Salina, KS Airbnb Market Data, Statistics, and Occupancy Rates

Salina Short-Term Rental Market Overview

Salina, KS is a compact short-term rental market with 43 active Airbnb listings and an average annual revenue of $21,266 per property. With an average home value of $289,944 and a revenue-to-price ratio rated as average, the market offers an accessible entry point for investors compared to larger Kansas metros. Listing growth has surged 138% year over year, signaling rising operator interest in this central Kansas hub, though occupancy at 26% remains below the state average of 30%.

Key Market Statistics

According to Rabbu market data, the Salina short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Salina

Salina's affordable property prices and emerging STR supply create a low-barrier entry point for investors seeking cash-flow potential in a smaller Kansas market.

Expert Market Assessment

"Salina earns an ROI score of 63 out of 100, placing it in the "Attractive Opportunity" tier — a market where the revenue-to-price math works but occupancy and growth metrics sit squarely at average. Revenue peaks during the summer months (June tops out at $2,304) and holds relatively firm through October and November before softening in winter, with January bottoming out at just $453. The market rewards operators who invest in larger properties: 3- and 4-bedroom listings pull significantly higher RevPAN than 1-bedroom units. Overall, Salina is best suited for investors who can keep operating costs lean and capitalize on seasonal demand surges rather than relying on year-round high occupancy."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Salina

Average revenue by month in Salina

Salina exhibits strong seasonality, with revenue peaking in June at $2,304 and plunging to just $453 in January — a roughly 5:1 spread between the best and worst months. The May-through-November stretch consistently exceeds $1,800 per month, giving investors a solid seven-month earning window before a sharp winter slowdown.

Active Airbnb listings by property size in Salina

Two-bedroom listings make up the largest share of supply at 15, closely followed by 12 one-bedroom units, while 3- and 4-bedroom properties are less common at 9 and 5 respectively. The relative scarcity of larger homes could represent an opportunity, especially since those sizes generate significantly higher revenue and occupancy.

Average daily rate (ADR) by property size in Salina

ADR scales steadily with property size, climbing from $94 for 1-bedroom listings to $223 for 4-bedroom homes — a roughly 2.4x premium. The jump from 2 bedrooms ($141) to 3 bedrooms ($187) represents the steepest absolute increase, suggesting that larger configurations command meaningful pricing power in Salina.

Average RevPAN by property size in Salina

Revenue per available night rises sharply from $20 for 1-bedroom units to $63–$65 for 3- and 4-bedroom properties, with the gap between those two larger sizes nearly negligible. This suggests that 3-bedroom listings may offer the best RevPAN efficiency given their lower acquisition and operating costs compared to 4-bedroom homes.

Average occupancy rates by property size in Salina

Three-bedroom properties lead occupancy at 34%, meaningfully ahead of 2-bedroom (27%), 4-bedroom (29%), and 1-bedroom (22%) listings. The higher fill rate for 3-bedroom units, combined with their strong ADR, makes them the most consistent cash-flow option in Salina's STR market.

Average monthly revenue by property size in Salina

Monthly revenue ranges from $1,072 for 1-bedroom listings up to $2,834 for 4-bedroom properties, with each step up in size delivering $400–$700 in additional monthly income. Investors focused on maximizing gross revenue will find 3- and 4-bedroom configurations most compelling at $2,129 and $2,834 respectively.

Average annual revenue by property size in Salina

Four-bedroom properties top the market at $34,013 in average annual revenue, while 3-bedroom listings earn $25,557 — both well above the market-wide average of $21,266. One-bedroom units trail at $12,866, making them harder to justify unless acquisition costs are proportionally lower.

Most common amenities for Airbnb listings in Salina

Kitchen (98%), parking (95%), and self check-in (84%) are near-universal among Salina listings, reflecting guest expectations for home-like convenience and hassle-free arrival. Outdoor features like patios (54%) and backyards (51%) are common differentiators, while premium amenities such as pools (7%) and hot tubs (5%) remain rare and could serve as a competitive edge for listings that offer them.

