Rowlett, TX Airbnb Market Data, Statistics, and Occupancy Rates

Rowlett Short-Term Rental Market Overview

Rowlett, TX is a lakeside suburb northeast of Dallas where short-term rental supply is still small — just 43 active Airbnb listings — but growing fast, with 163% year-over-year listing growth signaling rising investor interest. The market-wide average annual revenue sits at $29,861 on average home values of $469,780, and while occupancy at 37% edges above the Texas state average of 33%, the ADR of $240 comes in below the state's $276. Larger properties (4- and 5-bedroom homes) are the clear revenue leaders here, suggesting investors who target the family and group-travel segment near Lake Ray Hubbard stand to capture the strongest returns.

Key Market Statistics

According to Rabbu market data, the Rowlett short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rowlett

Rowlett attracts STR investors because of its proximity to the Dallas metroplex, lakefront appeal, and relatively small supply that still offers room for differentiated properties.

Expert Market Assessment

"Rowlett presents a competitive opportunity where returns are achievable but not effortless. The ROI score of 54 out of 100 reflects an average revenue-to-price ratio alongside below-average occupancy stability and growth trends, meaning investors need to be strategic about property selection and pricing. Seasonality is moderate — October ($2,854) and March ($2,846) lead the revenue calendar, while January and February dip below $1,910 — so cash-flow planning should account for roughly a $950 monthly swing between peak and trough. Larger homes with standout amenities like lake access, pools, or hot tubs are best positioned to capture premium rates and maintain steadier bookings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rowlett

Average revenue by month in Rowlett

Revenue in Rowlett peaks in October ($2,854) and March ($2,846), with a secondary strong stretch from May through July averaging around $2,750. January and February are the softest months at roughly $1,900, creating moderate but manageable seasonality that investors should factor into cash-flow projections.

Active Airbnb listings by property size in Rowlett

Three-bedroom homes make up the largest share of supply with 13 listings, followed by 4-bedrooms (10) and 5-bedrooms (9), while 1-bedroom units account for just 7 listings. The absence of 2-bedroom listings in the data could signal either a gap in supply or limited demand for that configuration, and investors may want to investigate whether mid-size properties represent an underserved niche.

Average daily rate (ADR) by property size in Rowlett

ADR scales sharply with property size — 1-bedroom listings average just $73 per night while 4-bedrooms command $353, the highest rate in the market. Interestingly, 5-bedroom properties average $310, slightly below the 4-bedroom tier, suggesting that the premium-to-cost trade-off may be strongest at the 4-bedroom level.

Average RevPAN by property size in Rowlett

Five-bedroom homes deliver the highest RevPAN at $114, followed by 4-bedrooms at $101, reflecting their ability to combine solid rates with reasonable occupancy. One-bedroom units trail significantly at $31 RevPAN, indicating that despite their higher occupancy rates, their low nightly rates limit per-night revenue potential.

Average occupancy rates by property size in Rowlett

One-bedroom units lead occupancy at 43%, while 5-bedrooms maintain a respectable 37% — both above the market-wide average. Four-bedroom properties sit lowest at 29%, which suggests that while they command the highest ADR, they may experience longer gaps between bookings, something investors should weigh when projecting cash flow.

Average monthly revenue by property size in Rowlett

Five-bedroom homes are the top monthly earners at $3,906, followed by 4-bedrooms at $3,072 — both well above the market average of $2,488. One-bedroom units generate just $593 per month, underscoring that in Rowlett the revenue case strongly favors larger, group-oriented properties.

Average annual revenue by property size in Rowlett

Annual revenue ranges from $7,120 for 1-bedroom units to $46,877 for 5-bedroom homes, a more than sixfold difference. For investors focused on maximizing gross revenue, 5-bedroom properties offer the strongest annual return potential at nearly $47,000, though acquisition and operating costs will be proportionally higher.

Most common amenities for Airbnb listings in Rowlett

Parking and kitchens are essentially table stakes at 98% prevalence, and in-unit laundry (washer 91%, dryer 88%) and backyards (86%) are close behind — signaling that guests in Rowlett expect a full home experience. Differentiators like lake access (37%), pools (33%), and hot tubs (26%) are less common and could help a listing stand out in a market where competition is growing rapidly.

