Saint Helena, CA Airbnb Market Data, Statistics, and Occupancy Rates

Saint Helena Short-Term Rental Market Overview

Saint Helena sits at the heart of Napa Valley wine country, and its short-term rental market reflects the premium positioning of the area. With an average daily rate of $889—well above the $551 California state average—and average annual revenue of $131,906 across just 29 active listings, the market offers high per-listing earnings in an intimate, supply-constrained environment. However, occupancy runs at 23% versus the 43% state average, indicating that revenue here is driven by high nightly rates rather than volume, a dynamic investors should model carefully against elevated property values averaging $3.78 million.

Key Market Statistics

According to Rabbu market data, the Saint Helena short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Saint Helena

Investors are drawn to Saint Helena for its exceptionally high nightly rates, limited supply, and Napa Valley's globally recognized wine-tourism demand.

Expert Market Assessment

"Saint Helena presents an attractive but nuanced opportunity. The ROI score of 57 out of 100 reflects average performance across revenue-to-price ratio, occupancy stability, market growth, and supply-demand balance—none of these factors are weak, but none dramatically outperform either. Seasonality is significant: September leads the year at $15,105 in average monthly revenue while January dips to $5,915, a nearly 2.5× spread that means cash-flow planning is essential. For investors with sufficient capital to enter at Napa Valley price points and the patience to optimize around peak harvest and summer travel, the market rewards quality over quantity."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint Helena

Average revenue by month in Saint Helena

Saint Helena's revenue follows a clear seasonal arc, peaking in September at $15,105 and bottoming out in January at $5,915—a spread of nearly $9,200. The strongest corridor runs May through October, accounting for the bulk of annual earnings, so investors should budget for significantly lighter winter months.

Active Airbnb listings by property size in Saint Helena

Three-bedroom properties make up the largest share of supply with 9 listings, followed by one-bedrooms at 8 and two-bedrooms at 6. The relatively even distribution across sizes means no single configuration dominates, though the low count of two-bedroom units could represent a modest supply gap worth investigating.

Average daily rate (ADR) by property size in Saint Helena

ADR nearly triples from one-bedroom listings at $299 to three-bedrooms at $847, with two-bedrooms sitting at $618. The steep premium for larger properties aligns with the luxury wine-country traveler profile, where groups are willing to pay substantially more for added space and privacy.

Average RevPAN by property size in Saint Helena

Three-bedroom properties deliver by far the highest RevPAN at $259, compared to $73 for one-bedrooms and just $64 for two-bedrooms. The two-bedroom segment's low RevPAN—despite its higher ADR than one-bedrooms—reflects its notably weak 11% occupancy, making three-bedrooms the clear efficiency leader.

Average occupancy rates by property size in Saint Helena

Three-bedroom listings lead occupancy at 31%, followed by one-bedrooms at 25%, while two-bedrooms trail significantly at just 11%. The low two-bedroom occupancy suggests these mid-size units may struggle to attract bookings in a market where guests tend to choose either compact stays or full-sized homes.

Average monthly revenue by property size in Saint Helena

Monthly revenue scales sharply with size: one-bedrooms average $3,846, two-bedrooms earn $7,777, and three-bedrooms lead at $15,483. Three-bedroom properties generate roughly four times the monthly revenue of one-bedrooms, making them the most productive configuration in this market.

Average annual revenue by property size in Saint Helena

Three-bedroom properties stand out with average annual revenue of $185,807, well ahead of two-bedrooms at $93,324 and one-bedrooms at $46,159. For investors weighing return potential, the three-bedroom segment offers the strongest top-line performance, though acquisition and operating costs should be factored into any yield calculation.

Most common amenities for Airbnb listings in Saint Helena

Parking is universal at 100% of listings—a must-have in a rural wine-country setting—while kitchens (90%), backyards (76%), and patios or balconies (76%) signal that guests expect a home-like, outdoor-oriented experience. Amenities like pools (28%), hot tubs (24%), and EV chargers (17%) remain differentiators that could help a listing command premium rates in a crowded luxury segment.

Understanding Saint Helena's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Saint Helena's ROI score of 57 out of 100 places it in the 'Attractive Opportunity' band, reflecting balanced but not exceptional performance across all four calculation factors—revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance all rate as average. The score suggests the market can deliver solid returns for the right investor, but the high entry price point means margins depend heavily on maintaining premium nightly rates. Pairing this data with thorough local regulatory research and a realistic occupancy model will help investors determine whether Saint Helena fits their portfolio goals.

