Saint Louis, MO Airbnb Market Data, Statistics, and Occupancy Rates

Saint Louis Short-Term Rental Market Overview

Saint Louis stands out as an attractive short-term rental market where relatively affordable home values — averaging $307,761 — pair with above-average revenue-to-price ratios, giving investors a favorable entry point. With 1,142 active Airbnb listings, the market maintains a 31% occupancy rate that edges past the Missouri state average of 28%, and an average annual revenue of $24,091. The city's blend of cultural attractions, sports events, and convention traffic creates diverse demand drivers that help smooth out seasonal swings.

Key Market Statistics

According to Rabbu market data, the Saint Louis short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Saint Louis

Affordable property prices relative to achievable rental income, combined with above-average occupancy stability, make Saint Louis a compelling option for investors seeking solid returns without coastal-market entry costs.

Expert Market Assessment

"With an ROI score of 71 out of 100, Saint Louis rates as an attractive opportunity driven by its above-average revenue-to-price ratio and occupancy stability. Seasonal revenue ranges from a low of roughly $990 in January to a high near $2,702 in July — a meaningful but manageable spread that allows operators to plan around predictable summer peaks. The market's growth trend and supply-demand balance sit at average levels, which suggests room for well-positioned properties to outperform without the overcrowding risk found in more saturated markets."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Saint Louis

Average revenue by month in Saint Louis

Revenue follows a clear summer-driven pattern, peaking at $2,702 in July and bottoming out at $990 in January — a nearly 3:1 spread that investors should factor into cash-flow projections. The spring-through-fall months (March–October) all clear the $2,000 mark, providing roughly eight months of solid earnings each year.

Active Airbnb listings by property size in Saint Louis

One-bedroom units dominate supply with 428 listings, followed by 2-bedrooms at 331, while larger formats (4+ bedrooms) total just 145 listings combined. This relative scarcity of bigger properties could signal a supply gap worth targeting, especially given the significantly higher revenue they generate.

Average daily rate (ADR) by property size in Saint Louis

ADR scales predictably from $93 for studios up to $304 for 6+ bedroom properties, with the sharpest jump occurring between 2-bedroom ($131) and 3-bedroom ($178) units. Investors eyeing the 4-bedroom tier at $233 per night may find the best premium-to-acquisition-cost ratio before diminishing returns set in at the largest sizes.

Average RevPAN by property size in Saint Louis

RevPAN climbs steadily with size, from $27 for studios to $102 for 6+ bedroom properties — the largest units deliver nearly four times the revenue per available night of the smallest. Four-bedroom properties at $63 RevPAN represent a strong middle ground for investors who want elevated returns without committing to the operational complexity of a 6+ bedroom home.

Average occupancy rates by property size in Saint Louis

Occupancy is tightest among 1-bedroom (33%), 2-bedroom (34%), and 6+ bedroom (34%) properties, while 3-bedroom and 5-bedroom units lag at 25%. This pattern suggests that mid-size properties face stiffer booking competition, making pricing strategy especially critical for the 3-bedroom segment.

Average monthly revenue by property size in Saint Louis

Monthly revenue ranges from $1,256 for studios to $5,332 for 6+ bedroom properties, with each step up in bedroom count delivering meaningful incremental income. The jump from 3-bedroom ($2,537) to 4-bedroom ($3,546) is particularly notable — an additional $1,009 per month that could justify the higher purchase price.

Average annual revenue by property size in Saint Louis

Annual revenue scales from $15,075 for studios to $63,989 for 6+ bedroom units, with 4-bedroom properties at $42,563 offering over 2.7 times the revenue of a 1-bedroom. Investors seeking the strongest absolute return potential will find the sweet spot in the 4- to 6+ bedroom range, though acquisition costs and management complexity rise accordingly.

Most common amenities for Airbnb listings in Saint Louis

Parking (97%) and a full kitchen (97%) are near-universal, signaling they are table-stakes for competing in Saint Louis. Self check-in at 88% and laundry amenities (81–83%) round out guest expectations, while standout differentiators like hot tubs (3%) and pools (2%) remain rare enough to serve as genuine competitive advantages.

