Saint Augustine, FL Airbnb Market Data, Statistics, and Occupancy Rates

Saint Augustine Short-Term Rental Market Overview

Saint Augustine's short-term rental market blends historic-city charm with coastal appeal, drawing a steady stream of leisure travelers year-round. With 2,236 active Airbnb listings generating an average annual revenue of $38,376 and an ADR of $251—roughly half the Florida state average—investors benefit from accessible pricing that still delivers meaningful returns. An ROI score of 65 out of 100 places this market in the "Attractive Opportunity" tier, supported by above-average occupancy stability and balanced supply-demand dynamics.

Key Market Statistics

According to Rabbu market data, the Saint Augustine short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Saint Augustine

Saint Augustine rewards investors with a combination of resilient tourism demand, a favorable ADR-to-home-value ratio, and strong revenue potential from larger properties.

Expert Market Assessment

"Saint Augustine presents a genuinely attractive entry point for STR investors in the Florida market. Revenue follows a clear seasonal arc—March ($4,774) and July ($4,689) anchor the highs, while September ($2,162) marks the softest stretch—giving hosts predictable cash-flow cycles to plan around. Occupancy stability rates above average, which helps cushion against revenue dips during shoulder months. Investors targeting mid-to-large properties will find the strongest absolute returns, though even smaller units can generate dependable income given the city's consistent draw as a heritage and coastal destination."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint Augustine

Average revenue by month in Saint Augustine

Revenue peaks sharply in March ($4,774) and July ($4,689), while September marks the low point at $2,162—a spread of over $2,600 that underscores meaningful seasonality. Investors should plan cash reserves for fall and winter dips, but the dual spring-summer peak provides two distinct windows of strong earning potential each year.

Active Airbnb listings by property size in Saint Augustine

Two-bedroom units dominate supply with 796 listings, followed by 3-bedrooms (549) and 1-bedrooms (498), while 5-bedroom and 6+ bedroom properties together account for just 121 listings. The relative scarcity of larger homes—paired with their significantly higher revenue—signals a potential niche opportunity for investors willing to acquire bigger properties.

Average daily rate (ADR) by property size in Saint Augustine

ADR climbs steeply with size, from $183 for 1-bedroom units to $736 for 6+ bedroom homes, meaning each additional bedroom adds substantial pricing power. Interestingly, studios command $294—higher than both 1- and 2-bedroom listings—likely reflecting boutique or uniquely positioned properties that punch above their size in nightly rate.

Average RevPAN by property size in Saint Augustine

RevPAN tells a clear story: 6+ bedroom properties lead at $298 per available night, more than triple the $80 that 1-bedroom units generate. Even after factoring in lower occupancy rates for larger homes, the sheer ADR premium keeps their RevPAN far ahead, making them the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Saint Augustine

Occupancy is tightest in the 2-bedroom segment at 47%, while 5-bedroom properties trail at 35%, reflecting the trade-off between volume and nightly rate for larger homes. For investors prioritizing consistent bookings and cash-flow predictability, the 1- to 3-bedroom range offers the most balanced occupancy, all hovering between 44% and 47%.

Average monthly revenue by property size in Saint Augustine

Monthly revenue scales dramatically with size—from $2,092 for 1-bedroom listings to $12,210 for 6+ bedroom properties, a nearly sixfold difference. The jump from 3-bedroom ($3,858) to 4-bedroom ($6,165) is particularly notable, suggesting that crossing the 4-bedroom threshold significantly boosts earning potential.

Average annual revenue by property size in Saint Augustine

Annual revenue ranges from $25,110 for 1-bedroom units to $146,529 for 6+ bedroom homes, with the 4-bedroom ($73,982) and 5-bedroom ($101,593) tiers offering strong return potential relative to their likely acquisition costs. Investors seeking the highest absolute revenue should target the 5+ bedroom category, while those with tighter budgets can still generate solid income from 2- or 3-bedroom properties.

Most common amenities for Airbnb listings in Saint Augustine

Parking (96%), kitchen (94%), and self check-in (89%) are near-universal, signaling that guests in Saint Augustine expect a home-like, hassle-free experience as a baseline. Outdoor features are also prominent—patio or balcony (78%), outdoor furniture (60%), and BBQ grill (52%)—reflecting the coastal lifestyle guests seek, while pool access (43%) and pet-friendliness (43%) serve as meaningful differentiators.

Understanding Saint Augustine's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Saint Augustine's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average occupancy stability and average marks across revenue-to-price ratio, market growth, and supply/demand balance. The score suggests that while this isn't a runaway performer, the fundamentals are solid enough to reward well-managed investments—particularly larger properties where revenue potential is strongest. Investors should pair this data with thorough local regulatory research and property-level underwriting to confirm that individual deals pencil out.

