Rye, NH Airbnb Market Data, Statistics, and Occupancy Rates

Rye Short-Term Rental Market Overview

Rye, NH is a small coastal market on New Hampshire's seacoast with just 23 active Airbnb listings, commanding an average daily rate of $316—nearly on par with the state average of $322. Revenue is sharply seasonal, peaking above $10,000 per month in July and August before dropping to under $2,000 in winter. With average home values exceeding $2 million and annual revenue averaging $57,052, the revenue-to-price ratio is tight, making selective deal sourcing essential for investors seeking viable returns.

Key Market Statistics

According to Rabbu market data, the Rye short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rye

Investors look at Rye for its premium coastal location and limited supply, though the high barrier to entry demands careful deal selection to achieve acceptable cash-on-cash returns.

Expert Market Assessment

"Rye represents a competitive opportunity where demand is genuine but entry costs are steep. The $2,097,464 average home value against $57,052 in annual revenue signals a below-average revenue-to-price ratio, meaning investors need to find properties priced well below the market median or with unique positioning to achieve healthy yields. Seasonality is pronounced—August revenue of $10,983 is roughly seven times January's $1,534—so cash reserves for the off-season are a practical necessity. For investors comfortable with a premium coastal asset that doubles as a personal retreat, Rye can work, but those purely chasing yield may find better numbers elsewhere."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rye

Average revenue by month in Rye

Revenue in Rye is extremely seasonal, with August ($10,983) and July ($10,573) generating roughly seven times the income of the slowest month, January ($1,534). The sharp ramp from May through August and steep decline into fall underscores that investors should plan cash flow around a four-month earning window.

Active Airbnb listings by property size in Rye

Supply is spread fairly evenly across 1-bedroom (7 listings), 2-bedroom (6), and 3-bedroom (5) properties, with no single size dominating the market. The absence of 4+ bedroom listings in this data could signal an underserved niche for larger group or family accommodations.

Average daily rate (ADR) by property size in Rye

ADR scales steeply with size in Rye: 1-bedroom units average $174/night, 2-bedrooms jump to $291, and 3-bedrooms reach $403. The 2-to-3 bedroom step represents the largest absolute rate increase, suggesting that larger properties capture a meaningful premium from families and groups.

Average RevPAN by property size in Rye

Three-bedroom properties deliver the strongest RevPAN at $108, which is three times the $36 earned by 2-bedrooms and 4.5 times the $24 from 1-bedrooms. This outsized gap indicates that 3-bedroom listings convert their higher nightly rates into meaningfully better revenue efficiency after accounting for occupancy.

Average occupancy rates by property size in Rye

Three-bedroom properties lead occupancy at 27%, nearly double the 13–14% seen in 1- and 2-bedroom listings. The relatively low occupancy across all sizes reflects Rye's seasonal demand pattern, but the 3-bedroom edge suggests these units capture a broader range of bookings.

Average monthly revenue by property size in Rye

Two-bedroom listings top monthly revenue at $5,445, followed by 3-bedrooms at $4,446 and 1-bedrooms at $3,662. The 2-bedroom category benefits from a combination of moderate ADR and slightly broader appeal, though 3-bedrooms deliver more per available night.

Average annual revenue by property size in Rye

On an annual basis, 2-bedroom properties lead at $65,345, outpacing 3-bedrooms ($53,362) and 1-bedrooms ($43,951). Investors weighing acquisition costs against revenue potential should note that 2-bedrooms currently offer the highest top-line earnings, while 3-bedrooms may yield better per-night efficiency metrics.

Most common amenities for Airbnb listings in Rye

Parking is universal (100%) across Rye listings, followed by kitchens (91%) and self check-in (87%), reflecting a guest base that expects convenience and independence. Outdoor amenities like backyards (74%), patios (70%), and BBQ grills (52%) are also common, signaling that outdoor space and beach-adjacent living are baseline expectations rather than differentiators in this coastal market.

