Salisbury, MA Airbnb Market Data, Statistics, and Occupancy Rates

Salisbury Short-Term Rental Market Overview

Salisbury, MA is a small coastal market on the state's northeastern shore with just 24 active Airbnb listings, creating a low-competition environment that can reward well-positioned properties. Average annual revenue reaches $31,708 per listing, driven largely by a pronounced summer peak, while an ADR of $234 sits well below the Massachusetts state average of $582, keeping nightly rates accessible for beach-town travelers. The market's ROI score of 60 out of 100 reflects attractive opportunity, supported by above-average occupancy stability and market growth trends despite a below-average revenue-to-price ratio against home values averaging roughly $822K.

Key Market Statistics

According to Rabbu market data, the Salisbury short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Salisbury

Investors are drawn to Salisbury for its beach-town tourism appeal, limited supply creating less competitive pressure, and above-average occupancy stability that anchors seasonal cash flow.

Expert Market Assessment

"Salisbury presents a moderate-to-attractive opportunity for short-term rental investors willing to embrace its highly seasonal revenue profile. Peak earnings arrive in July and August — where monthly revenue climbs above $4,900–$5,100 — while January and February dip below $900, creating a wide seasonal spread that demands careful financial planning. The market's above-average growth trend and occupancy stability are encouraging signals, though the below-average revenue-to-price ratio (home values near $822K against ~$31.7K annual revenue) means investors need to be strategic about acquisition cost. Properties that maximize summer and shoulder-season bookings while controlling expenses during the off-season stand the best chance of generating meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Salisbury

Average revenue by month in Salisbury

Salisbury's revenue profile is sharply seasonal, with August topping out at $5,197 and January bottoming at $888 — a nearly 6x spread. The June-through-October stretch accounts for the vast majority of annual income, and October's $3,858 figure suggests a surprisingly strong fall shoulder season that savvy hosts can capitalize on.

Active Airbnb listings by property size in Salisbury

Supply is concentrated in one- and two-bedroom units (8 each), with three-bedroom properties making up the remaining 6 listings. The relatively even distribution across sizes means no single configuration dominates, though the absence of larger 4+ bedroom properties could signal an untested niche for investors willing to cater to bigger groups.

Average daily rate (ADR) by property size in Salisbury

ADR scales predictably with size, rising from $173 for one-bedrooms to $246 for three-bedrooms — a 42% premium for the additional space. The jump from one to two bedrooms ($37 increase) offers a notable rate improvement, making two-bedroom units a potential sweet spot for balancing nightly rate against acquisition cost.

Average RevPAN by property size in Salisbury

One-bedroom listings lead in RevPAN at $42, virtually tied with two-bedrooms at $41, while three-bedroom properties lag significantly at just $21. This suggests that larger properties struggle to fill enough nights to justify their higher nightly rates, making smaller units more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Salisbury

Occupancy drops steeply as property size increases: one-bedrooms average 25%, two-bedrooms 20%, and three-bedrooms only 9%. For investors prioritizing cash-flow consistency, smaller units clearly offer more reliable booking frequency, while three-bedroom operators need to rely heavily on peak-season premiums to compensate for lower occupancy.

Average monthly revenue by property size in Salisbury

Two-bedroom listings generate the highest average monthly revenue at $3,117, narrowly edging out three-bedrooms at $3,006, while one-bedroom units trail at $1,816. The near-parity between two- and three-bedroom monthly revenue — despite the latter's much higher ADR — reflects three-bedrooms' considerably lower occupancy rates.

Average annual revenue by property size in Salisbury

Two-bedroom properties lead annual revenue at $37,415, followed closely by three-bedrooms at $36,082 and one-bedrooms at $21,796. Given the minimal revenue gap between two- and three-bedroom listings, two-bedroom configurations likely offer the strongest return potential when factoring in lower acquisition and maintenance costs.

Most common amenities for Airbnb listings in Salisbury

Parking dominates at 96% prevalence, reflecting the car-dependent nature of this coastal town, while self check-in (83%) and patio or balcony (75%) round out guest expectations. Beach access (54%) and waterfront positioning (46%) appear in roughly half of listings, signaling that proximity to the shore is a meaningful differentiator — investors should prioritize properties with outdoor living space and beach connectivity to meet guest demand.

