Saint Croix Falls, WI Airbnb Market Data, Statistics, and Occupancy Rates

Saint Croix Falls Short-Term Rental Market Overview

Saint Croix Falls, WI is a small, seasonal short-term rental market with just 17 active Airbnb listings, offering investors a low-competition environment near the scenic St. Croix River valley. With an average annual revenue of $45,879 and an ADR of $215—well below Wisconsin's $368 state average—the market caters to budget-conscious travelers drawn to outdoor recreation. Occupancy sits at 33%, slightly under the 38% state average, reflecting the area's strong summer seasonality and quieter winter months.

Key Market Statistics

According to Rabbu market data, the Saint Croix Falls short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Saint Croix Falls

Investors are drawn to Saint Croix Falls for its extremely limited competition, outdoor recreation appeal, and the potential for strong summer cash flow in a market with fewer than 20 active listings.

Expert Market Assessment

"Saint Croix Falls presents a niche opportunity best suited for investors comfortable with seasonal cash-flow patterns. Revenue swings dramatically from a $7,414 peak in July down to $1,916 in March, so financial planning should account for lean winter months. The upside lies in limited competition—only 17 listings serve the entire market—and the area's natural appeal to weekend and summer visitors from nearby metropolitan areas. For investors willing to optimize pricing seasonally and offer standout amenities like lake access or waterfront views, this market can deliver meaningful summer returns that carry the annual numbers."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint Croix Falls

Average revenue by month in Saint Croix Falls

Saint Croix Falls displays sharp seasonality, with July ($7,414) and August ($6,803) generating roughly 3–4 times the revenue of the slowest months like March ($1,916) and January ($2,109). Investors should plan for a concentrated earning window from June through October, with winter months contributing modestly to annual totals.

Active Airbnb listings by property size in Saint Croix Falls

The market's 17 listings are split between one-bedroom (7 listings) and two-bedroom (5 listings) properties, with the remainder likely in other configurations. The small total supply and concentration in compact units suggest there may be an opportunity for larger or more differentiated properties to capture underserved demand.

Average daily rate (ADR) by property size in Saint Croix Falls

ADR scales modestly from $171 for one-bedroom units to $192 for two-bedroom properties, a roughly 12% premium for the extra bedroom. The relatively narrow spread indicates that guests in this market are price-sensitive, and investors may see better returns by maximizing occupancy rather than pushing rates significantly higher on larger units.

Average RevPAN by property size in Saint Croix Falls

RevPAN is closely matched between one-bedroom ($54) and two-bedroom ($57) properties, suggesting both configurations deliver similar revenue efficiency per available night. Neither size class holds a decisive advantage, so the choice between them may come down to acquisition costs and guest targeting.

Average occupancy rates by property size in Saint Croix Falls

Occupancy rates are nearly identical across property sizes, with one-bedrooms at 32% and two-bedrooms at 30%. Both figures reflect the seasonal nature of the market, and neither size offers a clear edge in filling nights year-round.

Average monthly revenue by property size in Saint Croix Falls

One-bedroom listings lead in average monthly revenue at $3,498, while two-bedroom properties trail at $2,921. The higher volume of one-bedroom listings and their slightly better occupancy appear to give smaller units an edge in this particular market.

Average annual revenue by property size in Saint Croix Falls

On an annual basis, one-bedroom properties generate approximately $41,985 compared to $35,061 for two-bedrooms. Given that one-bedrooms likely carry lower acquisition and furnishing costs, they may offer a stronger return on investment for budget-conscious investors entering Saint Croix Falls.

Most common amenities for Airbnb listings in Saint Croix Falls

Parking (100%), outdoor furniture (94%), and a full kitchen (94%) are table-stakes amenities in Saint Croix Falls, reflecting a guest base that expects self-sufficient, nature-oriented stays. Standout differentiators include waterfront access (35%), lake access (24%), and saunas (29%), which can help a listing command premium rates during peak season.

