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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Saint Joseph offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Saint Joseph, MI stands out as a seasonal lakeside market where summer demand drives outsized returns — July revenue averages $9,628, more than six times the winter lows. With only 40 active Airbnb listings, the market is compact yet generates an average annual revenue of $45,000 per listing against average home values of $504,348. An ROI score of 74 out of 100 places it in "Attractive Opportunity" territory, supported by above-average revenue-to-price ratios and strong occupancy stability.
According to Rabbu market data, the Saint Joseph short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 40 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $250 |
| Average Occupancy Rate | vs. 42% state avg. | 24% |
| RevPAN | ADR * Occupancy Rate | $59 |
| Average Monthly Revenue | Historical 12-month average | $3,750 |
| Average Annual Revenue | Historical 12-month average | $45,000 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Saint Joseph for its compelling revenue-to-price dynamics and the concentrated summer tourism season that delivers the bulk of annual returns in just a few months.
Key investment factors
"Saint Joseph presents a genuinely attractive investment opportunity for operators who can tolerate — and plan around — sharp seasonality. The summer months from June through August account for the lion's share of annual revenue, with July alone generating $9,628 on average. Winter months drop to the $1,380–$1,862 range, so investors need strong peak-season execution to hit annual targets. With above-average scores across revenue-to-price ratio, occupancy stability, and market growth, this is a market where disciplined pricing and seasonal preparation can translate compact supply into meaningful returns."
— Rabbu Market Analysis Team
Saint Joseph's revenue curve is sharply seasonal: July peaks at $9,628 and August follows at $8,313, while the winter trough in February bottoms out at $1,380 — a nearly 7x spread that underscores the importance of maximizing summer bookings. Shoulder months like May ($3,548) and September ($4,515) offer meaningful supplemental income for hosts who price aggressively.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,430 |
| February |
|
$1,380 |
| March |
|
$1,864 |
| April |
|
$1,834 |
| May |
|
$3,548 |
| June |
|
$5,222 |
| July |
|
$9,628 |
| August |
|
$8,313 |
| September |
|
$4,515 |
| October |
|
$3,186 |
| November |
|
$2,211 |
| December |
|
$1,862 |
Three-bedroom properties make up the largest share of supply at 14 listings, followed by 2-bedrooms (12) and 1-bedrooms (6). The relatively thin supply of 1-bedroom units could represent an opportunity for investors targeting couples or solo travelers, though the revenue ceiling is lower for smaller properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
14 |
ADR jumps dramatically with size — 3-bedroom listings command $323 per night, more than double the $136 rate for 1-bedrooms and over twice the $154 for 2-bedrooms. This steep premium suggests strong group and family demand in Saint Joseph, making larger homes the clear play for investors focused on nightly rate optimization.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$136 |
| 2 bedrooms |
|
$154 |
| 3 bedrooms |
|
$323 |
Three-bedroom properties deliver the highest RevPAN at $73, nearly double the $38 earned by 1-bedroom units, with 2-bedrooms in between at $45. Despite 3-bedrooms having the lowest occupancy rate, their significantly higher ADR more than compensates, making them the most efficient revenue generators on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$38 |
| 2 bedrooms |
|
$45 |
| 3 bedrooms |
|
$73 |
Occupancy rates are relatively close across property sizes, with 2-bedrooms leading at 29%, followed by 1-bedrooms at 28%, and 3-bedrooms at 23%. The modest gap suggests that larger properties trade slightly fewer booked nights for substantially higher rates, a trade-off that still favors 3-bedroom units on a total revenue basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 2 bedrooms |
|
29% |
| 3 bedrooms |
|
23% |
Three-bedroom units lead monthly revenue at $4,020, followed by 2-bedrooms at $3,477 and 1-bedrooms at $2,353. The $1,667 monthly gap between 1- and 3-bedroom properties adds up to nearly $20,000 annually, making the step up in property size a meaningful lever for return optimization.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,353 |
| 2 bedrooms |
|
$3,477 |
| 3 bedrooms |
|
$4,020 |
Annual revenue scales clearly with size: 3-bedroom homes average $48,251, 2-bedrooms earn $41,724, and 1-bedrooms bring in $28,247. For investors evaluating acquisition costs against income potential, the 3-bedroom configuration offers the strongest top-line revenue, though total ROI will depend on purchase price and operating expenses for each property type.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$28,247 |
| 2 bedrooms |
|
$41,724 |
| 3 bedrooms |
|
$48,251 |
Kitchens (100%), washers (93%), and parking (88%) are near-universal, while outdoor amenities like patios (78%), BBQ grills (73%), and outdoor furniture (63%) reflect the market's vacation and leisure orientation. Lake access (30%) and waterfront positioning (28%) are present in a meaningful minority of listings, signaling that proximity to the water is a differentiator rather than a baseline expectation.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Washer |
|
93% |
| Parking |
|
88% |
| Dryer |
|
85% |
| Patio or Balcony |
|
78% |
| BBQ Grill |
|
73% |
| Outdoor Furniture |
|
63% |
| Workspace |
|
63% |
| Self Check-in |
|
60% |
| Backyard |
|
38% |
| Lake Access |
|
30% |
| Pool |
|
30% |
| Waterfront |
|
28% |
| Pets |
|
25% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Saint Joseph Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Saint Joseph's ROI score of 74 out of 100 places it in the "Attractive Opportunity" band, driven by above-average marks in revenue-to-price ratio, occupancy stability, and market growth trend, with supply/demand balance rated as average. The strong revenue-to-price score is particularly notable given the market's $45,000 average annual revenue against $504,348 average home values, suggesting that entry costs remain reasonable relative to income potential. Investors should pair these metrics with thorough local regulatory research and seasonal cash-flow planning, as the market's pronounced summer concentration demands disciplined financial management.
Understanding local STR regulations is essential before investing in Saint Joseph. Here's the current regulatory landscape:
Short-term rental operators in Saint Joseph, Michigan may be required to obtain a local STR permit or register with the city before listing their property. Investors should verify current permit requirements directly with the City of Saint Joseph and Berrien County offices, as local rules can change.
Common STR restrictions in Michigan communities include occupancy limits tied to bedroom count, minimum stay requirements (especially in residential zones), noise ordinances, and off-street parking mandates. HOA covenants may impose additional limitations, and some municipalities cap the total number of short-term rental permits issued — so prospective hosts should confirm availability early in the due diligence process.
Michigan requires short-term rental operators to collect and remit the state's 6% use tax, and many local jurisdictions layer on additional accommodation or tourism taxes. Platforms like Airbnb often handle state-level tax collection automatically, but investors should confirm whether any local assessments require separate filing with Saint Joseph or Berrien County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Joseph can provide current regulatory guidance.
Financing an Airbnb investment in Saint Joseph requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Saint Joseph's summer-driven demand cycle is expected to remain the primary revenue engine, with peak-season ADR likely holding steady or rising 2–4% as Lake Michigan tourism continues to draw Chicago-area visitors. Year-over-year listing growth of 91% signals rising investor interest, which could moderate per-listing revenue if supply outpaces demand — though the market's small base of 40 listings means even modest demand growth can absorb new inventory. Occupancy rates during shoulder months (May, September, October) may edge up 1–3 percentage points as hosts refine pricing strategies, but winter months will likely remain soft at around 20–25% occupancy."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of April 2026; actual results may differ based on property-specific factors. Local short-term rental regulations may change; investors should verify current rules with Saint Joseph and Berrien County authorities before acquiring or listing a property.
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