Sag Harbor, NY Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

37 / 100

Sag Harbor presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Sag Harbor Short-Term Rental Market Overview

Sag Harbor commands some of the highest nightly rates on the East Coast, with an average daily rate of $785—more than double New York's state average. However, the market's deeply seasonal character drives occupancy down to just 15% on an annualized basis, and with average home values exceeding $4.1 million, the revenue-to-price ratio presents a challenge. The 87 active listings generate roughly $120,954 in average annual revenue, making this a premium, high-barrier market best suited to investors who can capitalize on explosive summer demand.

Key Market Statistics

According to Rabbu market data, the Sag Harbor short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 87
Average Daily Rate (ADR) vs. $381 state avg. $785
Average Occupancy Rate vs. 40% state avg. 15%
RevPAN ADR * Occupancy Rate $114
Average Monthly Revenue Historical 12-month average $10,079
Average Annual Revenue Historical 12-month average $120,954

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Sag Harbor

Investors look to Sag Harbor for its ultra-premium nightly rates and iconic Hamptons cachet, though success hinges on maximizing the brief but lucrative summer window.

Key investment factors

  • Premium ADR of $785 is over 2x the New York state average, reflecting strong luxury demand
  • Summer months (June–August) account for the vast majority of annual revenue, with August alone averaging $35,049
  • Hamptons brand recognition draws affluent vacationers willing to pay top dollar for quality properties
  • Larger properties (4+ bedrooms) command outsized returns, with 6+ bedroom homes averaging $253,992 annually
  • Outdoor amenities like pools, patios, and BBQ grills are prevalent, signaling guest expectations that well-appointed properties can meet

Expert Market Assessment

"Sag Harbor earns a 'Competitive Opportunity' designation, reflecting a market where demand is strong but entry costs and competition make selective deal sourcing essential. The extreme seasonality—August revenue of $35,049 dwarfs January's $1,568—means cash flow is concentrated in a narrow window, and investors must budget for long off-season stretches. The 163% year-over-year growth in active listings signals rising investor interest, which could tighten margins if supply outpaces demand growth. Properties that stand out with premium amenities and larger bedroom counts are best positioned to capture the outsized returns this market can deliver during peak season."

— Rabbu Market Analysis Team

Understanding Sag Harbor's ROI Score: 37/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Sag Harbor Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Below average 30%
Market Growth Trend Below average 15%
Supply/Demand Balance Below average 15%

What This Means for Investors

Sag Harbor's ROI score of 37 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where all four calculation factors—revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance—register below average. The combination of $4.1 million average home values and deeply seasonal occupancy means investors need to be highly selective in sourcing deals to achieve attractive returns. Pairing this data with thorough local regulatory research and a clear strategy for maximizing peak-season revenue is essential before committing capital.

Short-Term Rental Regulations in Sag Harbor

Understanding local STR regulations is essential before investing in Sag Harbor. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Sag Harbor, New York may be required to register or obtain a permit through the Village of Sag Harbor or the Town of East Hampton, depending on the property's location. Investors should verify current permit and registration requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions in Hamptons-area communities can include limits on occupancy, minimum stay requirements (especially during peak summer months), noise ordinances, and parking regulations. HOA rules may impose additional constraints, and some jurisdictions cap the number of rental permits available, so it's important to confirm all applicable restrictions before closing on a property.

Tax Obligations

Short-term rental hosts in New York are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but investors should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Sag Harbor can provide current regulatory guidance.

Short-Term Rental Financing for Sag Harbor

Financing an Airbnb investment in Sag Harbor requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Sag Harbor Lender →

Future Outlook & Long-Term Forecast

"Sag Harbor's short-term rental performance over the next 12–18 months will likely remain anchored to its pronounced summer peak, with July and August continuing to drive the lion's share of annual income. Active listings surged 163% year over year, which could put downward pressure on occupancy and ADR during shoulder months unless demand keeps pace. Investors should plan for ADR to hold relatively steady given the luxury positioning of the market, though occupancy during November through March may remain in the low single digits. Realistic annual revenue estimates for new entrants likely fall in the $100,000–$130,000 range, assuming competitive listing quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Sag Harbor, NY

What is the average Airbnb occupancy rate in Sag Harbor?
The average occupancy rate for Airbnb listings in Sag Harbor is currently 15%, which is well below the New York state average of 40%. This low annualized figure reflects the market's intense seasonality—demand is concentrated in the summer months, with occupancy dropping sharply from October through April. Investors should expect their properties to be heavily booked in summer but largely vacant during the off-season.
How much do Airbnb hosts make in Sag Harbor?
On average, Airbnb hosts in Sag Harbor earn approximately $10,079 per month and $120,954 per year based on trailing 12-month booking data. Revenue varies dramatically by season and property size: 6+ bedroom homes average $253,992 annually, while 1-bedroom listings earn around $45,870. The bulk of annual income is earned between May and September, with August alone averaging $35,049 per listing.
Is Sag Harbor a good market for Airbnb investment?
Sag Harbor offers exceptional nightly rates and strong summer demand driven by its Hamptons location, but the investment picture is nuanced. With an ROI score of 37 out of 100 and average home values above $4.1 million, the revenue-to-price ratio is below average. The market works best for investors who already own property in the area or can acquire at a favorable basis—those who can tolerate seasonal cash flow swings and compete effectively during the peak summer window.
What is the average daily rate (ADR) for Airbnb in Sag Harbor?
The average daily rate for Airbnb listings in Sag Harbor is $785, which is more than twice the New York state average of $381. ADR scales significantly with property size: 1-bedroom units average $283 per night, while 6+ bedroom properties command $2,079 per night. This premium pricing reflects the luxury expectations of Hamptons vacationers.
Are short-term rentals legal in Sag Harbor?
Short-term rentals operate in Sag Harbor, with 87 active Airbnb listings currently on the market. However, local regulations in the Village of Sag Harbor and surrounding East Hampton jurisdiction may require permits, impose minimum stay requirements, or set other restrictions. Investors should consult with local government offices and, if applicable, review any HOA rules before purchasing a property for short-term rental use.
When is peak season for Airbnb in Sag Harbor?
Peak season in Sag Harbor runs from June through August, with August being the single highest-revenue month at an average of $35,049 per listing. July follows closely at $29,480, and June averages $15,588. Revenue drops off sharply in September and remains low through the winter months, with January ($1,568) and February ($1,622) representing the quietest period.
How many Airbnbs are there in Sag Harbor?
There are currently 87 active Airbnb listings in Sag Harbor as of April 2026. The supply is dominated by 3-bedroom (27 listings) and 4-bedroom (20 listings) properties, with 1-bedroom units (19 listings) also well represented. Notably, active listings grew 163% year over year, indicating significant new supply entering the market.
How is Airbnb revenue calculated in Sag Harbor?
The annual and monthly revenue figures for Sag Harbor are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Sag Harbor market
  • Average daily rates, occupancy rates, and RevPAN metrics across property sizes
  • Monthly and annual revenue trends based on trailing 12 months of booking data
  • Home value estimates sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent regulatory or market shifts. Individual property results will vary based on location, quality, pricing strategy, and operational management.

Next Steps

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