Short-Term Rental Regulations in Saint Croix Falls

Understanding local STR regulations is essential before investing in Saint Croix Falls. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Saint Croix Falls, Wisconsin may need to obtain a local permit or register their property with city or county authorities. Investors should verify current requirements directly with the City of Saint Croix Falls and Polk County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules or local permit caps, so it's important to review any applicable covenants or zoning requirements before purchasing.

Tax Obligations

Wisconsin requires short-term rental operators to collect and remit state sales tax and local room tax, often referred to as a tourist or occupancy tax. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Croix Falls can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Saint Croix Falls is expected to maintain its pronounced summer-driven demand cycle, with peak revenues concentrated between June and August. Investors can anticipate monthly revenues in the $5,000–$7,400 range during those months, tapering to $1,900–$2,700 in the winter. Given the limited supply of only 17 listings, even modest growth in regional tourism could nudge ADR and occupancy upward by 1–3%, though winter softness will likely persist as a structural feature of this market."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint Croix Falls, WI

What is the average Airbnb occupancy rate in Saint Croix Falls?

The average Airbnb occupancy rate in Saint Croix Falls is currently 33%, which falls slightly below the Wisconsin state average of 38%. This reflects the market's strong seasonality—summer months drive significantly higher occupancy, while winter sees a natural pullback. Investors should plan for this seasonal variation when modeling cash flow.

How much do Airbnb hosts make in Saint Croix Falls?

Airbnb hosts in Saint Croix Falls earn an average of $3,823 per month and approximately $45,879 per year, based on trailing 12-month booking data. Revenue varies considerably by season, with July topping out at $7,414 and March dipping to $1,916. One-bedroom properties average $41,985 annually, while two-bedroom units bring in around $35,061.

Is Saint Croix Falls a good market for Airbnb investment?

Saint Croix Falls offers a compelling opportunity for investors who value low competition—there are only 17 active Airbnb listings in the market. The trade-off is pronounced seasonality, with summer months generating the bulk of annual revenue. Investors who can optimize their pricing strategy for peak season and manage expenses during slower months may find strong returns relative to acquisition costs in this area.

What is the average daily rate (ADR) for Airbnb in Saint Croix Falls?

The average daily rate in Saint Croix Falls is $215, which is notably lower than the Wisconsin state average of $368. One-bedroom properties average $171 per night, while two-bedroom units command around $192. The relatively modest ADR keeps the market accessible for guests and may help sustain bookings during shoulder seasons.

Are short-term rentals legal in Saint Croix Falls?

Short-term rentals are generally permitted in Saint Croix Falls, though operators may need to obtain local permits or register with city and county authorities. Wisconsin also requires STR operators to comply with state-level regulations including tax collection. Prospective investors should verify the latest requirements directly with the City of Saint Croix Falls and Polk County before purchasing or listing a property.

When is peak season for Airbnb in Saint Croix Falls?

Peak season in Saint Croix Falls runs from June through August, with July being the highest-earning month at an average of $7,414 in revenue. August follows closely at $6,803, while June brings in approximately $5,020. The shoulder months of September and October also perform reasonably well, averaging $4,394 and $4,460 respectively, before revenue drops significantly through winter.

How many Airbnbs are there in Saint Croix Falls?

As of April 2026, there are 17 active Airbnb listings in Saint Croix Falls. The supply is concentrated in smaller properties, with 7 one-bedroom and 5 two-bedroom listings making up the tracked inventory. This limited supply means less direct competition for new hosts entering the market.

How is Airbnb revenue calculated in Saint Croix Falls?

The annual and monthly revenue figures for Saint Croix Falls are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Saint Croix Falls and surrounding areas
• Occupancy rate and average daily rate trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings in the market
• Data sourced from Rabbu proprietary analytics and multiple providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements can change; investors should verify current rules with municipal and state authorities before purchasing.