ADR holding relatively steady given limited hotel competition. Careful pricing strategy during shoulder months and investment in larger properties could help outperform market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Roswell, NM

What is the average Airbnb occupancy rate in Roswell?

The average Airbnb occupancy rate in Roswell is currently 35%, which is just slightly below the New Mexico state average of 36%. Occupancy varies by property size, with 1-bedroom and 3-bedroom listings achieving the highest rates at 39%, while 4-bedroom properties average 23%. These figures reflect market-wide averages—individual properties can perform above or below these benchmarks depending on location, amenities, and pricing strategy.

How much do Airbnb hosts make in Roswell?

Airbnb hosts in Roswell earn an average of $1,789 per month, which translates to approximately $21,475 per year based on trailing 12-month performance. Earnings vary significantly by property size: 1-bedroom listings average around $864 per month, while 4-bedroom properties can bring in roughly $3,225 monthly. Peak summer months like July can push monthly revenue above $2,700, making seasonal pricing strategy an important factor in maximizing income.

Is Roswell a good market for Airbnb investment?

Roswell earns an ROI score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market's strengths include affordable property prices (averaging $286,692) and a distinctive tourism draw, but investors should be aware of below-average market growth trends and supply/demand dynamics. Larger properties—particularly 3- and 4-bedroom homes—tend to generate the best returns. Success in this market depends on careful deal sourcing, strong seasonal pricing, and operational efficiency.

What is the average daily rate (ADR) for Airbnb in Roswell?

The average daily rate for Airbnb listings in Roswell is $157, which is notably lower than the New Mexico state average of $249. ADR ranges from $138 for 1-bedroom properties to $314 for 4-bedroom homes. This pricing reflects Roswell's positioning as an affordable destination, which can work in an investor's favor when paired with lower acquisition and operating costs.

Are short-term rentals legal in Roswell?

Short-term rentals are generally permitted in Roswell, New Mexico, though operators may need to obtain appropriate business registrations or permits. Local regulations can include requirements around occupancy limits, parking, and tax collection. We recommend verifying current rules directly with the City of Roswell and the State of New Mexico before purchasing or listing a property, as STR regulations are subject to change.

When is peak season for Airbnb in Roswell?

Peak season for Airbnb in Roswell runs through the summer months, with July leading the way at an average monthly revenue of $2,706. June ($2,276) and August ($2,002) also perform well above the annual average. The slowest months are February ($1,328) and April ($1,312), creating a roughly 2x revenue spread between peak and off-peak periods. Investors should factor this seasonality into their cash flow projections.

How many Airbnbs are there in Roswell?

As of April 2026, there are 55 active Airbnb listings in Roswell. The supply is dominated by 2-bedroom properties (21 listings), followed by 3-bedroom (15), 1-bedroom (13), and 4-bedroom (5) properties. Year-over-year listing growth stands at 200%, indicating rapidly increasing investor and host interest in the market.

How is Airbnb revenue calculated in Roswell?

The annual and monthly revenue figures for Roswell are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.