Ruckersville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Ruckersville Short-Term Rental Market Overview

Ruckersville, VA is a small but quietly compelling short-term rental market nestled near Virginia's Blue Ridge foothills, where just 18 active Airbnb listings generate an average annual revenue of $33,295 per property. With an ADR of $261 — well below the $339 state average — and occupancy running at 37% (slightly above the 34% state figure), the market offers a favorable supply/demand dynamic for investors willing to operate in a niche setting. The ROI score of 65 out of 100 signals an attractive opportunity, particularly for those targeting 3-bedroom properties that pull in substantially higher returns.

Key Market Statistics

According to Rabbu market data, the Ruckersville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ruckersville

Ruckersville's low listing count, favorable supply/demand balance, and proximity to Virginia's scenic attractions create a niche opportunity for STR investors seeking less competitive markets with reasonable returns.

Expert Market Assessment

"With a ROI score of 65 and an "Attractive Opportunity" designation, Ruckersville presents a moderate-to-strong investment profile for short-term rentals. The market's pronounced seasonality — revenue peaks in October ($3,759) and August ($3,756) while January dips to just $1,409 — means cash-flow planning is essential. The above-average supply/demand balance is encouraging, though below-average market growth trend signals that appreciation and demand expansion may be gradual. Investors who target larger properties and maintain competitive amenities should find this a rewarding, if seasonal, market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ruckersville

Average revenue by month in Ruckersville

Ruckersville displays clear seasonality, with October ($3,759) and August ($3,756) delivering peak revenue and January ($1,409) marking the low point — a spread of roughly $2,350 between the best and weakest months. Investors should budget for slower winter earnings while capitalizing on strong fall and summer demand.

Active Airbnb listings by property size in Ruckersville

Supply in Ruckersville is evenly split between 1-bedroom and 3-bedroom properties, each with 5 active listings, and no 2-bedroom options appear in the data. This gap could represent an opportunity for investors to introduce mid-size units that serve travelers looking for something between a studio-style retreat and a full-size home.

Average daily rate (ADR) by property size in Ruckersville

ADR scales sharply with property size in Ruckersville — 3-bedroom listings command $320 per night compared to just $120 for 1-bedroom units, nearly a 2.7x premium. This significant jump suggests guests place high value on additional space, making larger properties the stronger play for maximizing nightly income.

Average RevPAN by property size in Ruckersville

Three-bedroom properties deliver a RevPAN of $128 compared to $33 for 1-bedroom units, a nearly 4x difference that accounts for both higher rates and better occupancy. This makes 3-bedroom listings far more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Ruckersville

Three-bedroom properties maintain a 40% occupancy rate versus 28% for 1-bedroom units, indicating that larger accommodations see meaningfully stronger and more consistent demand. The 12-percentage-point gap reinforces that group and family travelers — who favor more space — are the primary demand drivers in Ruckersville.

Average monthly revenue by property size in Ruckersville

Monthly revenue diverges dramatically by size: 3-bedroom properties average $4,284 per month while 1-bedroom units earn $1,590, making the larger configuration roughly 2.7x more productive. Investors targeting meaningful cash flow should prioritize 3-bedroom properties in this market.

Average annual revenue by property size in Ruckersville

Three-bedroom listings generate an estimated $51,410 in annual revenue, more than 2.5 times the $19,089 produced by 1-bedroom units. Given average home values of $556,228, larger properties offer a considerably stronger revenue-to-price ratio and represent the best return potential in Ruckersville.

Most common amenities for Airbnb listings in Ruckersville

Every listing in Ruckersville includes a kitchen, and 94% offer parking, reflecting the rural, drive-to nature of this market. Outdoor amenities are also prominent — patios (89%), backyards (78%), and outdoor furniture (78%) signal that guests expect a comfortable indoor-outdoor experience, while hot tubs (22%) and lake access (17%) could serve as differentiators for premium listings.

