Saint James, MO Airbnb Market Data, Statistics, and Occupancy Rates

Saint James Short-Term Rental Market Overview

Saint James, MO offers an intriguing niche opportunity for short-term rental investors drawn to Missouri's wine country and rural getaway appeal. With just 28 active Airbnb listings and an average daily rate of $123—well below the $240 state average—entry costs are accessible, though the market's 35% occupancy rate (above the 28% state average) suggests steady, if modest, demand. Annual revenue averages $17,501 per listing, and a notable 119% year-over-year growth in active listings signals rising investor interest in the area.

Key Market Statistics

According to Rabbu market data, the Saint James short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Saint James

Investors consider Saint James for its affordable entry point, growing tourism appeal, and above-average occupancy relative to the Missouri state average.

Expert Market Assessment

"Saint James represents a competitive but accessible opportunity — the ROI score of 53 out of 100 reflects a below-average revenue-to-price ratio paired with average occupancy stability, growth, and supply/demand balance. The market's pronounced seasonality, with July revenues nearly three times higher than January's, means cash flow planning is essential. Three-bedroom properties stand out as the top performers at $24,651 in annual revenue, suggesting investors who target larger family-friendly rentals can capture the strongest returns. The small total listing count and rapid supply growth make deal sourcing and differentiation particularly important here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint James

Average revenue by month in Saint James

Saint James shows strong seasonality, with July ($2,075) and August ($2,028) generating nearly three times the revenue of the winter trough in February ($703) and January ($745). Investors should budget for lean winter months and capitalize on the May–October warm season that consistently delivers above-average returns.

Active Airbnb listings by property size in Saint James

Two-bedroom listings make up the largest share of supply with 11 units, closely followed by 1-bedrooms at 10, while 3-bedroom properties account for just 7 listings. The relatively thin supply of larger homes could represent an opportunity, especially since 3-bedrooms generate the highest revenue per listing.

Average daily rate (ADR) by property size in Saint James

ADR scales modestly from $106 for 1-bedroom units to $117 for 2-bedrooms, then jumps meaningfully to $158 for 3-bedroom properties. That $41 premium for the largest size, combined with stronger overall revenue potential, suggests the best rate-to-cost trade-off sits with 3-bedroom listings.

Average RevPAN by property size in Saint James

Three-bedroom properties lead RevPAN at $53 per available night, followed by 1-bedrooms at $46, while 2-bedrooms trail at $33. The gap between 2- and 3-bedroom RevPAN is striking and suggests 2-bedroom units face either pricing pressure or lower demand relative to the other segments.

Average occupancy rates by property size in Saint James

One-bedroom units achieve the highest occupancy at 44%, making them the most consistently booked option in Saint James. Three-bedrooms fill at 34% and 2-bedrooms at 29%, indicating that while smaller units stay fullest, larger properties compensate with higher nightly rates to deliver superior total revenue.

Average monthly revenue by property size in Saint James

Three-bedroom listings are the clear top earners at $2,054 per month, outpacing 2-bedrooms ($1,330) by over 54% and 1-bedrooms ($1,241) by roughly 66%. For investors prioritizing monthly cash flow, larger properties in Saint James offer a significant edge despite their lower occupancy rates.

Average annual revenue by property size in Saint James

At $24,651 annually, 3-bedroom properties generate roughly 54% more revenue than 2-bedrooms ($15,971) and 65% more than 1-bedrooms ($14,895). This makes the 3-bedroom segment the most compelling from a gross revenue standpoint, though investors should weigh higher operating costs against that premium.

Most common amenities for Airbnb listings in Saint James

Parking is universal (100%) among Saint James listings, and kitchen, washer, and self check-in amenities each appear in 93–96% of properties — these are baseline expectations rather than differentiators. Outdoor amenities like backyards (64%), patios (61%), and BBQ grills (43%) reflect a rural getaway guest profile, while hot tubs (4%) and EV chargers (7%) represent potential standout additions for hosts looking to command a premium.

