Saint George, UT Airbnb Market Data, Statistics, and Occupancy Rates

Saint George Short-Term Rental Market Overview

Saint George sits at the crossroads of outdoor recreation and desert resort living, drawing visitors year-round to Zion National Park, Snow Canyon, and a growing list of golf and retirement communities. With 751 active Airbnb listings and an average annual revenue of $24,350, the market offers real earning potential — though an average home value of $783,432 means investors need to be strategic about property selection. The ROI score of 52 out of 100 reflects above-average occupancy stability paired with a below-average revenue-to-price ratio, signaling that profitable deals exist but require careful sourcing.

Key Market Statistics

According to Rabbu market data, the Saint George short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Saint George

Investors are drawn to Saint George for its proximity to national parks, mild winter climate, and a guest profile that spans vacationers, snowbirds, and remote workers — all of which support above-average occupancy stability.

Expert Market Assessment

"Saint George presents a competitive but navigable opportunity for STR investors willing to do their homework. Revenue peaks sharply in March and April — driven by spring break travel and pleasant desert weather — then tapers through summer before a solid October rebound. The market's occupancy stability is a genuine strength, offering more predictable cash flow than many seasonal resort towns, but the below-average revenue-to-price ratio means profitability hinges on finding properties priced well below the $783,432 market average or targeting high-earning configurations like 5- and 6+ bedroom homes."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint George

Average revenue by month in Saint George

Saint George shows pronounced seasonality, with March ($3,015) and April ($2,769) delivering peak revenue and January ($1,034) marking the low point — a nearly 3x spread. A secondary peak in October ($2,502) offers a welcome revenue boost before the winter slowdown, giving investors two distinct high-earning windows per year.

Active Airbnb listings by property size in Saint George

Three-bedroom homes dominate supply with 195 listings, followed closely by 2-bedrooms (157) and 4-bedrooms (136). Studios (22) and 6+ bedroom properties (40) are the scarcest segments, which may signal less competition and potential pricing power for investors targeting those niches.

Average daily rate (ADR) by property size in Saint George

ADR climbs steadily from $105 for studios to $239 for 5-bedroom homes, then jumps dramatically to $584 for 6+ bedroom properties — nearly 2.5x the rate of a 5-bedroom. The sharpest premium-per-bedroom gains occur at the 5- and 6+ bedroom tiers, suggesting group-oriented properties capture outsized nightly rates in this market.

Average RevPAN by property size in Saint George

Six-plus bedroom properties deliver the strongest RevPAN at $148 — nearly triple the next best performers (5-bedrooms at $54 and 3-bedrooms at $53). Mid-range units in the 2- to 3-bedroom range cluster tightly between $47 and $53, while 4-bedrooms underperform at $41 despite higher ADR, dragged down by lower occupancy.

Average occupancy rates by property size in Saint George

Smaller properties fill more consistently, with 1-bedrooms leading at 41% occupancy and 2-bedrooms at 37%. Occupancy drops noticeably for 4-bedroom (24%) and 5-bedroom (23%) homes, meaning investors in larger properties should plan for more vacant nights and price accordingly to maintain cash flow.

Average monthly revenue by property size in Saint George

Monthly revenue scales progressively from $1,356 for studios to $3,676 for 5-bedrooms, but 6+ bedroom properties are in a league of their own at $10,654/month — nearly three times the 5-bedroom figure. The jump from 3-bedrooms ($2,076) to 4-bedrooms ($2,225) is relatively modest, suggesting diminishing returns in that middle tier.

Average annual revenue by property size in Saint George

At $127,849 in annual revenue, 6+ bedroom properties far outpace every other size category and represent the highest gross return potential in Saint George. Five-bedroom homes earn $44,120 annually — a solid step up from 4-bedrooms at $26,705 — while studios and 1-bedrooms trail at $16,275 and $17,675 respectively, limiting their appeal for investors focused on absolute revenue.

Most common amenities for Airbnb listings in Saint George

Kitchens (97%), parking (97%), and laundry facilities (96%) are essentially table stakes in Saint George. What stands out is the exceptionally high prevalence of hot tubs (86%) and pools (86%), signaling that guests expect resort-level outdoor amenities — listings without them may struggle to compete in this desert vacation market.

