Rumson, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Rumson Short-Term Rental Market Overview

Rumson, NJ is an affluent Jersey Shore community where short-term rentals command a premium average daily rate of $624—well above the $430 state average—driven largely by seasonal beach and waterfront demand. With only 21 active Airbnb listings, the market is extremely small, and average home values near $3.75 million mean the revenue-to-price ratio is tight. Annual revenue averages $57,475, making this a market best suited for investors who already own high-value property or who can capitalize on the intense summer season rather than rely on year-round income.

Key Market Statistics

According to Rabbu market data, the Rumson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Rumson

Rumson appeals to investors seeking ultra-premium nightly rates in a low-supply coastal market, though the high entry cost and sharp seasonality require careful deal selection.

Expert Market Assessment

"Rumson presents a competitive but niche opportunity: the combination of sky-high property values and a 15% average occupancy rate produces a below-average revenue-to-price ratio, which is why the ROI score sits at 41 out of 100. That said, the market's strength lies in its extreme summer peak—August alone averages $12,609 per listing—creating a concentrated earning window that can cover a significant share of annual costs. Off-peak months like February dip below $1,000, so cash-flow planning needs to account for seven to eight leaner months. For investors who can secure properties at favorable terms or who plan to use the home personally outside of summer, Rumson offers a defensible, low-competition market with genuine upside during peak season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rumson

Average revenue by month in Rumson

Rumson's revenue curve is sharply seasonal: August peaks at $12,609 and July follows at $12,051, while February bottoms out at just $994—a roughly 12:1 spread between the best and worst months. Investors should expect roughly 75% of annual income to concentrate in the May-through-September window.

Active Airbnb listings by property size in Rumson

Supply is evenly split between two-bedroom and three-bedroom listings at six each, accounting for the majority of the market's 21 total listings. The absence of one-bedroom or four-plus-bedroom inventory could signal either zoning constraints or an untapped niche for investors willing to differentiate on size.

Average daily rate (ADR) by property size in Rumson

Three-bedroom properties command an ADR of $439 compared to $372 for two-bedroom units, an 18% premium that reflects the added space and group appeal. Both tiers sit well below the market-wide $624 average, suggesting larger or luxury-tier listings are pulling the overall ADR significantly higher.

Average RevPAN by property size in Rumson

Two-bedroom listings deliver the stronger RevPAN at $90 versus $68 for three-bedroom properties, driven by their higher occupancy rates offsetting the lower nightly price. For investors focused on per-night yield rather than absolute revenue, smaller units currently extract more value from each available night.

Average occupancy rates by property size in Rumson

Two-bedroom units lead with a 24% occupancy rate, eight percentage points above three-bedroom listings at 16%. While both figures are modest compared to state norms, the gap suggests two-bedroom properties attract bookings more consistently, potentially offering slightly more predictable cash flow.

Average monthly revenue by property size in Rumson

Three-bedroom properties earn an average of $4,142 per month compared to $3,282 for two-bedroom units, a roughly 26% premium thanks to higher nightly rates despite lower occupancy. Investors prioritizing top-line revenue will lean toward three-bedroom configurations, though the margin narrows once operating costs are considered.

Average annual revenue by property size in Rumson

Three-bedroom listings generate about $49,709 annually versus $39,387 for two-bedroom properties—a $10,000 gap that favors the larger configuration in absolute terms. Given Rumson's high property values, both figures yield a modest return on investment, reinforcing the need for favorable acquisition pricing.

Most common amenities for Airbnb listings in Rumson

Kitchen and parking top the list at 95% prevalence, reflecting the home-away-from-home expectations of beach-season guests who plan multi-day stays. Beach access (52%), BBQ grills (67%), and patios (76%) further confirm that outdoor and coastal lifestyle amenities are table stakes—listings without them will likely struggle to compete.

Understanding Rumson's ROI Score: 41/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rumson's ROI Score of 41 out of 100 places it in the Competitive Opportunity band, signaling that while demand and investor interest exist, the below-average revenue-to-price ratio—driven by home values near $3.75 million—makes deal selection critical. Occupancy stability and market growth trend both score in the average range, reflecting a market that functions reliably within its seasonal pattern but doesn't yet show breakout momentum. Investors should pair this data with thorough local regulatory research and a realistic off-season budget before committing capital.