Short-Term Rental Regulations in Saint Augustine

Understanding local STR regulations is essential before investing in Saint Augustine. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Saint Augustine, Florida, should expect to register or obtain a permit through the City of Saint Augustine and comply with any applicable St. Johns County requirements. Investors are strongly encouraged to verify current permit obligations with local planning and zoning offices before purchasing a property.

Key Restrictions

Common restrictions in Florida STR markets include occupancy limits tied to bedroom count, minimum-stay requirements in certain zoning districts, noise ordinances, parking mandates, and potential HOA restrictions that may prohibit or limit short-term rentals. Because rules can vary block by block, reviewing both municipal code and any homeowners' association covenants is essential.

Tax Obligations

Florida imposes a state sales tax and a county-level tourist development tax on short-term rentals, and platforms like Airbnb often collect and remit these on behalf of hosts. Operators should confirm that all applicable taxes—including any local surcharges—are properly accounted for by consulting a tax professional or the Florida Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Augustine can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we expect Saint Augustine's STR market to maintain its seasonal rhythm, with spring and summer peaks continuing to anchor revenue. ADR could see modest increases in the range of 2–4% as the market absorbs a growing listing count (up 138% year-over-year), though occupancy may face mild downward pressure from the expanding supply. Investors who focus on larger properties—particularly 4- and 5-bedroom homes—are likely to capture outsized revenue even if market-wide occupancy settles in the low-to-mid 40% range. These estimates assume stable tourism demand and no major regulatory changes in the region."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint Augustine, FL

What is the average Airbnb occupancy rate in Saint Augustine?

The average Airbnb occupancy rate in Saint Augustine is currently 44%, compared to a 54% Florida state average. While that gap may seem notable, occupancy stability in Saint Augustine actually rates above average, meaning hosts experience fewer extreme swings throughout the year. Occupancy varies by property size, with 2-bedroom units leading at 47% and studios and 4-bedroom homes sitting around 39%.

How much do Airbnb hosts make in Saint Augustine?

On average, Airbnb hosts in Saint Augustine earn approximately $3,198 per month or $38,376 per year based on trailing 12-month booking data. Revenue varies significantly by property size: studios and 1-bedroom units average around $2,100–$2,180 monthly, while 5-bedroom homes bring in roughly $8,466 per month and 6+ bedroom properties can reach $12,210. Peak months like March and July push monthly earnings well above the annual average.

Is Saint Augustine a good market for Airbnb investment?

Saint Augustine scores 65 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a balanced supply-demand ratio. With average home values around $630,483 and annual revenue near $38,376, the revenue-to-price ratio is average but workable—especially for investors who target larger properties where annual revenue can exceed $100,000. The city's blend of historic tourism and beach access helps sustain demand across seasons.

What is the average daily rate (ADR) for Airbnb in Saint Augustine?

The average daily rate for Airbnb listings in Saint Augustine is $251, which is roughly half the $498 Florida state average. ADR scales meaningfully with property size: 1-bedroom units average $183 per night, 3-bedrooms reach $274, and 6+ bedroom properties command $736 per night. This pricing structure makes Saint Augustine an accessible market for guests and creates opportunities for investors to capture rate premiums with larger, well-appointed homes.

Are short-term rentals legal in Saint Augustine?

Short-term rentals do operate in Saint Augustine, FL, with over 2,200 active Airbnb listings in the market. However, operators may need to obtain permits or register with local authorities, and Florida requires collection of state sales tax and county tourist development tax. Zoning restrictions, HOA rules, and other local regulations can also apply. Investors should verify all current legal requirements with the City of Saint Augustine and St. Johns County before purchasing a property.

When is peak season for Airbnb in Saint Augustine?

Peak season in Saint Augustine centers around spring and summer. March is the top-earning month at $4,774 in average revenue, followed closely by July at $4,689. June ($3,715) and April ($3,456) also perform above the annual monthly average of $3,198. The slowest period falls in September ($2,162) and January ($2,293), creating a roughly $2,600 spread between peak and off-peak months.

How many Airbnbs are there in Saint Augustine?

As of April 2026, there are 2,236 active Airbnb listings in Saint Augustine. The market has seen significant growth, with a 138% year-over-year increase in active listings. Two-bedroom properties make up the largest segment with 796 listings, followed by 3-bedrooms (549) and 1-bedrooms (498). Larger properties (5+ bedrooms) represent a smaller share of supply, totaling just 121 listings combined.

How is Airbnb revenue calculated in Saint Augustine?

The annual and monthly revenue figures for Saint Augustine are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Saint Augustine and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and county authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.