Understanding Saint Louis's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Saint Louis earns an ROI score of 71 out of 100, landing in the 'Attractive Opportunity' band — driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability, the two most heavily weighted factors. Market growth trend and supply-demand balance both register at average, meaning the market isn't overheating but still has room for well-managed properties to capture outsized returns. Investors should pair these metrics with thorough local regulatory research and neighborhood-level analysis to pinpoint the best opportunities.

Short-Term Rental Regulations in Saint Louis

Understanding local STR regulations is essential before investing in Saint Louis. Here's the current regulatory landscape:

Permit Requirements

Saint Louis, Missouri may require short-term rental operators to obtain a permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with Saint Louis city offices and the Missouri Department of Revenue to ensure full compliance.

Key Restrictions

Common restrictions in markets like Saint Louis can include occupancy limits, minimum-stay requirements, noise ordinances, and off-street parking mandates. Investors should also review any HOA or neighborhood association rules, as these can impose additional caps or outright bans on short-term rentals independent of city policy.

Tax Obligations

Short-term rental hosts in Missouri are generally subject to state and local sales taxes, as well as any applicable occupancy or tourism taxes. Many booking platforms collect and remit these taxes on the host's behalf, but operators should confirm their obligations with local tax authorities to avoid gaps.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Louis can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Saint Louis is expected to maintain steady demand with occupancy rates hovering around 30–33% and modest ADR growth in the range of 2–4%. Seasonal patterns suggest revenue will continue to peak during the June–August corridor before tapering in winter, but the market's above-average occupancy stability and balanced supply-demand dynamics point to resilient year-round cash flow. Investors should plan for softer January and February months but can expect the spring-through-fall stretch to carry the bulk of annual earnings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint Louis, MO

What is the average Airbnb occupancy rate in Saint Louis?

The average Airbnb occupancy rate in Saint Louis is currently 31%, which outperforms the Missouri state average of 28%. Occupancy varies by property size, with 1-bedroom, 2-bedroom, and 6+ bedroom units leading at 33–34%, while 3-bedroom and 5-bedroom properties sit closer to 25%. This above-average occupancy reflects consistent demand in the market year-round.

How much do Airbnb hosts make in Saint Louis?

On average, Airbnb hosts in Saint Louis earn approximately $2,007 per month or $24,091 per year, based on trailing 12-month historical performance. Revenue scales significantly with property size — studios and 1-bedrooms average around $1,256–$1,317 monthly, while 6+ bedroom properties can bring in roughly $5,332 per month. Peak earning months like July can push monthly revenue above $2,700.

Is Saint Louis a good market for Airbnb investment?

Saint Louis scores 71 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and occupancy stability, which means your dollar goes further here than in many competing markets. Average home values of $307,761 combined with annual revenues around $24,091 create a favorable entry point, particularly for larger properties where returns scale more aggressively.

What is the average daily rate (ADR) for Airbnb in Saint Louis?

The average daily rate for Airbnb listings in Saint Louis is $141, which is well below the Missouri state average of $240. However, ADR increases substantially with property size: studios and 1-bedrooms average $93–$95 per night, while 4-bedroom properties command $233 and 6+ bedrooms reach $304 per night. The lower market-wide ADR reflects the prevalence of smaller units in the supply mix.

Are short-term rentals legal in Saint Louis?

Short-term rentals operate in Saint Louis, though hosts may need to obtain permits or register with the city. Regulations can include occupancy limits, noise restrictions, and parking requirements. We recommend verifying current local ordinances with the City of Saint Louis and checking any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Saint Louis?

Peak season in Saint Louis runs from June through August, with July being the highest-earning month at approximately $2,702 in average revenue. The shoulder months of March through May and September through October also perform well, typically generating $2,000–$2,273 monthly. January is the slowest month, averaging around $990, so investors should budget for a significant winter dip.

How many Airbnbs are there in Saint Louis?

Saint Louis currently has 1,142 active Airbnb listings. The supply is dominated by 1-bedroom properties (428 listings) and 2-bedroom units (331 listings), which together account for more than 66% of the market. Larger properties with 4 or more bedrooms are much less common, representing roughly 145 combined listings, which may present an opportunity for investors targeting higher-revenue segments.

How is Airbnb revenue calculated in Saint Louis?

The annual and monthly revenue figures for Saint Louis are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Historical occupancy and average daily rate trends derived from trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue by property type
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may shift as conditions evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making an investment decision.