Russellville, AR Airbnb Market Data, Statistics, and Occupancy Rates

Russellville Short-Term Rental Market Overview

Russellville, AR is a compact short-term rental market with just 38 active Airbnb listings and an average annual revenue of $21,424 per property. The market's ADR of $141 sits below the Arkansas state average of $192, but occupancy of 28% edges slightly above the 26% statewide benchmark. With an ROI score of 53 out of 100, Russellville presents a competitive opportunity where selective deal sourcing and smart property selection will be essential to generating meaningful returns.

Key Market Statistics

According to Rabbu market data, the Russellville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Russellville

Russellville offers affordable entry points relative to many Arkansas markets, but investors need to be strategic given moderate occupancy and growing competition.

Expert Market Assessment

"Russellville's STR opportunity is best described as moderate — there's real revenue potential, particularly for larger properties, but the market's below-average occupancy stability and rapid supply growth warrant a cautious approach. Seasonality is pronounced: October leads at $2,671 in average monthly revenue while January dips to just $877, creating a nearly 3:1 spread between peak and trough months. Four-bedroom properties stand out as the strongest performers with $29,033 in average annual revenue and 34% occupancy, suggesting that group-friendly homes near recreational attractions have the clearest path to profitability. Investors willing to target the right property type and manage through seasonal softness can find workable returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Russellville

Average revenue by month in Russellville

Russellville shows pronounced seasonality, with October ($2,671) and March ($2,271) leading as peak months while January ($877) and February ($1,026) represent the clear off-peak — a spread of over $1,700 that investors should plan cash reserves around. Summer months hold relatively steady in the $1,740–$2,243 range, and a secondary fall peak in September ($1,976) adds another demand window.

Active Airbnb listings by property size in Russellville

Three-bedroom properties dominate the Russellville supply with 15 of the 38 active listings (39%), while 2-bedroom units are the most underrepresented at just 6 listings. The relatively thin inventory across all sizes means new entrants can still differentiate, though 3-bedrooms face the most direct competition.

Average daily rate (ADR) by property size in Russellville

ADR scales predictably with size in Russellville, from $94 for 1-bedroom units up to $181 for 4-bedroom properties — a 93% premium for three additional bedrooms. The jump from 2-bedroom ($138) to 3-bedroom ($146) is modest at just $8, suggesting the strongest pricing leverage comes from moving to the 4-bedroom tier.

Average RevPAN by property size in Russellville

Four-bedroom properties deliver the highest RevPAN at $60, more than double what 1-bedroom ($23) and 2-bedroom ($21) units generate. Three-bedroom listings also perform well at $45 RevPAN, making larger properties the clear winners when factoring in both rate and occupancy.

Average occupancy rates by property size in Russellville

Occupancy rates favor larger units: 4-bedroom properties fill 34% of available nights and 3-bedrooms reach 31%, while 2-bedroom listings lag at just 15%. This pattern suggests that group travelers and families drive much of Russellville's demand, and smaller units may struggle to maintain consistent bookings.

Average monthly revenue by property size in Russellville

Monthly revenue follows a clear size gradient, with 4-bedroom properties averaging $2,419 — more than double the $1,094 that 2-bedroom units earn. Three-bedroom listings generate $1,847 per month, positioning them as a solid mid-tier option that balances acquisition cost against revenue potential.

Average annual revenue by property size in Russellville

At $29,033 in average annual revenue, 4-bedroom properties in Russellville offer the strongest return potential, followed by 3-bedrooms at $22,173. Smaller configurations trail significantly — 1-bedrooms earn $14,143 and 2-bedrooms just $13,131 annually — making larger properties the most compelling investment targets in this market.

Most common amenities for Airbnb listings in Russellville

Near-universal kitchen access (97%), parking (95%), and washer/dryer availability (87–90%) set the baseline guest expectation in Russellville, while more than half of listings offer a workspace (53%) and pet-friendliness (53%). Only 8% of listings feature lake access despite proximity to Lake Dardanelle, suggesting a potential differentiator for properties that can offer waterfront amenities.

