Saint Germain, WI Airbnb Market Data, Statistics, and Occupancy Rates

Saint Germain Short-Term Rental Market Overview

Saint Germain, WI sits in the heart of Wisconsin's Northwoods lake country, and its short-term rental market reflects that resort-town character. With an average annual revenue of $47,034 across just 66 active listings and an above-average revenue-to-price ratio, the market rewards investors who can capture peak summer demand. An ADR of $346 — slightly below the $368 state average — is offset by the premium rates that larger lakefront properties can command, making this a market where property selection matters considerably.

Key Market Statistics

According to Rabbu market data, the Saint Germain short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Saint Germain

Saint Germain's favorable revenue-to-price ratio and concentrated summer demand make it compelling for investors willing to navigate seasonal cash-flow swings.

Expert Market Assessment

"This is an attractive opportunity for investors who understand and plan for sharp seasonality. July and August together can generate more than $20,000 in average revenue, while shoulder months like April dip as low as $615 — a spread that demands careful budgeting. Larger properties consistently outperform: 6+ bedroom units average $87,331 annually, nearly triple the $31,181 earned by 2-bedroom listings. Pairing that earning power with the market's above-average revenue-to-price ratio makes Saint Germain a viable income play, provided investors plan for lighter winter and spring months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint Germain

Average revenue by month in Saint Germain

Saint Germain's revenue is sharply seasonal: July leads at $11,131 and August follows at $9,672, while April bottoms out at just $615. This roughly 18x spread between peak and trough months means investors should budget for several lean months and maximize pricing during the June–September window.

Active Airbnb listings by property size in Saint Germain

Two-bedroom units represent the largest share of supply at 21 listings, with counts tapering as property size increases — only 6 listings have 6+ bedrooms. The scarcity of larger homes, combined with their higher revenue potential, may signal an opportunity for investors willing to acquire bigger lakefront properties.

Average daily rate (ADR) by property size in Saint Germain

ADR scales steadily from $220 for 2-bedroom properties up to $597 for 6+ bedroom listings, nearly a 3x increase. The sharpest jump occurs between 3-bedroom ($277) and 4-bedroom ($456) units, suggesting that the move to a larger property unlocks a meaningful pricing premium in this market.

Average RevPAN by property size in Saint Germain

Six-plus bedroom properties deliver the highest RevPAN at $248, followed by 4-bedrooms at $190, while 2-bedroom listings lag at just $49. Interestingly, 5-bedroom units underperform 4-bedrooms on RevPAN ($135 vs. $190), likely due to lower occupancy, making 4-bedroom and 6+ bedroom configurations the most efficient revenue generators.

Average occupancy rates by property size in Saint Germain

Four-bedroom and 6+ bedroom properties share the highest occupancy at 42%, while 2-bedroom listings trail at 23% and 5-bedrooms sit at 27%. This suggests that groups traveling together for lakefront getaways favor mid-to-large properties, giving investors in those segments more consistent booking volume.

Average monthly revenue by property size in Saint Germain

Monthly revenue rises steadily with size, from $2,598 for 2-bedroom units to $7,277 for 6+ bedroom properties. The gap between 4-bedroom ($4,199) and 5-bedroom ($5,162) listings is narrower than the jump to 6+ bedrooms, reinforcing that the largest properties capture a disproportionate share of revenue in this market.

Average annual revenue by property size in Saint Germain

At $87,331 in average annual revenue, 6+ bedroom properties earn nearly three times what 2-bedroom listings generate ($31,181). For investors evaluating return potential, the 4-bedroom tier ($50,397 annually) may represent a sweet spot of strong revenue and more moderate acquisition costs compared to the largest homes.

Most common amenities for Airbnb listings in Saint Germain

Parking (100%) and kitchen (97%) are virtually universal, but the standout feature is waterfront and lake access, present in 79% of listings — a clear signal that guests come to Saint Germain for the water. Investors without lakefront properties should consider compensating with amenities like BBQ grills (71%), pet-friendliness (55%), and outdoor living spaces to stay competitive.

Understanding Saint Germain's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Saint Germain's ROI Score of 64 out of 100 places it in the Attractive Opportunity band, driven primarily by an above-average revenue-to-price ratio that makes the income-to-acquisition math more favorable than in many Wisconsin markets. Occupancy stability and supply/demand balance score at average levels, while market growth trends sit below average — reflecting the rapid 145% increase in listings that could temper per-property returns if demand doesn't keep pace. Investors should pair these data points with thorough local regulatory research and a realistic seasonal cash-flow plan before committing.