Short-Term Rental Regulations in Saint Helena

Understanding local STR regulations is essential before investing in Saint Helena. Here's the current regulatory landscape:

Permit Requirements

The City of Saint Helena and Napa County in California may require short-term rental operators to obtain permits or register their properties before listing. Investors should verify current permit requirements directly with the Saint Helena planning department and Napa County authorities, as local rules can change.

Key Restrictions

Common restrictions in California wine-country communities can include occupancy limits, minimum-stay requirements, noise and parking regulations, and caps on the number of permitted short-term rentals. HOA covenants may impose additional constraints, so prospective hosts should review all applicable community rules before purchasing.

Tax Obligations

Short-term rental operators in California are typically subject to transient occupancy taxes, and Saint Helena or Napa County may levy additional local tourism assessments. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but owners should confirm their full obligation with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Helena can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Saint Helena's STR market is expected to maintain its premium pricing power, with ADR likely holding steady or rising modestly given the area's enduring appeal to wine-tourism travelers. Occupancy may see incremental improvement as the 57% year-over-year growth in active listings stabilizes and demand absorbs new supply. Seasonal peaks in the September–October harvest window should continue to deliver the strongest months, while January through February will remain soft. Investors should anticipate annual revenue in the $125,000–$140,000 range for well-positioned properties, though individual results will depend on listing quality and pricing strategy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint Helena, CA

What is the average Airbnb occupancy rate in Saint Helena?

The average Airbnb occupancy rate in Saint Helena is currently 23%, which is below the California state average of 43%. This reflects the market's reliance on high nightly rates rather than consistent fill rates. Three-bedroom properties perform best at 31% occupancy, while two-bedroom units lag at 11%. Because ADR is so elevated, even modest occupancy levels can translate into meaningful revenue.

How much do Airbnb hosts make in Saint Helena?

On average, Airbnb hosts in Saint Helena earn approximately $10,992 per month or $131,906 per year based on trailing 12-month performance data. Revenue varies significantly by property size: one-bedroom units average $46,159 annually, two-bedrooms bring in about $93,324, and three-bedroom properties lead at $185,807 per year. Peak months like September can push monthly revenue above $15,000.

Is Saint Helena a good market for Airbnb investment?

Saint Helena carries a Rabbu ROI Score of 57 out of 100, categorized as an 'Attractive Opportunity.' The market benefits from Napa Valley's globally renowned wine tourism, premium pricing power with an $889 ADR, and limited supply of just 29 active listings. However, average home values of $3.78 million mean the entry cost is substantial, and 23% occupancy requires investors to be comfortable with a rate-driven revenue model. It can be a strong fit for investors who are well-capitalized and focused on the luxury segment.

What is the average daily rate (ADR) for Airbnb in Saint Helena?

The average daily rate in Saint Helena is $889, which is significantly higher than the $551 California state average. ADR scales steeply with property size: one-bedroom listings average $299 per night, two-bedrooms command $618, and three-bedroom properties reach $847. These premium rates reflect the affluent traveler profile drawn to Napa Valley.

Are short-term rentals legal in Saint Helena?

Short-term rentals may be permitted in Saint Helena, CA, but operators should expect to comply with local licensing, permitting, or registration requirements. The City of Saint Helena and Napa County may have specific rules governing STR activity, including occupancy limits, parking, and noise regulations. We recommend checking directly with local planning and zoning authorities for the most current requirements before purchasing a property.

When is peak season for Airbnb in Saint Helena?

Peak season for Airbnb in Saint Helena runs from May through October, with September being the single strongest month at $15,105 in average revenue—coinciding with the Napa Valley grape harvest. July and August also perform well at roughly $14,400–$14,657. The slowest period is January through February, when monthly revenue drops to $5,915–$7,299, reflecting the cooler, off-season months in wine country.

How many Airbnbs are there in Saint Helena?

As of April 2026, there are 29 active Airbnb listings in Saint Helena. The supply is split across one-bedroom (8 listings), two-bedroom (6 listings), and three-bedroom (9 listings) properties. With active listings growing 57% year-over-year, the market is expanding but remains quite small, which can be a double-edged sword—limited competition for hosts but also limited comparable data for underwriting.

How is Airbnb revenue calculated in Saint Helena?

The annual and monthly revenue figures for Saint Helena are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance, seasonal peaks (like the September harvest) and slower months (like January) are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Saint Helena and surrounding markets
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit availability, and tax obligations can change; investors should verify current rules with Saint Helena and Napa County authorities before purchasing.