Understanding Rye's ROI Score: 45/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Rye's ROI Score of 45 out of 100 places it in the 'Competitive Opportunity' band, reflecting strong demand and above-average occupancy stability tempered by a below-average revenue-to-price ratio driven by home values exceeding $2 million. Market growth and supply/demand dynamics both score in the average range, suggesting a stable but not rapidly expanding opportunity. Investors should pair this data with thorough local regulatory research and focus on properties priced below the market median to improve their return profile.

Short-Term Rental Regulations in Rye

Understanding local STR regulations is essential before investing in Rye. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Rye, NH may need to register or obtain a permit from the town before listing a property. Investors should verify current permit and licensing requirements with Rye's town offices and the State of New Hampshire, as local rules can change.

Key Restrictions

Common restrictions in New Hampshire coastal communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional limitations, and some municipalities cap the number of active STR permits, so due diligence with local authorities is strongly recommended before purchasing.

Tax Obligations

New Hampshire imposes a Rooms & Meals Tax on short-term rentals, and operators are typically required to register, collect, and remit this tax. Many booking platforms handle collection automatically, but hosts should confirm compliance with state and local tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rye can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rye's performance will continue to hinge on its summer beach season, with July and August likely generating the bulk of annual income. Occupancy stability scores above average, suggesting consistent demand patterns that investors can plan around, though the current 21% overall occupancy rate leaves room for improvement during shoulder and off-peak months. ADR may hold steady or inch up 1–3% as supply remains limited at just 23 listings, but meaningful revenue gains will require creative strategies to capture bookings outside the June-through-September corridor."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rye, NH

What is the average Airbnb occupancy rate in Rye?

The average occupancy rate for Airbnb listings in Rye is currently 21%, which is notably below the New Hampshire state average of 49%. This reflects the market's heavy summer seasonality—3-bedroom properties lead at 27% occupancy, while 1- and 2-bedroom units hover around 13–14%. Occupancy spikes during the peak beach months of June through September and drops significantly in winter.

How much do Airbnb hosts make in Rye?

On average, Airbnb hosts in Rye earn approximately $4,754 per month or $57,052 per year based on trailing 12-month data. Earnings vary significantly by property size: 2-bedroom listings lead with an average annual revenue of $65,345, while 1-bedrooms average $43,951 and 3-bedrooms average $53,362. Summer months are by far the highest-earning period, with August alone averaging nearly $11,000.

Is Rye a good market for Airbnb investment?

Rye scores a 45 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and genuine coastal demand, but the high average home value of over $2 million creates a challenging revenue-to-price ratio. Investors who can source properties below the market median or add value through premium positioning and extended shoulder-season bookings will have the best chance at solid returns.

What is the average daily rate (ADR) for Airbnb in Rye?

The average daily rate in Rye is $316, just slightly under the New Hampshire state average of $322. Rates scale significantly with property size: 1-bedroom listings average $174 per night, 2-bedrooms average $291, and 3-bedroom properties command $403 per night. These premium rates reflect the desirability of Rye's coastal location.

Are short-term rentals legal in Rye?

Short-term rentals are generally permitted in Rye, NH, but operators may need to obtain local permits or register with the town. New Hampshire also requires STR hosts to collect and remit the state Rooms & Meals Tax. Regulations can evolve, so prospective investors should check directly with Rye's municipal offices and the State of New Hampshire for the most current requirements before purchasing a property.

When is peak season for Airbnb in Rye?

Peak season in Rye runs from June through August, with July and August being the standout months. August leads with average revenue of $10,983, followed closely by July at $10,573. Revenue drops sharply after September, and the slowest months are January ($1,534) and February ($1,836). This pronounced seasonality means the summer months generate the vast majority of annual income.

How many Airbnbs are there in Rye?

As of April 2026, there are 23 active Airbnb listings in Rye. The supply is relatively evenly distributed: 7 one-bedroom listings, 6 two-bedroom listings, and 5 three-bedroom listings. Year-over-year listing growth stands at 107%, indicating that supply has roughly doubled, which investors should monitor for potential competitive pressure.

How is Airbnb revenue calculated in Rye?

The annual and monthly revenue figures shown for Rye are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Rye, NH
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before investing.