Short-Term Rental Regulations in Saint Germain

Understanding local STR regulations is essential before investing in Saint Germain. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Saint Germain, Wisconsin may need to obtain a tourist rooming house license through Vilas County or the State of Wisconsin Department of Agriculture, Trade and Consumer Protection. Investors should verify current permit requirements directly with local authorities before purchasing a property.

Key Restrictions

Common restrictions in Wisconsin vacation-rental markets can include occupancy limits, minimum stay requirements, noise and parking regulations, and septic-system capacity rules for lakefront properties. HOA or lake-association covenants may impose additional limitations, so reviewing all applicable deed restrictions is essential before listing a property.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rentals, and Vilas County or the local municipality may layer on additional tourism or room taxes. Many booking platforms collect and remit a portion of these taxes automatically, but hosts should confirm compliance with both state and local obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Germain can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Summer will continue to be the dominant revenue driver, with July and August alone accounting for nearly half of annual earnings. Over the next 12–18 months, we estimate ADR could hold steady or tick up 1–3% as traveler interest in Northwoods getaways remains strong, though occupancy is likely to stay in the 30–35% range year-round given the pronounced seasonality. The 145% year-over-year growth in active listings signals rising investor interest, so newcomers should monitor supply carefully — if listing growth outpaces demand, per-property revenue could soften. Investors targeting 4-bedroom or 6+ bedroom properties with waterfront access are best positioned to capture premium rates during peak months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint Germain, WI

What is the average Airbnb occupancy rate in Saint Germain?

The average occupancy rate for Airbnb listings in Saint Germain is currently 32%, which trails the Wisconsin state average of 38%. This reflects the market's strong seasonal character — summer months drive the bulk of bookings, while spring and late fall see significantly lower demand. Four-bedroom and 6+ bedroom properties tend to perform best, each averaging around 42% occupancy.

How much do Airbnb hosts make in Saint Germain?

On average, Airbnb hosts in Saint Germain earn approximately $3,919 per month, or about $47,034 per year based on the trailing 12 months of booking data. Earnings vary widely by property size: 2-bedroom listings average around $31,181 annually, while 6+ bedroom properties bring in roughly $87,331. Peak summer months like July can see individual monthly revenues well above $11,000 on average.

Is Saint Germain a good market for Airbnb investment?

Saint Germain scores a 64 out of 100 on Rabbu's ROI Score, rated as an Attractive Opportunity. The market's above-average revenue-to-price ratio is its strongest factor, meaning the income potential relative to property costs compares favorably. Investors should be prepared for pronounced seasonality, with most revenue concentrated from June through September, and plan their cash flow accordingly.

What is the average daily rate (ADR) for Airbnb in Saint Germain?

The current average daily rate in Saint Germain is $346, just below the Wisconsin state average of $368. Rates scale meaningfully with property size — 2-bedroom listings average $220 per night, while 6+ bedroom properties command $597. Properties with waterfront or lake access tend to support the highest nightly rates in this market.

Are short-term rentals legal in Saint Germain?

Short-term rentals generally operate in Saint Germain, WI, though operators are typically required to obtain a tourist rooming house license through the state or county. Local zoning rules, HOA covenants, and lake-association regulations may also apply. We recommend verifying all permit and licensing requirements directly with Vilas County and the Wisconsin Department of Agriculture, Trade and Consumer Protection before investing.

When is peak season for Airbnb in Saint Germain?

Peak season runs from June through August, with July being the standout month at an average revenue of $11,131 — nearly 18 times the April low of $615. August follows closely at $9,672, and June and September also perform well above the annual average. The winter months see a modest bump from snowmobile and ice-fishing activity, but the summer lake season is clearly the primary revenue engine.

How many Airbnbs are there in Saint Germain?

As of April 2026, there are 66 active Airbnb listings in Saint Germain. Two-bedroom properties make up the largest share with 21 listings, followed by 3-bedrooms (17) and 4-bedrooms (12). The relatively small supply base means individual properties can stand out, but the 145% year-over-year growth in listings suggests competition is increasing.

How is Airbnb revenue calculated in Saint Germain?

The annual and monthly revenue figures shown for Saint Germain are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, amenities, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Saint Germain market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to guide property preparation

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent shifts in market conditions. Local regulations, HOA rules, and permitting requirements can change; always verify with local authorities before investing.