Understanding Saint George's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Saint George's ROI score of 52 out of 100 places it in the Competitive Opportunity band — a market with genuine demand but tighter margins that reward disciplined investors. Above-average occupancy stability is the standout positive, indicating reliable booking patterns, while the below-average revenue-to-price ratio reflects elevated home values that compress yields. Pairing this data with thorough local regulatory research and targeting high-RevPAN property sizes (particularly 5- and 6+ bedrooms) can help investors find deals that outperform the market average.

Short-Term Rental Regulations in Saint George

Understanding local STR regulations is essential before investing in Saint George. Here's the current regulatory landscape:

Permit Requirements

Saint George, Utah may require a short-term rental business license or permit before listing a property on platforms like Airbnb. Investors should verify current registration requirements directly with the City of Saint George and Washington County, as local rules can change frequently.

Key Restrictions

Common restrictions in Utah STR markets include occupancy limits tied to bedroom count, parking requirements, noise ordinances, and potential HOA covenants that may prohibit or limit short-term rentals. Some jurisdictions also impose minimum-stay requirements or cap the number of permits issued in certain zones, so reviewing neighborhood-level rules is essential before purchasing.

Tax Obligations

Short-term rental operators in Utah are generally subject to state and local transient room taxes, along with applicable sales tax. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with the Utah State Tax Commission and local authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint George can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Saint George's seasonal pattern — peaking in March at roughly $3,015 per listing — suggests spring will continue to anchor annual returns, with a secondary bump in October around $2,502. Occupancy stability scores above average, so investors can expect relatively predictable bookings even during softer summer and winter months. ADR may see modest gains in the 1–3% range as the area's popularity with retirees and outdoor enthusiasts continues to build, though the 126% year-over-year growth in active listings could temper pricing power if supply outpaces demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint George, UT

What is the average Airbnb occupancy rate in Saint George?

The average occupancy rate for Airbnb listings in Saint George is currently 32%, which sits below the Utah state average of 42%. However, occupancy varies meaningfully by property size — 1-bedroom units lead at 41%, while larger 4- and 5-bedroom homes average closer to 23–24%. The market's occupancy stability is rated above average, meaning bookings tend to be relatively consistent even during off-peak months.

How much do Airbnb hosts make in Saint George?

Based on trailing 12-month data, the average Airbnb host in Saint George earns approximately $2,029 per month or $24,350 per year. Earnings scale significantly with property size: studios bring in roughly $1,356/month, while 6+ bedroom properties average an impressive $10,654/month. Actual income depends on factors like location within the market, amenity offerings, pricing strategy, and guest reviews.

Is Saint George a good market for Airbnb investment?

Saint George earns an ROI score of 52 out of 100 — classified as a Competitive Opportunity. The market benefits from above-average occupancy stability and steady demand driven by outdoor recreation and seasonal visitors. However, a below-average revenue-to-price ratio (average home values sit at $783,432) means investors need to be selective about deal sourcing. Targeting larger properties or undervalued homes can meaningfully improve return potential.

What is the average daily rate (ADR) for Airbnb in Saint George?

The current average daily rate across all Saint George Airbnb listings is $177, well below the Utah state average of $494. ADR scales steeply with property size: studios average $105/night, 3-bedrooms reach $161, and 6+ bedroom homes command $584/night. This pricing range reflects the market's mix of budget-friendly condos and larger vacation homes that cater to groups.

Are short-term rentals legal in Saint George?

Short-term rentals do operate in Saint George, Utah, with 751 active Airbnb listings in the market as of late April 2026. However, local regulations — including permit requirements, zoning restrictions, and HOA rules — can vary. Prospective investors should verify current STR legality and licensing requirements with the City of Saint George and Washington County before purchasing a property.

When is peak season for Airbnb in Saint George?

Peak season in Saint George runs from March through May, with March leading the way at $3,015 in average monthly revenue per listing. October also delivers strong performance at $2,502, likely fueled by fall visitors enjoying cooler desert temperatures. The slowest months are January ($1,034) and December ($1,236), reflecting the typical winter dip common in southern Utah markets.

How many Airbnbs are there in Saint George?

There are currently 751 active Airbnb listings in Saint George as of April 2026. Supply is distributed across property sizes, with 3-bedroom units making up the largest share at 195 listings, followed by 2-bedrooms (157) and 4-bedrooms (136). The market has seen significant growth, with a 126% year-over-year increase in active listings.

How is Airbnb revenue calculated in Saint George?

The annual and monthly revenue figures shown for Saint George are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks (like March at $3,015) and slower months (like January at $1,034) are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, amenities, pricing strategy, and management quality.