Understanding Saint James's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Saint James earns a Rabbu ROI Score of 53 out of 100, placing it in the Competitive Opportunity band — a market where demand is real but selective deal sourcing matters. The score reflects a below-average revenue-to-price ratio (average home values of $404,766 against $17,501 in annual revenue), balanced by average marks for occupancy stability, market growth, and supply/demand dynamics. Pairing this data with on-the-ground regulatory research and careful property selection will be key to unlocking solid returns here.

Short-Term Rental Regulations in Saint James

Understanding local STR regulations is essential before investing in Saint James. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Saint James, Missouri may need to register or obtain a business license with the city and comply with any applicable Phelps County or state-level requirements. Investors should verify current permit obligations directly with Saint James city hall and the Missouri Department of Revenue before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants in certain neighborhoods could also restrict or prohibit short-term rentals, so reviewing property-specific deed restrictions is an important step before purchasing.

Tax Obligations

Missouri imposes a state sales tax and a transient guest tax on short-term accommodations, and Saint James or Phelps County may levy additional local lodging taxes. Major platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local accountant or the Missouri Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint James can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Saint James is likely to see continued listing growth as investor awareness builds, though the rapid 119% year-over-year supply increase could put pressure on occupancy if demand doesn't keep pace. Seasonal patterns point to peak revenues in July and August ($2,075 and $2,028, respectively), with softer winter months dipping to around $700–$750. ADR gains of 1–3% are plausible if hosts continue upgrading amenities and targeting weekend getaway travelers, but investors should plan conservatively around an occupancy range of 30–38% depending on property type and season."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint James, MO

What is the average Airbnb occupancy rate in Saint James?

The average occupancy rate for Airbnb listings in Saint James is currently 35%, which is notably above the Missouri state average of 28%. Occupancy varies by property size, with 1-bedroom units leading at 44%, followed by 3-bedrooms at 34% and 2-bedrooms at 29%.

How much do Airbnb hosts make in Saint James?

On average, Airbnb hosts in Saint James earn approximately $1,458 per month or $17,501 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 3-bedroom listings average $2,054 per month ($24,651 annually), while 1-bedrooms earn around $1,241 per month ($14,895 annually).

Is Saint James a good market for Airbnb investment?

Saint James presents a competitive opportunity with a Rabbu ROI Score of 53 out of 100. The market benefits from above-average occupancy relative to Missouri and affordable entry-level pricing, but the revenue-to-price ratio is below average given home values around $404,766. Investors who source deals selectively — particularly targeting 3-bedroom properties — and manage seasonality effectively may find attractive returns.

What is the average daily rate (ADR) for Airbnb in Saint James?

The average daily rate in Saint James is $123, which is approximately half the Missouri state average of $240. ADR ranges from $106 for 1-bedroom properties up to $158 for 3-bedroom listings, reflecting the market's rural and value-oriented positioning.

Are short-term rentals legal in Saint James?

Short-term rentals are generally permitted in Saint James, MO, though operators may need to obtain appropriate business licenses or permits. Regulations can change, so investors should consult with the City of Saint James and review any applicable Missouri state requirements before launching an STR.

When is peak season for Airbnb in Saint James?

Peak season in Saint James runs from May through August, with July delivering the highest average monthly revenue at $2,075 per listing. The shoulder months of September through November still perform reasonably well ($1,449–$1,628), while January and February are the slowest months at around $703–$745.

How many Airbnbs are there in Saint James?

As of April 2026, there are 28 active Airbnb listings in Saint James. The supply is split across 10 one-bedroom, 11 two-bedroom, and 7 three-bedroom properties. The market has seen significant growth, with active listings increasing 119% year over year.

How is Airbnb revenue calculated in Saint James?

The annual and monthly revenue figures for Saint James are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Saint James, MO
• Average daily rates, occupancy rates, and RevPAN benchmarked against state averages
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Supply distribution and revenue breakdowns by property size (bedroom count)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, licensing requirements, and tax obligations are subject to change — always verify with local authorities before investing.