Understanding Salisbury's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Salisbury's ROI score of 60 out of 100 places it in the 'Attractive Opportunity' band, suggesting a market with genuine potential that comes with notable caveats. Occupancy stability and market growth trend both rate above average, indicating reliable seasonal demand and a market that's gaining momentum — but the below-average revenue-to-price ratio reflects the challenge of justifying $822K home values against ~$31.7K in annual STR revenue. Investors should pair this data with thorough local regulatory research and focus on properties where acquisition cost, summer revenue potential, and operational efficiency align favorably.

Short-Term Rental Regulations in Salisbury

Understanding local STR regulations is essential before investing in Salisbury. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Salisbury, Massachusetts may need to register with the local municipality and obtain any required permits before listing a property. Investors should verify current permit and registration requirements directly with the Town of Salisbury and the Commonwealth of Massachusetts.

Key Restrictions

Common restrictions in coastal Massachusetts communities can include occupancy limits, minimum stay requirements, noise and parking regulations, and seasonal or annual permit caps. HOA rules may impose additional constraints, particularly in condominium or planned developments, so reviewing all applicable covenants before purchasing is essential.

Tax Obligations

Massachusetts requires short-term rental operators to collect and remit state room occupancy taxes, and municipalities may impose additional local excise taxes. Many booking platforms like Airbnb handle tax collection automatically, but hosts should confirm their specific obligations with a tax professional familiar with Massachusetts STR rules.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Salisbury can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Salisbury's short-term rental market is expected to benefit from continued coastal tourism demand, particularly during the June-through-October stretch that historically accounts for the bulk of annual revenue. Listing supply grew 241% year over year, which signals rising investor interest but also means competition is increasing quickly — new entrants should focus on differentiation through amenities and pricing strategy. ADR may see modest seasonal gains of 2–4% during peak months, though winter occupancy is likely to remain in the single digits, keeping annual occupancy in the 18–22% range. Investors planning ahead should budget conservatively for the November-through-March slow period while maximizing summer and early-fall revenue capture."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Salisbury, MA

What is the average Airbnb occupancy rate in Salisbury?

The average occupancy rate for Airbnb listings in Salisbury is currently 18%, which is below the Massachusetts state average of 44%. This reflects the market's highly seasonal nature — occupancy spikes during the warmer months when beach tourism peaks, then drops significantly in winter. One-bedroom units tend to stay fullest at 25%, while three-bedroom properties average just 9% occupancy.

How much do Airbnb hosts make in Salisbury?

Airbnb hosts in Salisbury earn an average of $2,642 per month or approximately $31,708 per year based on the trailing 12 months of booking data. Revenue varies considerably by property size, with two-bedroom listings generating the highest annual revenue at $37,415, followed by three-bedrooms at $36,082 and one-bedrooms at $21,796. Actual earnings depend heavily on the season, property quality, and pricing strategy.

Is Salisbury a good market for Airbnb investment?

Salisbury scores a 60 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and growth trends, though its revenue-to-price ratio is below average given home values around $822K. Investors who can manage the strong seasonality — earning the bulk of income from June through October — and keep acquisition costs reasonable may find it a worthwhile addition to a portfolio, especially given the limited competition of just 24 active listings.

What is the average daily rate (ADR) for Airbnb in Salisbury?

The average daily rate in Salisbury is $234, well below the Massachusetts state average of $582. Rates scale with property size: one-bedroom listings average $173 per night, two-bedrooms come in at $210, and three-bedroom properties command $246. These rates position Salisbury as an affordable beach-town destination for guests while still supporting meaningful revenue during high-demand months.

Are short-term rentals legal in Salisbury?

Short-term rentals operate in Salisbury, MA, with 24 active Airbnb listings currently in the market. However, Massachusetts communities may have specific permitting, registration, and tax requirements for STR operators. Investors should verify current regulations directly with the Town of Salisbury and ensure compliance with any state and local rules before listing a property.

When is peak season for Airbnb in Salisbury?

Peak season in Salisbury runs from June through October, with August delivering the highest average monthly revenue at $5,197, closely followed by July at $4,981. October is also notably strong at $3,858, suggesting extended fall demand — possibly driven by foliage season and milder autumn weather. The off-season months of January and February see the lowest revenue, averaging $888 and $855 respectively.

How many Airbnbs are there in Salisbury?

As of April 2026, there are 24 active Airbnb listings in Salisbury. The supply is evenly distributed among smaller properties: eight one-bedroom listings, eight two-bedroom listings, and six three-bedroom listings. Notably, the market has seen 241% year-over-year growth in active listings, indicating rising investor interest in this coastal town.

How is Airbnb revenue calculated in Salisbury?

The annual and monthly revenue figures for Salisbury are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Salisbury, MA
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify compliance requirements before purchasing.