Understanding Salina's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Salina's ROI score of 63 out of 100 places it in the "Attractive Opportunity" band, indicating a market where revenue relative to property prices is workable but not exceptional. All four calculation factors — Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance — rate as average, meaning the market doesn't have a standout weakness but also lacks a dominant strength. Investors should pair this score with on-the-ground regulatory research and a clear property-level pro forma to confirm that individual deals pencil out.

Short-Term Rental Regulations in Salina

Understanding local STR regulations is essential before investing in Salina. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Salina, Kansas may need to obtain a business license or STR-specific permit before listing a property. Investors should verify current requirements with the City of Salina and Saline County, as local rules can change with little notice.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA or deed restrictions in certain neighborhoods. Some jurisdictions also cap the total number of STR permits issued, so confirming availability early in the process is advisable.

Tax Obligations

Kansas imposes a state sales tax on short-term lodging, and Saline County or the City of Salina may levy additional transient guest or lodging taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Salina can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Salina's STR market is likely to see continued supply growth as new operators enter, which could put modest pressure on occupancy unless demand keeps pace. Seasonal patterns suggest revenue will remain strongest from May through November, with ADR potentially holding steady or inching up 1–3% given the market's relatively affordable nightly rates. Occupancy may stabilize in the 25–30% range market-wide, though individual properties that cater to larger groups could outperform. Investors should monitor how quickly supply additions are absorbed before committing to new acquisitions."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Salina, KS

What is the average Airbnb occupancy rate in Salina?

The average Airbnb occupancy rate in Salina is currently 26%, which falls slightly below the Kansas state average of 30%. Occupancy varies meaningfully by property size — 3-bedroom listings lead at 34%, while 1-bedroom units average 22%. Investors targeting higher occupancy should consider mid-size to larger properties and competitive pricing strategies.

How much do Airbnb hosts make in Salina?

On average, Airbnb hosts in Salina earn approximately $1,772 per month or $21,266 per year based on trailing 12-month booking data. Revenue scales notably with property size: 1-bedroom listings average about $12,866 annually, while 4-bedroom properties bring in roughly $34,013 per year. Peak earning months include June ($2,304) and October ($2,228).

Is Salina a good market for Airbnb investment?

Salina holds a Rabbu ROI Score of 63 out of 100, rated as an "Attractive Opportunity." The market benefits from affordable home prices averaging $289,944 and reasonable revenue potential, particularly for larger properties. However, occupancy is below the state average, so investors should focus on operational efficiency, competitive amenities, and targeting peak-season demand to maximize returns.

What is the average daily rate (ADR) for Airbnb in Salina?

The average daily rate in Salina is $150, compared to the Kansas state average of $174. ADR ranges from $94 for 1-bedroom listings up to $223 for 4-bedroom properties. While the market sits below the statewide benchmark, Salina's lower property acquisition costs can help offset the more modest nightly rates.

Are short-term rentals legal in Salina?

Short-term rentals operate in Salina, KS, and there are currently active Airbnb listings in the market. However, operators may need to secure local permits or business licenses, and regulations can evolve. Prospective hosts should check directly with the City of Salina and Saline County for the most up-to-date STR rules before listing a property.

When is peak season for Airbnb in Salina?

Peak season in Salina runs from roughly May through October, with June delivering the highest average monthly revenue at $2,304. October also performs strongly at $2,228. The off-season dip is pronounced — January averages just $453 — so investors should plan for significant seasonal variability in cash flow.

How many Airbnbs are there in Salina?

As of April 2026, there are 43 active Airbnb listings in Salina. The supply is dominated by 1- and 2-bedroom properties (12 and 15 listings respectively), with 9 three-bedroom and 5 four-bedroom listings rounding out the market. Year-over-year listing growth has been 138%, indicating rapidly increasing operator interest.

How is Airbnb revenue calculated in Salina?

The annual and monthly revenue figures for Salina are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.