Short-Term Rental Regulations in Rumson

Understanding local STR regulations is essential before investing in Rumson. Here's the current regulatory landscape:

Permit Requirements

Rumson, NJ may require short-term rental operators to obtain a permit or register with the borough before listing a property. Investors should verify current requirements directly with Rumson's municipal offices and the State of New Jersey before purchasing or listing.

Key Restrictions

Common restrictions in New Jersey shore communities can include occupancy limits tied to bedroom count, minimum stay requirements (especially during summer), noise and parking regulations, and caps on the number of rental permits issued. HOA and community association rules may impose additional limits that supersede municipal allowances, so reviewing all governing documents is essential.

Tax Obligations

Short-term rental hosts in New Jersey are generally subject to the state's Sales and Use Tax as well as local occupancy or tourism taxes. Platforms like Airbnb often collect and remit these taxes on the host's behalf, but operators should confirm their specific obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rumson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rumson's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between May and September. Active listings doubled year over year, so new supply could add competitive pressure, though the tiny overall count still leaves room for well-positioned properties. ADR may hold steady or see modest gains of 1–3% given the market's premium positioning, but occupancy—currently around 15%—will probably stay well below state norms outside the summer window. Investors should budget conservatively for the off-season and treat peak-month earnings as the primary revenue engine."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rumson, NJ

What is the average Airbnb occupancy rate in Rumson?

The average occupancy rate for Airbnb listings in Rumson is currently 15%, which is significantly below the New Jersey state average of 34%. This reflects the market's strong seasonality—demand surges during the summer beach months and drops considerably in the off-season. Two-bedroom listings tend to perform better at around 24% occupancy compared to 16% for three-bedroom properties.

How much do Airbnb hosts make in Rumson?

On average, Airbnb hosts in Rumson earn approximately $4,789 per month and $57,475 per year based on trailing 12-month booking data. Revenue varies dramatically by season, with August averaging around $12,609 per listing and February dropping to roughly $994. Three-bedroom properties generate about $49,709 annually, while two-bedroom units average $39,387.

Is Rumson a good market for Airbnb investment?

Rumson carries a Rabbu ROI Score of 41 out of 100, categorized as a Competitive Opportunity. The market offers an exceptionally high ADR of $624 and very limited competition with just 21 active listings, but average home values near $3.75 million compress the revenue-to-price ratio. It's best suited for investors who can acquire property efficiently and capitalize on the lucrative summer season, rather than those seeking consistent year-round cash flow.

What is the average daily rate (ADR) for Airbnb in Rumson?

The average daily rate in Rumson is $624, roughly 45% higher than the New Jersey state average of $430. Three-bedroom listings command about $439 per night, while two-bedroom properties average $372. The market-level ADR is pushed higher by larger or premium waterfront properties that attract peak-season travelers willing to pay a significant premium.

Are short-term rentals legal in Rumson?

Short-term rental regulations can vary at the municipal level in New Jersey. Rumson may require permits or registration for STR operators, and restrictions on occupancy, parking, or minimum stay lengths could apply. We recommend checking directly with the Borough of Rumson and consulting a local attorney or real estate professional to confirm current rules before investing.

When is peak season for Airbnb in Rumson?

Peak season in Rumson runs from June through August, with July and August being the standout months. August leads with average revenue of $12,609 per listing, followed closely by July at $12,051. Revenue ramps up meaningfully in May ($5,235) and September ($5,913), while the winter months from November through March see the softest demand, with February averaging just $994.

How many Airbnbs are there in Rumson?

As of April 2026, there are 21 active Airbnb listings in Rumson. This represents a 100% year-over-year increase, indicating growing investor interest in the market. The supply is split evenly between two-bedroom and three-bedroom properties, with six listings in each of those size categories.

How is Airbnb revenue calculated in Rumson?

The annual and monthly revenue figures for Rumson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Rumson and surrounding areas
• Average daily rates, occupancy rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.