Saint Marys, GA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

54 / 100

Saint Marys presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Saint Marys Short-Term Rental Market Overview

Saint Marys, GA offers a compact short-term rental market with just 55 active Airbnb listings and an average annual revenue of $23,704 per property. At $169 ADR — well below the Georgia state average of $299 — the market trades premium pricing for above-average occupancy (39% vs. 32% statewide), suggesting steady visitor interest driven by the area's coastal charm and proximity to Cumberland Island National Seashore. With an ROI score of 54 out of 100, Saint Marys is a competitive opportunity where selective deal sourcing and smart property positioning will matter most.

Key Market Statistics

According to Rabbu market data, the Saint Marys short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 55
Average Daily Rate (ADR) vs. $299 state avg. $169
Average Occupancy Rate vs. 32% state avg. 39%
RevPAN ADR * Occupancy Rate $66
Average Monthly Revenue Historical 12-month average $1,975
Average Annual Revenue Historical 12-month average $23,704

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Saint Marys

Investors are drawn to Saint Marys for its affordable entry point relative to coastal Georgia peers and its proximity to national park tourism, though the market's rapid supply growth demands careful property selection.

Key investment factors

  • Average home values of $460,359 paired with $23,704 annual revenue create a workable revenue-to-price ratio for budget-conscious investors
  • Coastal location near Cumberland Island National Seashore generates year-round leisure demand
  • Occupancy rate of 39% outperforms the Georgia state average by 7 percentage points, signaling consistent visitor interest
  • Two-bedroom properties deliver standout occupancy at 54%, offering a clear sweet spot for cash-flow-focused strategies
  • Outdoor amenities like patios, backyards, and BBQ grills are common, signaling guest expectations centered on relaxed coastal stays

Expert Market Assessment

"Saint Marys presents a moderate opportunity for STR investors willing to navigate increasing competition. The market's spring peak — March through May — delivers revenues roughly double those of the August low, creating pronounced seasonality that rewards hosts who optimize pricing and minimum stays by season. With supply nearly doubling year over year and occupancy sitting below average according to the ROI calculation factors, the window for easy returns is narrowing. That said, well-positioned two-bedroom properties still show strong fundamentals, and the market's affordable home prices relative to coastal competitors leave room for viable returns with disciplined underwriting."

— Rabbu Market Analysis Team

Understanding Saint Marys's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Saint Marys Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Saint Marys' ROI score of 54 out of 100 places it in the "Competitive Opportunity" band, indicating that while the fundamentals are there, the market demands more intentional deal selection. The revenue-to-price ratio and market growth trend rate as average, but below-average occupancy stability — driven by pronounced seasonality and rapid supply expansion — tempers the overall outlook. Pairing this data with thorough local regulatory research and a focus on high-performing two-bedroom properties can help investors position for the strongest risk-adjusted returns.

Short-Term Rental Regulations in Saint Marys

Understanding local STR regulations is essential before investing in Saint Marys. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Saint Marys, Georgia may be required to obtain a business license or STR-specific permit from the city. Investors should verify current registration and permitting requirements directly with the City of Saint Marys and Camden County before listing a property.

Key Restrictions

Common restrictions in coastal Georgia markets can include occupancy limits, minimum stay requirements, noise ordinances, and designated parking mandates. HOA covenants in residential communities may impose additional rules or outright prohibit short-term rentals, so reviewing deed restrictions before purchase is essential.

Tax Obligations

Short-term rental hosts in Georgia are generally subject to state sales tax and local hotel/motel excise taxes; platforms like Airbnb often collect and remit a portion of these on behalf of hosts. Investors should confirm their specific obligations with Camden County and the Georgia Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Saint Marys can provide current regulatory guidance.

Short-Term Rental Financing for Saint Marys

Financing an Airbnb investment in Saint Marys requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Saint Marys Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Saint Marys is expected to maintain its seasonal rhythm with peak revenue in March through May and a quieter stretch from August through September. Listing supply has nearly doubled year over year (98% growth), which could put modest downward pressure on occupancy and rates if demand doesn't keep pace. Investors should anticipate ADR holding relatively flat in the $165–$175 range, with occupancy potentially tightening to around 35–40% market-wide as new supply is absorbed. Targeting two-bedroom properties — which currently lead in both occupancy and RevPAN — may offer the most resilient cash flow through this competitive period."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Saint Marys, GA

What is the average Airbnb occupancy rate in Saint Marys?
The average Airbnb occupancy rate in Saint Marys is currently 39%, which is notably above the Georgia state average of 32%. However, occupancy varies significantly by property size — two-bedroom listings lead at 54%, while one-bedroom and three-bedroom properties hover around 29–30%. This spread highlights the importance of choosing the right property configuration for consistent bookings.
How much do Airbnb hosts make in Saint Marys?
On average, Airbnb hosts in Saint Marys earn approximately $1,975 per month or $23,704 per year based on trailing 12-month performance data. Three-bedroom properties top the revenue charts at about $2,239 per month ($26,871 annually), while one-bedroom units average around $1,702 per month ($20,432 annually). Actual earnings depend on factors like property quality, pricing strategy, and seasonal demand.
Is Saint Marys a good market for Airbnb investment?
Saint Marys carries an ROI score of 54 out of 100, placing it in the "Competitive Opportunity" category. The market benefits from above-average occupancy relative to the state and affordable average home values around $460,359, but rapid supply growth (98% year-over-year) and below-average occupancy stability mean investors need to be selective. Two-bedroom properties currently offer the strongest combination of occupancy and RevPAN, making them a particularly compelling configuration for new entrants.
What is the average daily rate (ADR) for Airbnb in Saint Marys?
The average daily rate across all active Airbnb listings in Saint Marys is $169, which is considerably lower than the Georgia state average of $299. By property size, three-bedroom units command the highest ADR at $179, followed by one-bedrooms at $157, with two-bedrooms at $135. The lower ADR reflects the market's positioning as an accessible coastal destination rather than a luxury getaway.
Are short-term rentals legal in Saint Marys?
Short-term rentals are generally permitted in Saint Marys, GA, though operators may need to obtain local business licenses or permits from the City of Saint Marys and Camden County. Regulations can change, and some neighborhoods may have HOA restrictions, so it's important to verify current rules with local authorities and review any deed covenants before purchasing an investment property.
When is peak season for Airbnb in Saint Marys?
Peak season in Saint Marys runs from March through May, with March delivering the highest average monthly revenue at $2,653. A secondary peak occurs in July ($2,478). The slowest months are August ($1,284) and September ($1,467), creating a revenue spread of nearly 2:1 between the best and weakest months. Savvy hosts adjust pricing and minimum stay requirements seasonally to maximize returns.
How many Airbnbs are there in Saint Marys?
As of April 2026, there are 55 active Airbnb listings in Saint Marys. The supply is distributed across one-bedroom (18 listings), two-bedroom (20 listings), and three-bedroom (12 listings) properties. The market has seen significant growth, with active listing count increasing 98% year over year, so the competitive landscape is evolving quickly.
How is Airbnb revenue calculated in Saint Marys?
The annual and monthly revenue figures for Saint Marys are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for Saint Marys, GA and surrounding areas
  • Average daily rate, occupancy, and RevPAN trends by property size and month
  • Annual and monthly revenue estimates based on trailing 12-month booking data from comparable listings
  • Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
  • Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax obligations can change; investors should verify current rules with city and county authorities before purchasing.

Next Steps

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