Understanding Rowlett's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rowlett's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but requires careful deal selection to achieve attractive returns. The revenue-to-price ratio and supply/demand balance both register as average, while occupancy stability and market growth trend score below average — a profile that favors investors who can differentiate their property through amenities, location (e.g., lake access), or superior management. Pairing this data with thorough local regulatory research and a realistic cash-flow model will help investors gauge whether a specific Rowlett property pencils out.

Short-Term Rental Regulations in Rowlett

Understanding local STR regulations is essential before investing in Rowlett. Here's the current regulatory landscape:

Permit Requirements

The City of Rowlett and the State of Texas may require short-term rental operators to obtain a permit or register their property before listing. Investors should verify current requirements directly with the Rowlett city clerk or planning department, as local STR ordinances can change.

Key Restrictions

Common restrictions in Texas suburbs like Rowlett can include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, dedicated parking mandates, and HOA covenants that may prohibit or limit short-term rentals entirely. Before purchasing, it's wise to confirm both municipal regulations and any homeowner association rules that apply to the specific property.

Tax Obligations

Short-term rental hosts in Texas are generally subject to the state hotel occupancy tax as well as any locally imposed lodging or tourism taxes. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm whether additional local tax filings are required in Rowlett.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rowlett can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rowlett's rapid supply expansion is likely to intensify competition, which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest from March through July and again in October, with softer months in January and February pulling the annual average down. ADR may see incremental gains of 1–3% for well-appointed lakefront or larger properties, but investors should plan conservatively around occupancy in the 35–40% range given the market's below-average stability score. Selective deal sourcing — particularly homes with lake access or outdoor amenities — will be key to outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rowlett, TX

What is the average Airbnb occupancy rate in Rowlett?

The average occupancy rate for Airbnb listings in Rowlett is currently 37%, which sits above the Texas state average of 33%. Occupancy varies by property size — 1-bedroom units lead at 43%, while 4-bedroom homes average 29%. Investors targeting higher occupancy may find smaller units more consistent, though larger properties compensate with significantly higher nightly rates.

How much do Airbnb hosts make in Rowlett?

On average, Airbnb hosts in Rowlett earn approximately $2,488 per month or $29,861 per year based on trailing 12-month booking data. Revenue scales meaningfully with property size: 5-bedroom homes average $3,906 monthly ($46,877 annually), while 1-bedroom units bring in about $593 per month. Individual results depend on pricing strategy, amenities, guest reviews, and how actively the listing is managed.

Is Rowlett a good market for Airbnb investment?

Rowlett carries a Rabbu ROI Score of 54 out of 100, categorized as a 'Competitive Opportunity.' The market benefits from lakeside leisure demand and proximity to Dallas, but rapid supply growth (163% year-over-year) and below-average occupancy stability mean investors need to source deals carefully. Larger properties with distinctive amenities like lake access or a pool tend to generate the strongest returns in this market.

What is the average daily rate (ADR) for Airbnb in Rowlett?

The current average daily rate in Rowlett is $240, which is below the Texas state average of $276. ADR varies significantly by size — 1-bedroom listings average $73 per night, 3-bedrooms average $203, and 4-bedroom properties command $353. Five-bedroom homes average $310, likely reflecting a slightly different guest mix or pricing strategy compared to the 4-bedroom segment.

Are short-term rentals legal in Rowlett?

Short-term rentals operate in Rowlett, TX, but hosts should verify local permit and registration requirements with the City of Rowlett before listing a property. Municipal regulations, zoning rules, and HOA covenants can all affect whether and how an STR may be operated at a specific address. Texas also imposes a state hotel occupancy tax on short-term rentals, so operators should ensure full tax compliance.

When is peak season for Airbnb in Rowlett?

Peak revenue months in Rowlett are October ($2,854) and March ($2,846), with strong performance continuing through the summer months of May through July (around $2,700–$2,800). The slowest months are January ($1,908) and February ($1,890), creating a roughly $950 spread between the highest and lowest earning months. This moderate seasonality means revenue doesn't collapse in the off-season but does require budgeting for softer winter months.

How many Airbnbs are there in Rowlett?

There are currently 43 active Airbnb listings in Rowlett as of April 2026. The market has seen dramatic growth, with a 163% year-over-year increase in active listings. The supply is concentrated in 3-bedroom (13 listings) and 4-bedroom (10 listings) properties, with 5-bedrooms (9 listings) and 1-bedrooms (7 listings) rounding out the inventory.

How is Airbnb revenue calculated in Rowlett?

The annual and monthly revenue figures for Rowlett are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Rowlett, TX market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of the dates noted and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before purchasing an investment property.