Understanding Ruckersville's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ruckersville's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability paired with an above-average supply/demand balance — only 18 listings serve the area. The below-average market growth trend is worth monitoring, as it suggests demand expansion may be slower than in more established STR markets. Investors should pair this data with local regulatory research and property-level underwriting to confirm that individual deal economics align with the market-wide indicators.

Short-Term Rental Regulations in Ruckersville

Understanding local STR regulations is essential before investing in Ruckersville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ruckersville, Virginia may be required to obtain a local permit or business license before listing their property. Investors should verify current permit and registration requirements with Greene County and the Commonwealth of Virginia, as rules can evolve.

Key Restrictions

Common restrictions in Virginia's rural markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also apply in certain subdivisions, so it's important to review any community restrictions before purchasing an investment property.

Tax Obligations

Virginia imposes state and local transient occupancy taxes on short-term rentals, and hosts may also owe sales tax. Major booking platforms like Airbnb often collect and remit some of these taxes automatically, but investors should confirm their full tax obligations with local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ruckersville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Ruckersville's STR performance is likely to follow its established seasonal rhythm, with strongest revenue clustering around August and October and softer months in winter. Active listings grew 163% year-over-year, which could temper per-listing revenue if supply continues expanding at that pace — though the market's above-average supply/demand balance suggests there is still room for well-positioned properties. Investors can reasonably expect ADRs to hold steady or inch up 1–3%, while occupancy may settle in the 35–40% range depending on new inventory absorption. These are estimates rather than guarantees, and individual outcomes will depend heavily on property quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ruckersville, VA

What is the average Airbnb occupancy rate in Ruckersville?

The average Airbnb occupancy rate in Ruckersville is currently 37%, which sits slightly above the Virginia state average of 34%. Occupancy varies by property size — 3-bedroom listings average 40% while 1-bedroom units come in at 28%, reflecting stronger demand for larger accommodations in this market.

How much do Airbnb hosts make in Ruckersville?

Airbnb hosts in Ruckersville earn an average of $2,774 per month and approximately $33,295 per year based on trailing 12-month historical data. Earnings vary significantly by property size: 3-bedroom properties average $4,284 monthly ($51,410 annually), while 1-bedroom units bring in roughly $1,590 per month ($19,089 annually). Individual results depend on pricing strategy, property quality, and guest experience.

Is Ruckersville a good market for Airbnb investment?

Ruckersville earns a Rabbu ROI Score of 65 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from an above-average supply/demand balance with only 18 active listings, and occupancy runs above the state average. That said, market growth trend is below average, and revenue is seasonal, so investors should plan for slower winter months. Larger properties tend to deliver significantly better returns in this market.

What is the average daily rate (ADR) for Airbnb in Ruckersville?

The average daily rate for Airbnb listings in Ruckersville is $261, which is lower than the Virginia state average of $339. ADR varies considerably by size — 1-bedroom properties average $120 per night while 3-bedroom listings command $320 per night, reflecting the premium guests are willing to pay for more spacious accommodations in this area.

Are short-term rentals legal in Ruckersville?

Short-term rentals are generally permitted in the Ruckersville area, but operators may need to obtain local permits or business licenses through Greene County. Virginia also has state-level requirements for transient occupancy. Regulations can change, so investors should verify the latest rules with local government offices and review any applicable HOA restrictions before purchasing.

When is peak season for Airbnb in Ruckersville?

Peak season in Ruckersville runs primarily from May through November, with the highest revenue months being October ($3,759) and August ($3,756). The fall foliage season and summer months drive the strongest demand. January and February are the slowest months, with average revenues dropping to around $1,409 and $1,581 respectively.

How many Airbnbs are there in Ruckersville?

There are currently 18 active Airbnb listings in Ruckersville as of April 2026. The supply is split evenly between 1-bedroom and 3-bedroom properties, with 5 listings in each category. This relatively small inventory contributes to the market's above-average supply/demand balance, which can be favorable for hosts.

How is Airbnb revenue calculated in Ruckersville?

The annual and monthly revenue figures for Ruckersville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Ruckersville market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.