Understanding Russellville's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Russellville's ROI score of 53 out of 100 places it in the Competitive Opportunity band, reflecting an average revenue-to-price ratio and average market growth alongside below-average occupancy stability. The supply/demand balance is rated average, but the 59% year-over-year listing growth signals that competition is tightening and new investors need to be selective about deal quality. Pairing this data with thorough local regulatory research and targeting higher-performing property sizes (3–4 bedrooms) will be key to sourcing deals that deliver meaningful returns.

Short-Term Rental Regulations in Russellville

Understanding local STR regulations is essential before investing in Russellville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Russellville, Arkansas may be required to obtain permits or register their property with local authorities. Investors should verify current permit requirements directly with the City of Russellville and the State of Arkansas before listing a property.

Key Restrictions

Common STR restrictions in markets like Russellville can include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA rules may also apply depending on the neighborhood, and some areas impose caps on the number of active permits, so checking with local planning and zoning offices is strongly recommended.

Tax Obligations

Short-term rental hosts in Arkansas are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their specific obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Russellville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Russellville's STR market is likely to see continued supply growth — active listings jumped 59% year over year — which could put downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest revenue will concentrate in spring and fall peaks (March and October), with softer winter months pulling down annual averages. Investors should anticipate ADR holding steady or seeing modest gains in the 1–3% range, while occupancy may settle around 25–30% depending on how quickly new supply is absorbed. Careful pricing strategy during off-peak months will be critical to maintaining cash-flow stability."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Russellville, AR

What is the average Airbnb occupancy rate in Russellville?

The average Airbnb occupancy rate in Russellville is currently 28%, which is slightly above the Arkansas state average of 26%. Occupancy varies significantly by property size, with 4-bedroom listings achieving the highest rate at 34% and 2-bedroom units lagging at just 15%. Investors should factor in this variance when evaluating potential properties.

How much do Airbnb hosts make in Russellville?

Airbnb hosts in Russellville earn an average of $1,785 per month, which translates to approximately $21,424 in annual revenue based on trailing 12-month performance. Earnings vary considerably by property size — 4-bedroom properties average $2,419 per month ($29,033 annually), while 1-bedroom units bring in about $1,178 per month ($14,143 annually). Revenue also fluctuates seasonally, with October being the strongest month and January the weakest.

Is Russellville a good market for Airbnb investment?

Russellville carries an ROI score of 53 out of 100, placing it in the 'Competitive Opportunity' category. The market offers affordable home values averaging $321,436 and occupancy that slightly edges out the state average, but below-average occupancy stability and a 59% year-over-year jump in active listings mean competition is intensifying. Investors who target larger properties (3–4 bedrooms) and manage seasonal pricing carefully are best positioned to succeed.

What is the average daily rate (ADR) for Airbnb in Russellville?

The average daily rate for Airbnb listings in Russellville is $141, which is below the Arkansas state average of $192. ADR scales with property size: 1-bedroom units average $94 per night, while 4-bedroom properties command $181 per night. This pricing reflects Russellville's positioning as a more affordable destination compared to larger Arkansas markets.

Are short-term rentals legal in Russellville?

Short-term rentals do operate in Russellville, with 38 active Airbnb listings currently on the market. However, local regulations can change, and operators may need permits or registration. Investors should verify current STR rules directly with the City of Russellville and review any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Russellville?

Peak season for Airbnb in Russellville centers on October, when average monthly revenue reaches $2,671 — the highest of any month. March ($2,271) and July ($2,243) are also strong months, suggesting both fall foliage and summer recreation drive demand. The slowest period is winter, with January averaging just $877 in revenue.

How many Airbnbs are there in Russellville?

As of April 2026, there are 38 active Airbnb listings in Russellville. This represents a 59% increase year over year, indicating rapidly growing investor interest. The majority of listings are 3-bedroom properties (15 listings), followed by 1-bedroom (9), 4-bedroom (7), and 2-bedroom (6) units.

How is Airbnb revenue calculated in Russellville?

The annual and monthly revenue figures for Russellville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Russellville, AR market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may differ. Local regulations, tax requirements, and permit rules are subject to change — always verify with local authorities before investing.